Sarah Buchanan

Sarah Buchanan Email and Phone Number

Sr. Specialist, Product Sustainability Marketing @ Steelcase
Chicago, IL, US
Sarah Buchanan's Location
Ada, Michigan, United States, United States
About Sarah Buchanan

As a recent graduate from Indiana University’s Kelley School of Business with degrees in Marketing and International Business, I am eager to start my career as a Product Sustainability Marketing Specialist at Steelcase. My enthusiasm for marketing, along with a deep commitment to corporate social responsibility, fuels my drive to continuously learn, innovate, and make meaningful contributions in this realm.During my time at Indiana, I developed a strong foundation in brand management, marketing strategy, and international marketing. I thrive on taking on new challenges, leading teams, and pushing the boundaries of conventional marketing strategies.I am passionate about creating impactful marketing initiatives that not only drive business growth but also contribute positively to society. I am excited to bring my creativity, strategic thinking, and collaborative spirit to Steelcase, where I will drive innovative marketing initiatives and contribute to our collective success.

Sarah Buchanan's Current Company Details
Steelcase

Steelcase

View
Sr. Specialist, Product Sustainability Marketing
Chicago, IL, US
Website:
steelcase.com
Employees:
9253
Sarah Buchanan Work Experience Details
  • Steelcase
    Sr. Specialist, Product Sustainability Marketing
    Steelcase
    Chicago, Il, Us
  • Steelcase
    Product Sustainability Marketing Specialist
    Steelcase
    Chicago, Il, Us
  • Steelcase
    Product Marketing Specialist
    Steelcase Jun 2024 - Present
    Grand Rapids, Michigan, United States
  • Steelcase
    Product Sustainability Marketing Intern
    Steelcase May 2023 - May 2024
    Grand Rapids, Michigan, United States
    - Used the Critical Thinking Model to conduct internal stakeholder interviews and external competitive research in order to propose recommendations focused on the enhancement of customer experience when receiving products as well as the improvement of internal efficiency for potential cost savings- Connected with 3rd-party suppliers to establish a sustainability-focused product collaboration and design a promotional brochure to highlight these efforts, bringing added visibility to a unique… Show more - Used the Critical Thinking Model to conduct internal stakeholder interviews and external competitive research in order to propose recommendations focused on the enhancement of customer experience when receiving products as well as the improvement of internal efficiency for potential cost savings- Connected with 3rd-party suppliers to establish a sustainability-focused product collaboration and design a promotional brochure to highlight these efforts, bringing added visibility to a unique table solution - Curated branded content and produce messaging to share the sustainability factors for prioritized products that comprise 34% of sales-Revitalized dealer education on product sustainability through the design of an informative booklet section, incorporating illustrative examples, easy explanations, and engaging activities, while also contributing to the alignment of category teams' presentation decks with the latest brand standards.- Analyzed sustainability attributes for 300+ products, synthesized data, and delivered actionable insights to category teams, guiding them in optimizing sustainability efforts for maximum impact. Show less
  • Women & Co.
    Chief Marketing Officer
    Women & Co. Dec 2021 - Dec 2022
    Bloomington, Indiana, United States
    - Revitalized organization marketing initiatives by overseeing the marketing committee and managing all facets of our social media presence, custom apparel orders, promotional materials, website design, and recruitment video- Pioneered the creation of an organization podcast series, proactively reaching out to influential professionals, alumni, and student leaders, and self-teaching Adobe Audition and web design skills for successful technical podcast generation- Engaged in personal and… Show more - Revitalized organization marketing initiatives by overseeing the marketing committee and managing all facets of our social media presence, custom apparel orders, promotional materials, website design, and recruitment video- Pioneered the creation of an organization podcast series, proactively reaching out to influential professionals, alumni, and student leaders, and self-teaching Adobe Audition and web design skills for successful technical podcast generation- Engaged in personal and professional development with industry experts and other passionate members Show less
