Digital Marketing Associate I
Current• Served as Hubspot admin and oversaw setup and maintenance of the company website, customer portal, automated workflows, and social/email integrations• Redesigned the website and coded custom Hubspot modules for webpages• Led company rebrand, including design of the logo, icons, color palette, typography, and brand guidelines• Optimized keyword lists for ad campaigns and increased conversion rate by 4%• Increased monthly form submissions by +50% by analyzing website traffic data• Increased email open rates by 10% and click rates by 7% by conducting A/B testing• Generated content for company social media accounts