A leadership role for channel development, partner communication, integrated analytical marketing, online tools, and SEO.Develops and implements new channel strategies, marketing programs and initiatives. Directs and execute strategies with a focus on growing sales of Data Center, Security, Networking, and Storage within the SMB and Enterprise markets. The scope includes development of strategic initiatives and marketing plans, leadership of cross-functional teams, and ownership of key initiatives. The role has 3 main components: Marketing, Development and Administration.

Responsible for providing information and insights regarding customers, markets, competitors and campaign effectiveness to measure performance and support business decisions. Responsible for researching online marketing campaigns and strategies. The duties are diverse and include the collection and interpretation of data regarding customer behavior online, the development and implementation of online advertising and promotional strategies, website analysis and search engine optimization. As such, raw data is translated into coherent information about customer behavior and sales trends (leads generated) online; the information gleaned informs the marketing strategies created. Acts as the focal point for content development of CPI’s configuration application.