  • Women & Co.
    Marketing Officer & Instagram Subcommittee Member
    Women & Co. Sep 2021 - Dec 2021
    Bloomington, Indiana, United States
    - Created weekly Motivation Monday posts to cultivate a positive culture among the organization- Designed posts using Canva, thoughtfully generate captions, and develop new content ideas
  • Women & Co.
    Marketing Officer & Recruitment Video Coordinator
    Women & Co. Jan 2021 - Sep 2021
    Bloomington, Indiana, United States
    - Planned and created a promotional video to attract potential new members to Women & Co.- Conducted interviews among members, filmed events and meetings, and edited footage using Premiere Pro
  • Women & Co.
    Philanthropy Officer
    Women & Co. Sep 2020 - Jan 2021
    Bloomington, Indiana, United States
    - Designed and facilitated philanthropy events for over 50 Women & Co. members to participate in
  • Madewell
    Sales Associate
    Madewell May 2021 - Dec 2022
    Grand Rapids, Michigan, United States
    - Achieved the most sales of all store associates in the month of June 2022, bringing in over $10,000- Reached personal daily sales goals of up to $2,000 by paying detailed attention to customer needs- Maintained an organized and clean store environment and helped create rotating window and store displays- Used expert product knowledge to guide customers through the product selection, fitting, and check-out processes
  • Delta Gamma
    Vice President Of Programming
    Delta Gamma Nov 2021 - Nov 2022
    Bloomington, Indiana, United States
    - Acted as a member of the executive board for the entire chapter, speak at weekly chapter meetings, and oversee multiple programming directors - Planned and scheduled a full-year calendar including each chapter meeting and Delta-Gamma-hosted event- Coordinated and led bi-weekly sisterhood events to improve chapter morale and bonds
  • Nxgen Mdx
    Social Media Intern
    Nxgen Mdx Jun 2022 - Aug 2022
    Grand Rapids, Michigan, United States
    - Identified successful engagement strategies within the medical industry and presented uniquely targeted suggestions to the marketing team, leading to the creation of a content calendar extended 6 months beyond requested- Expanded social media outreach by generating unique content and implementing new strategies, including internal company engagement and outreach to clients and partners, resulting in successful growth across all platforms, with a notable 35% growth in Instagram followers
  • Kelley Retail Workshop
    Member
    Kelley Retail Workshop Aug 2021 - Dec 2021
    Bloomington, Indiana, United States
    - Chosen as one of 30 participants from a competitive applicant pool to collaborate with experts from leading retail firms, actively engage in solving complex retail cases, conduct comprehensive brand research, and foster discussions on innovative retail strategies with like-minded peers.
  • Young Life
    Wyldlife Leader
    Young Life Sep 2019 - Apr 2020
    Grand Rapids, Michigan, United States
    - Built relationships with middle school students through games, prayer, and discussions- Conveyed messages of the Bible to attendees the grow in their faith- Planned and led biweekly club meetings
  • Buchanan Firm
    Legal Intake Specialist
    Buchanan Firm Jun 2018 - Aug 2019
    Grand Rapids, Michigan, United States
    - Communicated with potential clients about serious injury claims through email and phone call and conveyed information to attorneys and medical professionals- Performed administrative tasks including transcribing depositions and organizing legal documents

Sarah Buchanan Education Details

Frequently Asked Questions about Sarah Buchanan

What company does Sarah Buchanan work for?

Sarah Buchanan works for Steelcase

What is Sarah Buchanan's role at the current company?

Sarah Buchanan's current role is Sr. Specialist, Product Sustainability Marketing.

What schools did Sarah Buchanan attend?

Sarah Buchanan attended Indiana University - Kelley School Of Business, Ciee Council On International Educational Exchange, Forest Hills Central High School.

Who are Sarah Buchanan's colleagues?

Sarah Buchanan's colleagues are Mckenna (Barnum) Hall, Ncidq, Jhonatan Nazario Geronimo Garcia, Bryan Lutley, Mohammed Zizi, Mariangela Guzmán, Ian Stewart, Stephen Stefancin.

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