Sarah Pfeiffer Email & Phone Number

Kansas City, Mo, Us

Overland Park, Ks, Us

Atlanta, Georgia, Us

Columbia, Md, Us

Kansas City, Missouri, Us

Work closely with leadership, internal stakeholders, and agency partners to develop cohesive androbust marketing campaigns, effective organic communications and nimble tactics for 3 productcategories (fabric care, cleaning supplies, home fragrance)Developing launch strategies in partnership with the Sales Team to revitalize a declining industry withnewly innovated products - the most current being ReWear Dry Wash SprayLead team on e-commerce marketing efforts, including creation and execution of a robust promotionalcalendar and improvements to the user journey to increase conversion ratesLead internal partners and agency partners to create new packaging to replace outdated branding andsupport new innovation in the fragrance and home care spacesProvide creative direction for photography and all assets used for website, social media, and emailCurate and publish social media content across 3 channels and 4 handles on a daily basis, increasingengagement by 34% vs. LYSolely responsible for email marketing strategy and content creation. Revenue from email marketinghas increased by 133% this yearFully responsible for management of Marketing budget - planning, reforecasting and actualizing

Created the AMC CLASSIC brand from the ground up and brought the brand to life across all channels, including in-theatre tactics, pre-show content, website, email, and social mediaLed qualitative and quantitative consumer research efforts for the AMC CLASSIC brandRe-branded and reintroduced AMC CLASSIC Summer Movie Camp, which saw increased attendance for three straight years (up 38% in 2018 and up 17% in 2019)Key Marketing contact for two high-profile and complex acquisition projects (260+ Carmike theatres in December 2017 and 4 Cinetopia theatres in May 2019)Supported AMC DINE-IN Grand Openings including service-model conversions and new builds with paid media, in-mall/center resources, theatre displays, and direct tactics (direct mail, email, MPN). Paid Media ROI consistently exceeded 200%.Instrumental in set-up of Grand Opening email journey – sending a series of progressive emails to guests around a newly opened theatre with varying offers and calls to action dependent on guest behaviorCreated and implemented wayfinding solutions for self-service POS systems in theatres throughout the circuit, resulting in a substantial increase in eligible transaction use (85% - 90%)

Collaborated with internal and external partners to develop and execute attendance-driving promotions across all major film studios, consistently hitting goals and driving $1,000,000 in OCF annuallyLaunched and sustained marketing plan for new cinema concept, Dolby Cinema at AMC, including in-theatre, digital, direct mail, email, and social media tacticsVolunteered as interim Social Media Manager from January – May 2016, curating and publishing daily content on AMC’s Facebook, Instagram, Twitter, and YouTube accounts and working with film and retail marketing on paid social media campaigns

Miami, Florida, Us

Oversaw budget and composed creative and tactical assignment briefs for approximately 20 promotions annually across Payless Canada, US, US Hispanic, and Shopko including in-store materials, television, direct marketing, and eCommerceImplemented and executed a full marketing campaign to promote the new Payless Super Store format in 10 DMAs throughout the United States, with plans for extensive growth going forwardDeveloped a marketing plan to support full-market refreshes in 8 major markets, contributing to a significant increase in sales and trafficManaged 2 analysts and lead cross-departmental projects for Women’s and Accessories merchant teams

Miami, Florida, Us

Successfully launched mobile messaging and direct mail programs in CanadaExtensive brand work launching BRASH brand in Payless stores, assisting in the management of relationship with spokesperson and development of a digital marketing plan Executed a multi-wave direct mail campaign transferring customers from closed stores to nearby locations, successfully transferring 40% of marketed customers versus a 20% baseline

Springfield, Mo, Us

Instrumental in raising retail Visa credit card applications over 108% within first yearResponsible for the training and management of over 200 employees in 51 stores throughout the USExecuted spending of an annual budget of $750,000Devised and implemented training materials for associates in all retail storesTraveled to new stores to initialize credit card and Gear Guard extended service plan programs and also traveled to existing stores for continuing educationManaged the execution of in-store advertising including signs, brochures, announcements, and kioskCreated direct mail and in-store promotions to drive new customers and repeat businessAssisted with the introduction of Gear Guard extended service plan to all retail locations

Master Of Business Administration (Mba), Marketing Research

Bachelor Of Science (Bs), Marketing