-Spearheaded collaborations with media publishers and influencers, resulting in a 30% increase in brand exposure and a 15% boost in social media engagement.-Led media events for product launches, enhancing brand visibility.-Coordinated the planning and execution of promotional materials, maintaining effective point-of-sale contacts to optimize campaign outcomes.-Played a key role in campaign planning and execution, contributing to the successful rollout of high-impact marketing initiatives.-Negotiated and finalized mutually beneficial terms for voucher programs, driving Tealive App growth and ensuring client satisfaction.-Directed brand communication strategies across BTL channels, enhancing consumer engagement through targeted marketing efforts

-Developed and optimized e-commerce content, including product descriptions, USPs, and key visuals, for 3M Malaysia’s Shopee Official Store and Lazada Flagship Store.-Led the launch of new products, including the Post-It Project, from planning to execution.-Provided user insights through social media analysis, support inquiries, competitor analysis, and market research to inform marketing strategies.-Assisted in organizing and executing roadshow events, contributing to brand visibility and customer engagement.-Managed website content updates, ensuring consistency and alignment with brand messaging.Achievements:Secured the Gold Award in the 3M Southeast Asia Scotch Kitchen Scissors Regional Contest by achieving the highest performance in sell-in, offtake, penetration, visibility, and demand-generating activities.Conducted comprehensive pricing analysis and developed strategies that contributed to competitive positioning in the market.

-Content creation for social media.-Manage website to drive traffic.-Assisted in marketing collaterals development for sales team.