Hi! I'm Sarah, but most people call me Sax. I moved to NY from Australia in 2012 "for a year or two" and after 9 years in the city, did the "move to LA" thing. I am an entrepreneurial brand and marketing leader with ~20 years of experience building multi-7-figure consumer product brands in billion-dollar categories like beauty, wellness, and fashion, during their concept to series A stages. My approach to building sustainably successful brands is rooted in market validation and customer connection. My role as a Brand Marketing Mentor and Business Coach is to help people tap into their potential as founders and give them a roadmap that leads them toward their goals. In 2024 I pivoted my retainer CMO-level consulting business into a mentorship and coaching model so that I could design a service offering that supports early-stage founders where they need it the most.With the right support and IFGT (I Fu@king Got This) confidence in their vision, founders get there stronger and faster. My frameworks help develop a "Sticky Brand DNA" including a "BFF-level" understanding of who their customers are so that we can create marketing tactics that cut through the noise, and build a long-term sustainable business. Creating Forward Studio is a culmination of my experiences, connections, and expertise developed over the years as part of the consumer product ecosystem; converted into foundational frameworks that I deliver as part of my two signature offerings: MOVE INTO MOMENTUM: A 5-week 1:1 Sticky Brand DNA mentorship container to get market validation, and get clear on your founder positioning and customer profiling. Using these insights, we build your brand universe and create a communications and content plan to set the stage for marketing success.THE LAUNCHPAD: A 12-week 1:1 marketing mentorship container to create a multi-channel marketing roadmap and strategic tactics to cut through the noise and scale your business. CAREER HIGHLIGHTS INCLUDE:- Leading the launch of the wellness brand, INBLOOM by Kate Hudson, taking it from Seed stage to multi-7-figure consecutive revenue in years 1 and 2.- Founding and bootstrapping a DTC accessories brand with 6-figure revenue and organic, top-tier influencer/ambassador program.- Generating 8-figure, category-level revenue for an iconic, Australian fashion retailer as the Senior Product Manager of handbags.- Collaborating with the best media companies and seeing my work, and my clients' businesses featured in NY Mag, Vogue Beauty Secrets, The Drew Barrymore Show, Goop, Entrepreneur, AD, and more