Sarah Jimenez Email & Phone Number

Sacramento, Ca, Us

Lead messaging, storytelling, and audience engagement strategies for CHCF's priority to expand and diversify state's health care workforce, improve access to primary care, and increase awareness about role of community health workers among policymakers and media. Counsel nonprofit and state department executives and grantees on developing integrated communication plans and creating people-centered content to show program successes.

Led evaluation of organization’s rebrand and counseled executives on strategies for aligning 100 staff members around communicating with unified voice. Developed strategic communications plan in coordination with leadership team to raise organization's brand awareness among youth, policymakers, potential donors, and partner legal organizations.• Developed solutions-orientated and people-centered messaging frameworks covering health care, immigration, education, child sex trafficking… Show more Led evaluation of organization’s rebrand and counseled executives on strategies for aligning 100 staff members around communicating with unified voice. Developed strategic communications plan in coordination with leadership team to raise organization's brand awareness among youth, policymakers, potential donors, and partner legal organizations.• Developed solutions-orientated and people-centered messaging frameworks covering health care, immigration, education, child sex trafficking, juvenile justice, and child welfare topics and conducted trainings with senior leaders to produce timely and accessible products and messages for target youth, policy, and legal audiences• Instituted monthly dashboard of website, social media, and earned media metrics and reviewed trends with communications team and senior team leaders to understand NCYL's impact with core audiences, leading to evaluation of what social media channels to prioritize and consolidation of sub-brands• Created 10 standard operating procedures ranging from responding to media inquiries to best practices on organizational use of social media to build consistency and efficiency between communications team of 3 people and 6 program teams that represented 100 staff members across the U.S. Show less

Built communications strategies and standard operating procedures as member of executive team and managed cross-functional teams’ workflows to advance consistent, compelling messages in people-centered, data-driven reports as well as elevate organization’s digital and visual presence to reach policymakers, consumer advocates, and media outlets. Served as first point of contact for media. Member of organization's inaugural DEI committee. • Increased earned media hits by 66%, engagement rate… Show more Built communications strategies and standard operating procedures as member of executive team and managed cross-functional teams’ workflows to advance consistent, compelling messages in people-centered, data-driven reports as well as elevate organization’s digital and visual presence to reach policymakers, consumer advocates, and media outlets. Served as first point of contact for media. Member of organization's inaugural DEI committee. • Increased earned media hits by 66%, engagement rate by 109% and follower growth by 85% on Twitter (now X), and email open rates by 55% in 1 year by spearheading 6-week campaign focused on increasing education and transparency in California's budget process using organization’s timely, branded resources for target consumer advocacy organizations and media audiences •Accelerated effectiveness of communications team in 2 years by doubling team size, improving hiring processes by centering inclusive and mentoring management practices, and co-developing media, digital, and content workflows as well as an internal communications playbook•Boosted traffic to the California Budget & Policy Center's website by 26% by orchestrating modernization and functionality redesign—more than 200 keywords ranked in top 5 Google searches•Refreshed mission and vision and achieved first ever commitment to DEI statement that included input from Board of Directors and all 20 staff members over 6 months and multiple dynamic sessions—statements were part of new website rollout in spring 2022 Show less

Provided strategic communications and media counsel for range of executive leaders and advocacy clients on topics ranging from labor rights for child care workers to expanding affordable housing. Developed messaging, op-eds, fact sheets, support letters, talking points, speeches, website and social media content, and media preparation for elected officials and organizational leaders.• Co-led communications campaign and execution of products for statewide coalition seeking to pass two… Show more Provided strategic communications and media counsel for range of executive leaders and advocacy clients on topics ranging from labor rights for child care workers to expanding affordable housing. Developed messaging, op-eds, fact sheets, support letters, talking points, speeches, website and social media content, and media preparation for elected officials and organizational leaders.• Co-led communications campaign and execution of products for statewide coalition seeking to pass two statewide ballot initiatives — expanding affordable housing and delivering mental health services for Californians. Utilized statewide polling and voter focus groups to shape collateral and create playbook with op-ed, website, social media, and editorial calendar content for voter outreach; California voters passed both measures.•Produced communications and earned media plan for California Future Health Workforce Commission initiative including executing op-eds, reporter outreach, video testimonials, and board member prep ahead of legislative informational hearings to build awareness among policymakers and secure state funding; media coverage secured included CalMatters, Los Angeles Times, San Francisco Chronicle, Santa Rosa Press Democrat, Capital Public Radio, and Kaiser Health News•Orchestrated story collection and listening sessions with 20+ child care workers as part of multi-year statewide campaign targeting policymakers and media via web content, op-eds, and social media to support child care providers unionizing effort Show less

Sacramento, California Area

Created and owned communications and event management function as sole communications staff member for statewide non-profit association representing human service directors. Launched and managed organization’s website redesign and new brand. Developed talking points for executives to educate diverse audiences on imperative of human services.• Produced earned media and social media focused communications campaign urging policymakers to extend support of foster youth beyond age 18, becoming… Show more Created and owned communications and event management function as sole communications staff member for statewide non-profit association representing human service directors. Launched and managed organization’s website redesign and new brand. Developed talking points for executives to educate diverse audiences on imperative of human services.• Produced earned media and social media focused communications campaign urging policymakers to extend support of foster youth beyond age 18, becoming first in nation—garnered editorial board support from every major California newspaper• Increased attendance of organization’s annual conference by 100% over 4 years by recruiting high-caliber keynote speakers, modernizing marketing strategies, and shaping timely program agenda based on attendees' feedback•Introduced “Bring a foster youth to the Capitol” event coinciding with Foster Care Awareness month and pairing state legislators with foster youth who shadowed legislators that day—more than 30 youth and legislators participated in event that occurred for at least 5 years Show less

Sacramento, California Area

Managed communications for member-based organization representing county governments before state legislature and federal government.• Developed feature called “ICYMI” that was delivered to legislators via email and hard copy and featured local county news to influence legislators to support funding for county services • Contributed to campaign plan and distribution of report called “Documenting the Harm” that showed why Californians needed human service programs—included statewide… Show more Managed communications for member-based organization representing county governments before state legislature and federal government.• Developed feature called “ICYMI” that was delivered to legislators via email and hard copy and featured local county news to influence legislators to support funding for county services • Contributed to campaign plan and distribution of report called “Documenting the Harm” that showed why Californians needed human service programs—included statewide press event and roll out of press materials for all 58 counties to share with local media Show less