Leading the Brand & Marketing division for BlueRock Digital clients, I am passionate about helping businesses across eCommerce, SaaS, B2B, FMCG, Hospo and Retail grow through the development of strong brand and marketing strategies backed with performance focused execution. Enquire now for a free paid media and SEO audit, or drop in for a chat!

BlueRock is a leading Australian entrepreneurial advisory firm. We help passionate entrepreneurs and business owners grow ideas and scale their businesses into ‘wow’ businesses through accounting, financial services, employment, investments and capital, legal, best-in-class systems, and digital growth marketing.

Founded by Sarah No, Brighter Co is a boutique digital marketing agency with a passion for working with bright businesses from small to large who have a fierce startup mentality. By embedding years of corporate and agency experience into our work we effectively develop and execute marketing strategies across socials, search, email, and ecommerce.

Co-founder and Director of Digital of a boutique agency based in Melbourne. My role was to jointly develop the agency through rolling out best practices, staff development and bringing in new business. Projects included social media marketing, advertising, and both web and e-commerce projects.

As a leader and innovator in my field across the business, my remit spans digital transformation within Australian as well as being part of the global strategic team, and having responsibilities within Asia Pacific. Among my achievements at ViiV, has been leading the creation of the highly successful health and well being app MyLife+ for people living with HIV that has been widely adopted in Australia and piloted in other countries. I have also lead the business through transformations in content strategy, digital communications, advertising, and platform design and upgrades.

Brought in fresh to the pharmaceutical business as an outside senior digital specialist into the multichannel marketing team, I had a wide remit across digital projects spanning primary care, respiratory, vaccines, urology, and speciality with my external expertise allowing me to add value to critical projects.

A senior player in the business, reporting direct to CEO, as Executive Producer, I was responsible for:- Improving and maintaining project delivery standards that enable the best possible outcome for a timely, cost effective, and quality build- Designing and implementing processes that will help to improve productivity in the studio, and ultimately profitability of the business- Working with the pre-sales team to bring in new business- Induction of new platforms, methodologies, tools and technologies to the business- Quality assurance across the studio- Career development, mentoring, annual reviews, etc.- Resource planning, hiring, and contracting- Development of partnerships - Project Management of a number of projects within the business as well as overseeing and supporting all other projects in the businessProjects include: Magento eCommerce, mobile sites, responsive design, apps, brand sites, email programs.Clients include: NoteMaker, Telegram Open House, Coopers Beer, TALULAH, Chi Chi Cosmetics, Rhinomed, Windsor Smith, Lipstik Shoes, My Size, and more.

As a senior PM in a fast paced award winning digital agency my main responsibilities revolved around senior leadership and on-time on-budget delivery of Magento Enterprise eCommerce builds, Exact Target, RMS integrations, and brand site redevelopments (Django and WordPress).Major launches include: - www.review-australia.com [Magento e-comm including mobile]- www.metalicus.com [Magento e-comm including mobile]- www.republicclothing.com.au [Magento e-comm including mobile]- 3rd party RMS integrations into Magento with Apparel21 and Harmony- Exact Target integration into Magento

Projects include: MCG, NSM, MCC website enhancements, MCG iPhone Application, Royal Australasian College of Surgeons Digital Strategy and website build, OfficeMax e-commerce and support, Pacific Brands support, Mossimo e-commerce build, Countrywide Austral community based social networking sites for the National Council of Ambulance Union and Blue Light Victoria.Platforms include: iPhone OS, Sitecore, Magento e-commerce, Umbraco, WordPress, Joomla

Providing up to date, best practice Search Engine Optimisation (SEO) recommendations to clients directly, and in formal documentationProduce sales proposalsResearch and discover the best link building opportunities for different industriesMonitor and report on organic traffic, referring site traffic, keyword rankings, link volume, and other SEO metrics using tools and web analytics Perform all hands on on-page and off-page SEO activitiesAnalytics setup and testing for web and Flash using Google Analytics and Web Trends Understanding of Google Adwords campaignsManaging SEO projects and delegating tasksCommunicating project timelines to clients

Technical Producer for Tourism Victoria (www.visitvictoria.com)Producer for ongoing support and change requests of the Visit Victoria website invloving back-end development and server maintenanceTriage support issues for a dedicated development team including remote resources and monitoring progressDelivery of deployments as per scheduleEstimation of work and tracking profitability of fixed-cost proportion of the workWeekly status updates with the client and communicating technical issuesInvolvement in solution design of some core issues

• Electronic Direct Marketing (eDM) campaign management• Email optimisation• HTML design and carve ups• Website development• Product support and client training• eDM campaign reporting• Consultancy for sales, and eDM optimisation• Product testing• Billing and invoicing