Sarah Crowe Email & Phone Number

Corona, Ca, Us

Newport Beach, Ca, Us

Newport Beach, Ca, Us

Leads development and execution of the marketing discipline for the corporate brand with a focus on brand distinction and increased awareness, competitive position, hotel development, people recruitment and culture. Oversees the in-house Marketing Service & Digital Performance team for a portfolio of 30+ hotels. About: For hotel investors who want a management partner that delivers, 24seven Hotels is a west-coast lifestyle-focused hotel management company that believes better is always possible—for our investors, our partners, our associates and our guests. Unlike other, larger hotel management companies, 24seven operates in a sweet spot—large enough to be well-resourced and effective; small and specialized enough to offer accessibility and expertise. We prioritize personal relationships with all our constituents, ensuring our associates are able to successfully grow in their careers—and our owners are able to successfully grow their investment. 24seven Hotels is an approved operator for global hospitality brands including Marriott, Hilton, Hyatt, Cambria and IHG.

Provides consulting services for hospitality brands.

Newport Beach, Ca, Us

Guided all aspects of marketing for five luxury and lifestyle products in Newport Beach and Irvine, California and directing in excess of $5M marketing budgets. Portfolio included: The Resort at Pelican Hill, Fashion Island Hotel, Hotel Irvine, Oak Creek Golf Club, CRC MarinasResponsibilities: -Develop and implement annual marketing plans and budgets-Brand Marketing & Strategy - identify and positioning, creative storytelling, photography, videography -Digital/E-Comm Marketing & Strategy - vet and onboard new technologies, tools and platforms, execute paid media, website development and merchandising, email campaigns (promotional, lifecycle, staycycle), social media (advertising, content and Influencer collaborations)-Executing integrated marketing campaigns & communications -Rooms & Outlet Revenue Campaign Development + Execution-B2B Group & Consortia Marketing Strategies + Execution-Guide On-Property Programming & Activations-Partnership Development-Lead Content Marketing for the digital experience plus in-house published magazines -Oversee PR Teams, Creative Agencies & Media Partners-Maintain vendor relationshipsAbout: Irvine Company's Coastal Collection of Independent Hotels and Resorts is a seamless blend of unique perspectives, united by expansive views, coastal flair and unparalleled amenities and experiences-but set apart by the distinct lifestyles they embody. Our intent is to design best-in-class properties that stay with you long after you’ve left, offer first-rate-in-house-management and operations team, and long-term ownership and reinvestment.

Newport Beach, Ca, Us

Successfully lead the Co-Op Marketing programs driving over $110M in combined annual revenue to partner hotels.Responsibilities:• Manage co-operative marketing programs from development of new concepts, strategy, goals to driving hotel participation and the tactical marketing plan and budget• Lead corporate/brand level marketing plans and campaigns• Execute regional and seasonal campaigns to drive additional exposure and revenue for hotel partners from strategy and implementation to optimization and reporting• Collaborate with E-Commerce, E-mail Marketing, and Loyalty Marketing teams on campaigns and new initiatives • Oversee marketing support for approximately 300+ hotels in the Americas region, including: US, Canada, Mexico, Latin America and the Caribbean• Media planning and buying• Budget management • Agency management • Manage the brand level American Express partnership (budget, co-op programs, digital advertising, direct mail, publishing, and innovation projects)• Reporting lead for both internal and external needs• Seek out and cultivate industry partnership to grow brand awarenessAbout:Preferred Hotels & Resorts is the largest collection of Forbes Five Star and AAA Five Diamond independent hotels in the world, with over 60 top ranked golf resorts in the world by Golf Digest and Golf Magazine, 44 T+L 500 winners and 33 Conde Nast Gold List winners.

• Develop, implement, maintain Online Travel Agency revenue strategies • Develop, implement and track sales campaigns to drive revenue, both at the property level and with online third parties • Manage and monitor online channel marketing programs and proactively identify opportunities for growth• Identify marketing program opportunities within luxury consortium markets • Manage and develop monthly content and offers for marketing communications• Create and maintain brand website package content and special offers • Develop strategic marketing partnerships within the local community to increase brand awareness • Develop strategic internal brand marketing cross over initiatives with other divisions in the organization to grow engagement• Organize hotel participation and attend local community events to build brand awareness and maintain community relationships• Plan and execute guerilla marketing events for the restaurant/lounge and spa • Oversee development and planning of seasonal events, activities and promotions• Manage social media branding and messaging • Assist with media pitch development, outreach and events• Provide marketing support for the Food & Beverage Department and The Spa & Recreation Department• Collaborate with corporate marketing team on sales collateral, on-property print materials and signage development and production to ensure materials are cohesive with brand strategy • Develop and maintain a library of sales presentations and other sales tools • Communicate all marketing programs to staff, providing guidance and direction as needed, improve processes and create standard operating procedures• Create and maintain marketing and revenue reports to track, measure and grow marketing initiatives; share analysis • Ensure marketing budgets are maintained while achieving company objectives• Collaborate on yearly business plan and strategic initiatives

Focused on Business and Leisure individual travel sales. Successfully maintained relationships with key accounts for the hotel and solicited new business in a variety of industries including; Fashion, Retail, Cosmetics and Food & Beverage. Secured new, top producing accounts and quickly grew production on several current accounts. Negotiated and managed extended stays for business and leisure guests. Worked closely with the marketing team on various luxury consortium programs. Assisted in the development of a loyalty rewards program, planned numerous client events and attended industry events and trade shows to build hotel brand awareness.

• Collaborated with Corporate Marketing Manager on new ideas, property needs, and production/trafficking of projects • Assisted in design and copy writing of advertisements and collateral pieces• Partnered with Senior Creative Director to plan, coordinate and direct photo and video shoots including casting, set-up and styling• Developed promotional e-blasts • Maintained website content• Developed and maintained a library of hotel presentations • Assisted with hotel event planning and seasonal event planning • Assisted PR agency with qualifying and responding to media leads, coordinating media visits and familiarization trips, keeping updated press materials and maintaining and distributing press clippings • Managed ad calendar – coordinated production and payments, ensured creative and payments deadlines were met• Managed hotel’s Exclusive Privileges program of 1500 members • Purchased Sales & Marketing products, issued payments and tracked expenses • Kept hotel associates informed of and trained on upcoming events and promotions

Supported the Group Sales & Individual Travel Sales management teams with daily operations, client interaction, proposals and contracting, travel arrangements and event and trade show planning.

Executive Education, Marketing Leadership

Bs, Business Marketing

Diploma