Sarah Naylor Email & Phone Number

San Antonio, Texas Metropolitan Area

Round Rock, Texas, United States

Small Business Marketing Manager, Dell Financial Services - Payment Solutions PortfolioMarketing Manager with a strong track record executing impactful marketing strategies. Skilled in developing and implementing quarterly campaigns, promotions, and go-to-market strategies that drive business growth, converting product awareness into relevance through engaging content and tailored marketing collateral. Experienced in optimizing product placement across diverse marketing channels and vehicles, adjusting tactics based on data-driven insights. A collaborative partner who drives engagement, internal alignment, and managing budgets effectively.•Helped to grow Pen Rate originations 700 BPS YOY driving an accelerate growth plan (acquisition, retention, reactivation) with tailored marketing collateral, driving awareness and growth in sales and customer acquisition•Developed and executed quarterly campaigns, promotions and GTM strategies•Built integrated plans, leveraging broad reach B2B marketing campaigns•Converted product awareness into relevance through content and engagement•Improved and increased product placement throughout all marketing vehicles•Adjusted marketing tactics based on results and insights provided by Analytics & Decision Science teams•Consulted and collaborated with stakeholders (including leadership, sales, marketing operations, legal, compliance, finance, Dell brand, merchandising and marketing) as needed for internal alignment and support•Managed sales & marketing budgets implementing a bi-annual plan for funding of contests, sales incentives, awards, T&E, marketing assets, events, etc.

Round Rock, Texas, United States

Sr. Advisor, Merchandising NA CSB Monitors & Client Peripherals - Marcom LeadLed consumer and small business campaign planning, offer development, and Marcom strategy execution for a large portfolio of products, including displays, software, and peripherals; collaborating with cross-functional teams to ensure strategy alignment and we maximized the impact of all marketing activities and initiatives. As a subject matter expert and key point of contact for D&CP product marketing, I managed creative product imagery and metadata in the DAM (data asset management tool), increased and improved the presence of monitors and client peripherals throughout all marketing vehicles, contributing to the overall success and growth of the D&CP portfolios. With a keen eye for detail, I'd ensure all content was proofread for editing and provided creative recommendations & feedback to enhance visual and messaging aspects of print and digital marketing materials, as well as our online product pages.•Campaign planning, offer development, Marcom strategy and execution for all CSB/Client displays, software and peripherals•Partnered with all marketing teams, Dell & 3rd party product line managers, pricing, site and finance to align campaign planning and marketing activities for the Dell D&CP product portfolio•Helped to grow Consumer business 115% & Small Business 57% YoYAwards & Recognition:FY20Q1 – Global Gold AwardFY21 - Game Changer Award

Round Rock, Tx

CSB/Client Merchandising Advisor - Dell Displays & Client PeripheralsStrategic merchandising advisor with a strong background in campaign planning, alignment, Marcom strategy, and execution. Efficient in omni-channel campaign/product/program planning and management. My ability to collaborate and build a rapport with cross-functional teams, including product marketing managers, online producers, and agency partners, has been instrumental in delivering successful marketing initiatives.My expertise extends to merchandising, product assortment, and pricing strategies, ensuring that the consumer electronics and accessories ecosystem aligns seamlessly. I am efficient in analyzing ROI and effectiveness of marketing campaigns and MDF programs, continuously seeking opportunities for optimization and improvement.•Maintained an excellent rapport with cross-functional teams; product marketing managers, online producers, email team, localization, social media specialist - Resulting in overall improvement of creative content and an increase in marketing placement and exposure•Provided daily edits and feedback for imagery, messaging and D&CP product selection for CRM, LCM, email and print marketing•Created weekly promotional newsletters for sales teams to increase campaign awareness and drive sales•Extensive experience in partnering with Dell’s external ad agency•ROI analysis and reporting for MDF programs•Experienced in SalesForce/DellShare tools for partner selection, POP and ROI submission Awards & Recognition:FY18 – Michael Dell Champion AwardFY18Q1 – MVP AwardFY17Q4 – Silver AwardFY17Q3 – Bronze Award

Round Rock, Tx

Sr. Advisor, Partner & Alliances Marketing – Global Premier ServicesAs the subject matter expert for the Buyback and Trade-In programs at Dell, I developed and implemented an offline and online marketing strategy for this specialized service offer for Consumer, Small & Medium Business channels. Customizing sales programs and promotions leveraging our partners product and unique value propositions, I established sales metrics, business reporting, sales contests and orchestrated presentations, as well as QBRs for CoC partners, product groups, sales, segment marketing teams, Business Management and Operations, on an as needed basis.•On-boarded new services partner - managed and executed new program and product launch•Developed and executed sales, marketing and go-to-market strategies and initiatives•Extensive collaboration with cross-functional teams and partners – representing both Dell and 3rd party partner•Drove overall revenue up 50% and saw a 200% increase in online sales, through tailored sales trainings, marketing, online merchandising, and overall management of the program•Led Quarterly Business Reviews with Dell, vendor, and cross-functional partners, presenting on previous quarter program/product results and collaborating on upcoming strategies and initiatives

San Marcos, Tx

Sr. Buyer, Planning & Procurement – Philips Outdoor Architectural Lighting DivisionManaged supply base & development, vendor contracts, supply quality & sustainability and development of commodity strategies through vendor and sourcing management, project management, order placement and system/database maintenance.

San Marcos, Tx

Directed all aspects of campus dining services, catering, planning, and management for three retail facilities located on the Texas State University campus.Ensured compliance of budgetary goals, marketing strategies, branding standards, health regulations, and all corporate objectives were maintained, while managing a large team of direct reports.

Round Rock, Tx

•Provided excellent customer service while responding to complex customer calls•Consistently exceeded productivity, schedule adherence, and quality standards•Resolved customer service inquiries including, but not limited to: Billing issues, End of Lease options &payment arrangements•Offered new solutions to increase customer acquisition•Maintained customer records and account updates