Sarah Naylor Email & Phone Number

San Antonio, Texas Metropolitan Area

Round Rock, Texas, United States

• Small Business Marketing Manager, Dell Financial Services - Payment Solutions PortfolioMarketing Manager with a strong track record executing impactful marketing strategies. Skilled in developing and implementing.
• Helped to grow Pen Rate originations 700 BPS YOY driving an accelerate growth plan (acquisition, retention, reactivation) with tailored marketing collateral, driving awareness and growth in sales and customer acquisition
• Developed and executed quarterly campaigns, promotions and GTM strategies
• Built integrated plans, leveraging broad reach B2B marketing campaigns
• Converted product awareness into relevance through content and engagement
• Improved and increased product placement throughout all marketing vehicles

Round Rock, Texas, United States

• Sr. Advisor, Merchandising NA CSB Monitors & Client Peripherals - Marcom LeadLed consumer and small business campaign planning, offer development, and Marcom strategy execution for a large portfolio of products.
• Campaign planning, offer development, Marcom strategy and execution for all CSB/Client displays, software and peripherals
• Partnered with all marketing teams, Dell & 3rd party product line managers, pricing, site and finance to align campaign planning and marketing activities for the Dell D&CP product portfolio
• Helped to grow Consumer business 115% & Small Business 57% YoYAwards & Recognition:FY20Q1 – Global Gold AwardFY21 - Game Changer Award

Round Rock, TX

• CSB/Client Merchandising Advisor - Dell Displays & Client PeripheralsStrategic merchandising advisor with a strong background in campaign planning, alignment, Marcom strategy, and execution. Efficient in omni-channel.
• Maintained an excellent rapport with cross-functional teams; product marketing managers, online producers, email team, localization, social media specialist - Resulting in overall improvement of creative content and an.
• Provided daily edits and feedback for imagery, messaging and D&CP product selection for CRM, LCM, email and print marketing
• Created weekly promotional newsletters for sales teams to increase campaign awareness and drive sales
• Extensive experience in partnering with Dell’s external ad agency
• ROI analysis and reporting for MDF programs

Round Rock, TX

• Sr. Advisor, Partner & Alliances Marketing – Global Premier ServicesAs the subject matter expert for the Buyback and Trade-In programs at Dell, I developed and implemented an offline and online marketing strategy for.
• On-boarded new services partner - managed and executed new program and product launch
• Developed and executed sales, marketing and go-to-market strategies and initiatives
• Extensive collaboration with cross-functional teams and partners – representing both Dell and 3rd party partner
• Drove overall revenue up 50% and saw a 200% increase in online sales, through tailored sales trainings, marketing, online merchandising, and overall management of the program
• Led Quarterly Business Reviews with Dell, vendor, and cross-functional partners, presenting on previous quarter program/product results and collaborating on upcoming strategies and initiatives

San Marcos, TX

Sr. Buyer, Planning & Procurement – Philips Outdoor Architectural Lighting DivisionManaged supply base & development, vendor contracts, supply quality & sustainability and development of commodity strategies through vendor and sourcing management, project management, order placement and system/database maintenance.

San Marcos, TX

Directed all aspects of campus dining services, catering, planning, and management for three retail facilities located on the Texas State University campus.Ensured compliance of budgetary goals, marketing strategies, branding standards, health regulations, and all corporate objectives were maintained, while managing a large team of direct reports.

Round Rock, TX

• Provided excellent customer service while responding to complex customer calls
• Consistently exceeded productivity, schedule adherence, and quality standards
• Resolved customer service inquiries including, but not limited to: Billing issues, End of Lease options &payment arrangements
• Offered new solutions to increase customer acquisition
• Maintained customer records and account updates