Sarah Rock Email and Phone Number
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Creative, results-driven marketing leader with extensive product development and core digital experience. Change agent with keen ability to draw key strategic insights and unite diverse teams, transforming challenges and unknowns into effective solutions. Experience both building and restructuring teams best meeting the needs of the business. I haven't followed a “cookie-cutter” marketing career path. Prior experiences in engineering, program management and operations/strategy consulting deeply enrich my marketing lens, meaning I am: • Data-Driven: I use data to deliver relevant insights, measure performance, guide decision making and drive continual improvement/optimization. • Technology-Focused: I have a passion for connecting technology and experiences to build relevant interactions in our ever-more digital world.• Strategic and Curious: Problem solving is my forte. I thrive in environments where the solutions aren’t yet known. I’m comfortable with ambiguity and have documented success deep diving data, interpreting findings and delivering key insights/recommendations.• Team-Centric: I have a proven track record successfully leading cross-functional teams. I also have a reputation for seeking out and breaking down silos to drive collaboration, operational efficiency, knowledge sharing and improved consumer experiences. I strive to build teams that improve upon corporate culture, value diversity of thought and encourage continual learning.• Presentation Savvy: Peers named me the PowerPoint guru for my ability to quickly assemble clear, concise stories. I am well versed in presenting ideas to all layers of management (peers to C-band) and am an experienced external panelist.
- Website:
- goo.gle/3DLEokh
- Employees:
- 315106
- Company phone:
- 916.253.7820
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GoogleDetroit, Mi, Us
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Head Of Industry - Google Marketing Platforms (Automotive + Government & Advocacy)Google Jan 2020 - PresentMountain View, Ca, Us
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Global Marketing Operations (Office Of The Cmo)Ford Motor Company Sep 2018 - Jan 2020Dearborn, Michigan, UsDirect report/Chief of Staff to CMO, responsible for Global Marketing Operations/Governance and Global Volumes Forecasting; Business Office interface for Ford Director, VP & C-Suite leaders around the Globe- Developed and drove delivery of global strategic priorities for the business and marketing function- Identified and institutionalized Global Marketing KPIs for use at director through C-suite, BoD levels- Manage global CMO forums to drive on-time delivery of targets- Lead Design Thinking Strategy room focused on underrepresented customer group to institute change across the entire business - Develop/deliver CMO communications plan and materials – incl. internal cascades to global marketing team- Lead Global Development and Consolidation of Volumes Forecasts- Institute continuous improvement fitness efforts incl. redesign of Global Volumes Forecasting process -
Cross Vehicle And Electrification Marketing Strategy Lead - U.S.Ford Motor Company Oct 2017 - Aug 2018Dearborn, Michigan, UsResponsible for Product and Consumer Marketing for Cross-Vehicle and Connected Car + Electric Vehicle Go-to-Market Strategy:Cross-Vehicle + Connectivity – Product & Brand Marketing:• Led Product and Consumer Marketing for cross-vehicle product decisions, strategies, nomenclature, and study actions• Recommended strategies on overall development and launch of features for Connected Vehicle, Including Navigation, Voice Assistant, Third Party Integrations and other tech/connectivity feature/services • Led development and execution of Dealer Product Advisory Committee (DPAC) forums • Managed process and cross-vehicle inputs into Material Cost Reduction and Complexity work streams Electrified Vehicle Marketing:- Led EV VoC and Go-To-Market governance/plans/initiatives for all of Ford’s FHEV, PHEV, BEV - Served as the lead U.S. Marketing & Sales interface with Team Edison (Internal EV Strategy Team)- Developed initial strategy for EV Distribution and Dealer Readiness- Led overall EV brand building including brand communications, timeline, pre-launch
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Head Of Shopper Marketing (Digital)Ford Motor Company Nov 2015 - Sep 2017Dearborn, Michigan, UsDeveloped, launched and led Ford’s digital marketing communications function responsible for always-on targeting of in-market consumers: - Instituted formal governance process, guided strategies for messaging/branding consistency and fostered collaboration across direct reports, cross-functional groups and external “mini-agency” team - Pursued continual innovation and improvement of consumer digital experience through leveraging known data/behaviors and identifying opportunities for next-best-action placement/content- Consistently recognized gains in digital shopping activity across owned sites, digital media and search through deploying new media and messaging efficiency and effectiveness measures- Optimized YouTube strategy and instituted corporate governance resulting in Ford’s channel becoming the #1 automotive brand, growing follower base to >1M and increasing video views >400%- Halved cost of production and increased both diversity and quantity of video content through introducing new approaches (including internal production) and test and learn mindsetShopper is a fully integrated, agile, media-content-strategy-analytics team covering:- Digital Targeting / Retargeting / Programmatic- Sequential Messaging- Digital Media Strategy, Buying, Metrics, Analytics & Optimization- Partnerships with 3rd Party Automotive Shopping Sites + Major Digital Media Outlets- Digital Advertising Content (OLA/Banner, Video) incl. competitive comparison & customer testimonials- Paid Search (SEM)- Corporate YouTube Strategy + Media + Shopping Content - National Sales Event Support
