Sara Hobson Email and Phone Number

I specialize in transforming digital chaos into streamlined efficiency through the utilization of the Salsify Product Information Management (PIM) system. Whether you are currently navigating the complexities of Salsify and require additional support due to resource constraints, or if you are venturing into the program for the first time and need guidance, I am well-equipped to assist.Implementation and Management: Proficient in implementing, rolling out, and consistently managing the Salsify Platform. This includes configuring properties, formulas, channel mapping/readiness reports, and overseeing the creation of enhanced content and catalogs.Cross-Functional Collaboration: Serve as a liaison between different business units to strategically plan and execute Salsify Platform roll-outs to various teams and departments.Content Optimization: Identify and address gaps in product content concerning retailer requirements. Formulate strategic plans to enhance content, ultimately improving conversion rates on digital storefronts.Data Analysis and Insights: Utilize metrics and related data to analyze opportunities for enhancing merchandising and improving the overall customer experience across diverse products and categories.Training and Education: Deliver internal Salsify training sessions as needed, ensuring that team members are well-versed in leveraging the platform effectively.Subject Matter Expertise: Act as a key liaison and subject matter expert, providing insights on digital shelf leadership, and the Salsify platform.Collaboration with Salsify Customer Success Team: Work closely with the Salsify Customer Success team to evaluate and leverage new product features and services that align with business objectives.

As the co-founder and owner of St. SiMoms, the leading family resource in Georgia’s Golden Isles, I play a pivotal role in managing and enhancing the organization's online presence and community engagement. Key responsibilities included:Website Management: Spearhead and manage the St. SiMoms WordPress website, overseeing updates and ensuring a user-friendly experience.Author and curate site content, maintaining a consistent and engaging online presence.Social Media Oversight:Manage and curate content for St. SiMoms' social media platforms, fostering a vibrant online community.Implement effective social media strategies to increase brand visibility and engagement.SEO Optimization:Execute comprehensive SEO strategies to enhance the website's visibility and improve search engine rankings.Community Relations and Networking:Actively participate in community relations and networking initiatives to promote St. SiMoms within the local community.Establish and nurture partnerships to broaden the organization's reach and impact.This role demands a combination of technical proficiency, creative content development, and strategic networking to position St. SiMoms as an indispensable resource for families in the region.

As the Ecommerce Marketing Manager at The Honest Kitchen, I orchestrated and optimized a diverse range of initiatives to elevate the brand's digital presence. Key responsibilities included:Multifaceted Campaign Management: Spearheaded comprehensive marketing strategies encompassing email marketing, social media campaigns, blog management, and oversight of referral and influencer programs.Ecommerce Operations Leadership: Took charge of critical aspects of ecommerce operations, ensuring seamless functioning. This involved rigorous enforcement of Minimum Advertised Price (MAP) policies and oversight to guarantee that our product portfolio was up-to-date on thehonestkitchen.com as well as across all partner commerce websites and marketplaces.Strategic Product Portfolio Maintenance: Executed a strategic approach to maintaining a current and compelling product portfolio on thehonestkitchen.com and partner websites. This involved close collaboration with cross-functional teams to ensure accurate representation and availability.Performance Analysis and Optimization: Regularly analyzed campaign performance metrics and ecommerce KPIs to identify opportunities for improvement. Implemented data-driven optimizations to enhance overall effectiveness and ROI.Collaborative Cross-Functional Engagement: Fostered collaboration across departments, working closely with teams to align marketing efforts with broader business goals. Ensured a unified brand message and consistent customer experience across all channels.

Spearheaded comprehensive internal and external communication strategies, managing channels such as social media, newsletters, emails, and website updates. Collaborated closely with the Director of Marketing to support marketing, sales, and business development initiatives.Led the proposal process, coordinating with cross-functional teams to gather essential information, streamlining the process, and ensuring timely submission of high-quality proposals.Orchestrated an impactful social media presence across Facebook, LinkedIn, Twitter, Vimeo, and YouTube, driving engagement and amplifying the company's brand.Developed and executed targeted email campaigns and newsletters for diverse audiences, including employees, prospects, and clients, resulting in increased engagement and brand loyalty.Played a pivotal role in maintaining an updated and dynamic company website, utilizing WordPress to ensure a user-friendly and visually appealing online presence.Conducted in-depth market research on various industries and competitors, providing valuable insights that informed strategic decision-making and contributed to the company's competitive edge.

• Collaborated with the marketing director on all marketing initiatives for four offices• Designed marketing collateral using Adobe InDesign, Photoshop and Illustrator• Managed the firm’s social media presence and updated the firm’s website• Drafted and circulated press releases to the appropriate media contacts• Tracked ROI from numerous marketing campaigns and events• Conducted market research on industry trends, competition, etc.• Developed proposals and presentations based on RFP’s received• Planned and managed budgets for all internal and external firm events• Represented the firm in corporate events, conferences and industry meetings• Chaired the firm’s People Committee which developed strategies for recruitment and retention• Assisted the HR Director with employee files, annual reviews, interviews and reference checks• Coordinated the recruiting process for the firm’s extremely competitive internship program• Managed heavy workload; replaced by three employees following departure

• Collected and analyzed data to determine whether a supplier was a risk to the company• Coordinated meetings for the procurement department • Created PowerPoint presentations for departmental meetings