Sarah Rock Email & Phone Number

Detroit, Mi, Us

Mountain View, Ca, Us

Dearborn, Michigan, Us

Direct report/Chief of Staff to CMO, responsible for Global Marketing Operations/Governance and Global Volumes Forecasting; Business Office interface for Ford Director, VP & C-Suite leaders around the Globe- Developed and drove delivery of global strategic priorities for the business and marketing function- Identified and institutionalized Global Marketing KPIs for use at director through C-suite, BoD levels- Manage global CMO forums to drive on-time delivery of targets- Lead Design Thinking Strategy room focused on underrepresented customer group to institute change across the entire business - Develop/deliver CMO communications plan and materials – incl. internal cascades to global marketing team- Lead Global Development and Consolidation of Volumes Forecasts- Institute continuous improvement fitness efforts incl. redesign of Global Volumes Forecasting process

Dearborn, Michigan, Us

Responsible for Product and Consumer Marketing for Cross-Vehicle and Connected Car + Electric Vehicle Go-to-Market Strategy:Cross-Vehicle + Connectivity – Product & Brand Marketing:• Led Product and Consumer Marketing for cross-vehicle product decisions, strategies, nomenclature, and study actions• Recommended strategies on overall development and launch of features for Connected Vehicle, Including Navigation, Voice Assistant, Third Party Integrations and other tech/connectivity feature/services • Led development and execution of Dealer Product Advisory Committee (DPAC) forums • Managed process and cross-vehicle inputs into Material Cost Reduction and Complexity work streams Electrified Vehicle Marketing:- Led EV VoC and Go-To-Market governance/plans/initiatives for all of Ford’s FHEV, PHEV, BEV - Served as the lead U.S. Marketing & Sales interface with Team Edison (Internal EV Strategy Team)- Developed initial strategy for EV Distribution and Dealer Readiness- Led overall EV brand building including brand communications, timeline, pre-launch

Dearborn, Michigan, Us

Developed, launched and led Ford’s digital marketing communications function responsible for always-on targeting of in-market consumers: - Instituted formal governance process, guided strategies for messaging/branding consistency and fostered collaboration across direct reports, cross-functional groups and external “mini-agency” team - Pursued continual innovation and improvement of consumer digital experience through leveraging known data/behaviors and identifying opportunities for next-best-action placement/content- Consistently recognized gains in digital shopping activity across owned sites, digital media and search through deploying new media and messaging efficiency and effectiveness measures- Optimized YouTube strategy and instituted corporate governance resulting in Ford’s channel becoming the #1 automotive brand, growing follower base to >1M and increasing video views >400%- Halved cost of production and increased both diversity and quantity of video content through introducing new approaches (including internal production) and test and learn mindsetShopper is a fully integrated, agile, media-content-strategy-analytics team covering:- Digital Targeting / Retargeting / Programmatic- Sequential Messaging- Digital Media Strategy, Buying, Metrics, Analytics & Optimization- Partnerships with 3rd Party Automotive Shopping Sites + Major Digital Media Outlets- Digital Advertising Content (OLA/Banner, Video) incl. competitive comparison & customer testimonials- Paid Search (SEM)- Corporate YouTube Strategy + Media + Shopping Content - National Sales Event Support

Dearborn, Michigan, Us

Graduate of Ford's Marketing Leadership Program with successful developmental roles in brand, product and sales:Focus and Fiesta Brand Manager – October 2013 – October 2015* Managed nameplates at retail including incentives, dealer facing communications, pricing and feature offerings* Monitored sales, revenue and contribution margin goals by leading development of pricing, option mix, allocation and packaging strategies* Acted as the nameplate's consumer-facing ambassador for Ford and served as the brand hub for dealer training and media purposes* Ensured key product messages were communicated consistently in advertising, point of purchase materials, public affairs and brochures* Ford’s ambassador to the Ford-Zipcar partnershipSales Zone Manager – Jul 2012 – October 2013* Sales Representative/Business Consultant for 15 Ford/Ford-Lincoln Dual Dealerships in Detroit Region* Negotiated wholesale vehicle lines to supply dealerships with stock* Supervised stock levels, speed of inventory turn to maintain healthy days-supply on all vehicle lines* Analyzed dealership financial statements to identify opportunities for retail sales growth and long-term profitability* Communicated daily sales status, market share objectives and marketing incentive strategies Global Advanced Product Marketing Manager – Feb 2010 – Jul 2012* Vehicle strategy/early product development role responsible for data collection, analysis, insights, and recommendations based on global customers, competitors and market trends* Led global marketing efforts for next-generation vehicles including designing/participating in customer research (using an industry-exclusive approach), creating an early product definition (features and options) and establishing initial pricing strategy* Completed in-depth strategic studies* Develop strategic processes and share lessons learned

Assessed business practices and product strategies, conducted competitive market analysis, identified market trends and potential gaps, organized Voice of the Customer assessments, developed futuring strategies aligned with business goals and formulated recommendations for operational, cost and customer-focused improvements at various Fortune 500 companies • Evaluated a $2.5B corporation’s business practices to improve its ease of doing business with global customers, managing Voice of the Customer focus groups and evaluations, measuring internal practices and processes, identifying best-in-class benchmarks and recommending innovative product and process changes for increased customer satisfaction and internal process efficiency• Assessed a Fortune 10 company’s product portfolio by evaluating the competitive landscape, market segmentation, brand strategies, product complexity and volume trends, recommending product offering modifications and complexity reduction actions to improve the overall business’s operational efficiency and increase its market share • Re-invented a $2B manufacturing company’s sourcing practices, conducting market research to assess competitive landscape, developing automated analysis tools, strengthening world-wide supply base and identifying 15% savings on $123M of sourceable spend• Advised a $1.2B capital equipment manufacturer on its global operations, assessing capabilities and growth plans to determine appropriate levels of vertical integration and global versus regional manufacturing strategies, recommending opportunities worth $60M

Dearborn, Michigan, Us

• Truck Brake Systems Engineer – May 2006 – Apr 2008• Truck Program Planner/Program Management - Super Duty Truck - Jul 2003 – May 2006• Ford Rotational Engineering Program (FCG) - Apr 2001 – Jul 2003- Various roles including: Vehicle Engineering Product Launch Engineer; Truck Product Marketing Analyst; HEV NVH Engineer; Powertrain Program Management (PMT) Leader

Gillingham, United Kingdom, Gb

Education record

Bsee, Electrical Engineering, Minor - Interpersonal Communication

Mba, Marketing & Strategy