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Ford Marketing Leadership ProgramFord Motor Company Feb 2010 - Apr 2014Dearborn, Michigan, UsGraduate of Ford's Marketing Leadership Program with successful developmental roles in brand, product and sales:Focus and Fiesta Brand Manager – October 2013 – October 2015* Managed nameplates at retail including incentives, dealer facing communications, pricing and feature offerings* Monitored sales, revenue and contribution margin goals by leading development of pricing, option mix, allocation and packaging strategies* Acted as the nameplate's consumer-facing ambassador for Ford and served as the brand hub for dealer training and media purposes* Ensured key product messages were communicated consistently in advertising, point of purchase materials, public affairs and brochures* Ford’s ambassador to the Ford-Zipcar partnershipSales Zone Manager – Jul 2012 – October 2013* Sales Representative/Business Consultant for 15 Ford/Ford-Lincoln Dual Dealerships in Detroit Region* Negotiated wholesale vehicle lines to supply dealerships with stock* Supervised stock levels, speed of inventory turn to maintain healthy days-supply on all vehicle lines* Analyzed dealership financial statements to identify opportunities for retail sales growth and long-term profitability* Communicated daily sales status, market share objectives and marketing incentive strategies Global Advanced Product Marketing Manager – Feb 2010 – Jul 2012* Vehicle strategy/early product development role responsible for data collection, analysis, insights, and recommendations based on global customers, competitors and market trends* Led global marketing efforts for next-generation vehicles including designing/participating in customer research (using an industry-exclusive approach), creating an early product definition (features and options) and establishing initial pricing strategy* Completed in-depth strategic studies* Develop strategic processes and share lessons learned
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AssociatePrtm Management Consultants Apr 2008 - Feb 2010Assessed business practices and product strategies, conducted competitive market analysis, identified market trends and potential gaps, organized Voice of the Customer assessments, developed futuring strategies aligned with business goals and formulated recommendations for operational, cost and customer-focused improvements at various Fortune 500 companies • Evaluated a $2.5B corporation’s business practices to improve its ease of doing business with global customers, managing Voice of the Customer focus groups and evaluations, measuring internal practices and processes, identifying best-in-class benchmarks and recommending innovative product and process changes for increased customer satisfaction and internal process efficiency• Assessed a Fortune 10 company’s product portfolio by evaluating the competitive landscape, market segmentation, brand strategies, product complexity and volume trends, recommending product offering modifications and complexity reduction actions to improve the overall business’s operational efficiency and increase its market share • Re-invented a $2B manufacturing company’s sourcing practices, conducting market research to assess competitive landscape, developing automated analysis tools, strengthening world-wide supply base and identifying 15% savings on $123M of sourceable spend• Advised a $1.2B capital equipment manufacturer on its global operations, assessing capabilities and growth plans to determine appropriate levels of vertical integration and global versus regional manufacturing strategies, recommending opportunities worth $60M -
Various Engineering & Program Management RolesFord Motor Company Apr 2001 - Apr 2008Dearborn, Michigan, Us• Truck Brake Systems Engineer – May 2006 – Apr 2008• Truck Program Planner/Program Management - Super Duty Truck - Jul 2003 – May 2006• Ford Rotational Engineering Program (FCG) - Apr 2001 – Jul 2003- Various roles including: Vehicle Engineering Product Launch Engineer; Truck Product Marketing Analyst; HEV NVH Engineer; Powertrain Program Management (PMT) Leader
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Summer InternDelphi Packard-Electric Systems 1996 - 2000Gillingham, United Kingdom, Gb
Sarah Rock Skills
Sarah Rock Education Details
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Lakeview -
Ohio UniversityMinor - Interpersonal Communication
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University Of MichiganMarketing & Strategy
Frequently Asked Questions about Sarah Rock
What company does Sarah Rock work for?
Sarah Rock works for Google
What is Sarah Rock's role at the current company?
Sarah Rock's current role is Head of Industry - Google Marketing Platforms at Google.
What is Sarah Rock's email address?
Sarah Rock's email address is sn****@****ich.edu
What is Sarah Rock's direct phone number?
Sarah Rock's direct phone number is +131358*****
What schools did Sarah Rock attend?
Sarah Rock attended Lakeview, Ohio University, University Of Michigan.
What are some of Sarah Rock's interests?
Sarah Rock has interest in New Technology, Blogging, Gardening, Automotive, Marketing, Quarter Horses, Writing Music, Advertising, Gourmet Cooking, Photography.
What skills is Sarah Rock known for?
Sarah Rock has skills like Cross Functional Team Leadership, Product Development, Competitive Analysis, Product Management, Marketing, Strategic Planning, Market Research, Leadership, Advertising, Product Launch, Program Management, Strategic Sourcing.
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