Managing the team responsible for the digital booking experience for employee travel - includes digital product management, agile/scrum methodology, insights gathering with Qualtrics surveys, and implementation of digital analytics.

Product Management of Delta's internal company and leisure travel booking tool. Working to deliver an enhanced travel booking experience for all employees.

Responsible for leading the development and implementation of a departmental program for website optimization, with the goal of driving increased revenue, conversion and improved customer satisfaction for Delta's digital channels. Key responsibilities include: Managing and prioritization of testing pipeline of optimization opportunities, working with cross-functional stakeholders to develop and implement A/B and MVT tests, and lead analysis of product and testing performance.

Working with E-commerce team to develop and implement A/B and MVT optimization tests across all Delta digital channels.

• Managed testing pipeline and program for A/B and Multivariate optimization on Delta.com’s revenue path and static content pages, leading to a projected increase of launched tests by 25%. • Created a process and strategic checklist for revenue product managers to use when brainstorming tests, providing a framework to determine stakeholders and KPI’s for each test. • Monitored performance of corporate travel products on revenue channels, highlighting potential opportunities for enhancements and identifying defects, working to ensure improved usability and customer satisfaction on Delta.com.• Maintained ownership of the product roadmap for corporate travel products, including Exclusive Discount Program, SkyBonus, and Meeting and Incentives.

• Served as project manager and client contact for development of strategic narrative for The Coca-Cola Company’s Packaging Sustainability department, resulting in continued engagement of services to create additional communications materials for internal and external presentation opportunities. • Collaborated with internal strategy team to create a proposal for new content development for Charles Schwab Corporation’s website, AboutSchwab.com, and served as project manager from design development through content execution for the new site, launching in spring 2014. • Served as project manager and direct client contact of creative development of the 2011, 2012 annual reports for Charles Schwab Corporation, including execution of the digital component of Schwab Stories – client testimonials in audio/visual presentations, resulting in 20% increase in budget allocations devoted to the annual report.• Served as liaison between creative department, strategists and the clients at The WhiteWave Foods Company (makers of Silk, Horizon and International Delight ) to develop strategic communications plans, employee engagement programs, and sales presentations.• Managed creative development of websites for The WhiteWave Foods Company, including ensuring site capabilities for responsive design and mobile/tablet platforms, and coordination with third-party vendors for incorporation of variable data for investor relations and careers sections.• Managed content development and organization source material for creative teams to develop a strategic document for The Coca-Cola Company, Technical Department’s semi-annual internal operations committee meeting. • Developed new business proposals for strategic corporate communications activities, including estimating/pricing for digital executions and creation of workflow processes and production timelines

Oversee the maintenance and upkeep of the company’s website and social media sites from a marketing and content perspective, including Facebook, Twitter, LinkedIn, YouTube and Slideshare.Developed search engine optimization keywords strategy to increase organic search rankings, and analyzed site traffic, identied trends to drive improvements based on analysis.

Account Manager specializing in online marketing initiatives, including social media, interactive/web design projects, and online advertising for clients and DENMARK {the agency}. Current clients include, Russell Lands On Lake Martin and Harbor Shores Resort.

Working with clients in the real estate and business-to-business industries managing a variety of marekting, advertising and communications activities including direct marketing, print production, and strategic public relations campaigns. Most recently I’ve been concentrating on online communications, working on Web site development and e-marketing initiatives.

Part of the team representing non-profit organizations, retail and professional services accounts with implementation of public relations plans including press releases, media pitches and special event coordination. Duties included writing of news releases and personnel announcements, identifying key media outlets, construction of media lists, and placement of event publicity.