Sarah Dailey Email & Phone Number

Phoenix, Az, Us

Las Vegas, Nevada, Us

Scottsdale, Az, Us

- Established the Product department from the ground up, transitioning from Product Manager to Director within 1 year- Drove market entry for four US jurisdictions (NJ, MI, CT, and PA) in less than 2 years and directed integrations with over 48 operator instances in US and European markets.- Foster effective collaborations across all departments and stakeholders.- Develop and maintain relationships with operators and aggregators to drive new initiatives, integrations, and game promotions in collaboration with the Commercial team.- Manage all Real Money Gaming (RMG) operator/partner support- Continue to improve Engineering & Operations efficiency through optimized Jira workflows, automation, streamlined task allocation and prioritized deadlines.- Develop and maintain Confluence documentation to improve onboarding and cross-team training.

Scottsdale, Az, Us

- WordPress development and website design with a focus on non-profit organizations, entrepreneurs and small companies; empowering them to understand and control their online presence to grow their brand.- Prioritized user-centered design in responsive web experiences, employing modern best practices to create intuitive, engaging user interaction.- Adept at managing multiple projects simultaneously with a strong focus on client and user needs, collaboration and exceeding expectations.

Phoenix, Az, Us

AerialSphere is reinventing the way people interact with maps through a 360-degree immersive experience to help companies engage, drive revenue, inform and entertain. AerialSphere’s SaaS web platform and API deliver experiences that are more exciting, engaging and effective than traditional digital mapping solutions. - Responsible for project prioritization along with writing detailed story requirements, user acceptance testing, and assisting with deployments.- Greatly improved the software development cycle through streamlining existing workflows, creating new processes and detailed documentation.- Led short-term and long-term planning for product development and feature enhancements to drive customer satisfaction and product engagement.- Designed and refined the user journey, UI, features and partner integrations for both internal and customer facing products based on user feedback, data analytics, research, and testing.To see AerialSphere in action, visit: https://aerialsphere.com.

San Diego, Ca, Us

- Defined product requirements and designed user experience for early-stage startup from initial proof-of-concept through design, development, and launch; including competitor analysis, user stories, feature prioritization and testing.- Helped secure over $2M in funding through custom investor presentations and demos.- Planned and implemented marketing strategy to grow user base through advertising, event sponsorships, content marketing, and social media.- Designed and led the front-end development team in creating and launching apps for both Android and iOS; continually iterating product development and features to meet the needs of users through feedback and testing.- Led Agile development activities, including sprint planning, daily stand-ups, reviews and backlog grooming.

Phoenix , Arizona, Us

- Collaborated with engineering product owner to define product requirements and strategy for an enterprise-level content management system using microservices and headless CMS.

- Led iterative UX design, using customer feedback and analytics to evaluate, improve usability and increase customer engagement.- Designed global content discovery engine which included competitive analysis, wireframe, design, development, testing and marketing communication to 30k+ paid premium customers.- Created leading customer satisfaction and retention by communicating directly with users daily, answering support inquiries and addressing product concerns. This unique insight helped guide ongoing strategy and human-centric product focus.

San Diego, Ca, Us

- Provided development, feature enhancements, and ongoing support for over 90 websites operated by clients such as FOX Sports and Comcast Xfinity; developing an extensive support portal with documentation and tutorials for a proprietary enterprise level CMS.- Led end-to-end product development of new SaaS product, including competitive analysis, product requirements documentation, user journey wireframes, and UI design.- Managed projects with multiple enterprise-level clients simultaneously from kick-off call to post-launch support, including client needs assessment, roadmap planning, website design, and front-end development.

- Managed website development, creative direction and digital promotion of 10 company brands.- Grew online unique visitors over 200% within 16 months through content strategy and enhanced user experience.- Executed high-level marketing promotions and contests utilizing video, photo voting, social media engagement, custom mini-sites and on-demand content.- Integrated client advertising into all aspects of digital promotion including mobile messaging, live streaming, daily deals, QR codes and video, growing revenue by 50%.

New York, Ny, Us

- Managed 1.3 million dollars in revenue generating programs, events and e-commerce annually.- Implemented online advertising on 8 websites including monitoring inventory, customizing sales presentations, creating ads to fit client needs, managing DoubleClick ad serving system and compiling statistics.- Designed and created print and online collateral for sales presentations, programs, events, station promotion and marketing.- Directed multi-media campaigns with radio, online and live event components, including a signature $150,000 event “Phoenix Cooks”.

Bachelor Of Science (Bs), Communication, Journalism, And Related Programs

Education record