Founded in 2009, NewWall is a luxury wallpaper provider curating distinguished European brands. Based in a historic Toronto heritage building in the King Street Design District, our four-level showroom delivers white-glove service to retail and trade professionals across the USA and Canada.Since 2015, I have led the company’s digital transformation, transitioning to a fully integrated e-commerce model and positioning the website as the primary sales channel. I have built and evolved… Show more Founded in 2009, NewWall is a luxury wallpaper provider curating distinguished European brands. Based in a historic Toronto heritage building in the King Street Design District, our four-level showroom delivers white-glove service to retail and trade professionals across the USA and Canada.Since 2015, I have led the company’s digital transformation, transitioning to a fully integrated e-commerce model and positioning the website as the primary sales channel. I have built and evolved NewWall’s digital branding through social media campaigns, email marketing, SEO, content and branding strategies, and an omni-channel approach. By integrating traditional efforts like mail marketing and designing a seamless client journey from showroom to online, I have driven measurable ROI and fostered client loyalty. Collaborating with the Owner/Managing Director, I implement strategic go-to-market plans to grow and retain our presence in the North American luxury market. Show less

Utopiads, formerly known as WSI Paid Search, is a Paid Advertising Agency established in 2013. About Our Parent Company: https://www.wsiworld.com/customer-stories/case-studiesAs the sole member of a newly established marketing department in 2020, I played a pivotal role in its first year by developing its foundational structure and processes. Collaborating closely with the Director of Growth, I created comprehensive marketing templates for both internal and external use, established the… Show more Utopiads, formerly known as WSI Paid Search, is a Paid Advertising Agency established in 2013. About Our Parent Company: https://www.wsiworld.com/customer-stories/case-studiesAs the sole member of a newly established marketing department in 2020, I played a pivotal role in its first year by developing its foundational structure and processes. Collaborating closely with the Director of Growth, I created comprehensive marketing templates for both internal and external use, established the agency's marketing framework, and crafted strategic initiatives. These efforts culminated in a rebrand in May 2024, delivering a cohesive brand identity and enhanced market presence.- Increased qualified leads and event attendance by implementing streamlined workflows with tools like Swoogo, Zapier, ZoomInfo, and Apollo, directly supporting the sales team in lead generation and event success.- Enhanced operational efficiency and team alignment by optimizing HubSpot for client data management, streamlining processes for both sales and operations teams, and improving decision-making.- Strengthened retention and boosted ROI with a cohesive branding strategy and impactful marketing assets created using Adobe Creative Suite.- Improved engagement and lead nurturing with advanced marketing automation workflows, driving conversions and client acquisition.- Expanded agency capabilities by recruiting and onboarding key strategic partners, including freelancers and vendors. Show less

Known for our close partnership with Google, the agency (formerly WSI Paid Search) was honored from 2015 to 2019 with invitations for our Managing Director to speak on Google’s headquarters stages across the Americas. Our agency gained exclusive access to Google’s BETA programs and early trials of their latest innovations.- Delivered significant improvements in ROAS for multiple client accounts by strategically allocating budgets, optimizing ad performance metrics across Google Ads and… Show more Known for our close partnership with Google, the agency (formerly WSI Paid Search) was honored from 2015 to 2019 with invitations for our Managing Director to speak on Google’s headquarters stages across the Americas. Our agency gained exclusive access to Google’s BETA programs and early trials of their latest innovations.- Delivered significant improvements in ROAS for multiple client accounts by strategically allocating budgets, optimizing ad performance metrics across Google Ads and Meta, and leveraging data insights from Google Analytics.- Strengthened client satisfaction and retention by fostering strong relationships, effectively managing expectations, and collaborating with senior leadership to align cross-functional teams.- Increased brand awareness and generated leads through event marketing by coordinating speaker engagements at Google HQ locations in Toronto, Los Angeles, and San Francisco, as well as a convention in Cancun. Show less

Designer Swap was a Toronto-based e-commerce consignment boutique specializing in luxury fashion serving clients nationwide. Joining its startup phase, I worked directly with the owners with an entrepreneurial mindset and approach to scale their business enabling sustained growth and long-term success beyond my tenure.- Increased online revenue and user engagement by strategizing and launching a fully optimized e-commerce platform on WordPress, leveraging UX/UI best practices and… Show more Designer Swap was a Toronto-based e-commerce consignment boutique specializing in luxury fashion serving clients nationwide. Joining its startup phase, I worked directly with the owners with an entrepreneurial mindset and approach to scale their business enabling sustained growth and long-term success beyond my tenure.- Increased online revenue and user engagement by strategizing and launching a fully optimized e-commerce platform on WordPress, leveraging UX/UI best practices and applying HTML and CSS capabilities.- Secured first-page Google rankings, boosted ROI, and attracted high-value clients by developing and executing data-driven SEO strategies in partnership with the content team.- Elevated the brand’s visual identity by directing and executing photography of all e-commerce and blog content, ensuring alignment with strategic branding objectives.- Defined and implemented the brand’s digital strategy, establishing a cohesive online identity across the website and social media platforms to strengthen market positioning.- Drove ROI and audience growth by leading the development and execution of a results-focused social media strategy, increasing brand awareness and engagement across targeted channels. Show less

At Hubnest, this boutique website development and design agency pioneered POC XM solutions. I was part of a small yet incredibly talented team that included some of the brightest web developers and most creative web designers. This experience shaped my skills in general marketing and provided a strong foundation in teamwork and navigating the fast-paced dynamics of a startup environment through an entrepreneurial approach.*Hubnest has since been acquired and transitioned.-… Show more At Hubnest, this boutique website development and design agency pioneered POC XM solutions. I was part of a small yet incredibly talented team that included some of the brightest web developers and most creative web designers. This experience shaped my skills in general marketing and provided a strong foundation in teamwork and navigating the fast-paced dynamics of a startup environment through an entrepreneurial approach.*Hubnest has since been acquired and transitioned.- Improved search engine visibility and website performance by strategizing and executing SEO efforts, including keyword research, backlink building, and comprehensive audits.- Expanded brand reach and generated leads by independently planning and hosting multiple Speed Dating and Networking events, overseeing all aspects from concept creation and attendee acquisition through MeetUp and Eventbrite to vendor management, client relationships, post-event communications, and performance analysis.- Strengthened team collaboration and morale by organizing impactful team-building events, fostering a cohesive and productive internal culture.- Enhanced brand awareness and authenticity by developing and executing targeted social media strategies, building engaged online communities and driving audience growth. Show less