Communications partner for strategic and rapidly growing Parcel and eCommerce Business Group. I proactively led, developed, designed and implemented multi-channel communication to support business goals. Worked closely with management, marketing, brand and sustainability. My responsibilities also included a wide range of corporate communications tasks such as M&A’s, supporting brand renewal, change and crisis communications.During the years, I significantly increased the awareness of Posti's development, Parcel and eCommerce expertise and service offering among consumers and B2B customers. One of the key players seeing the importance and initiating Environmental Impacts of eCommerce project, a fantastic launch for the Sustainable eCommerce thought leadership theme which carries far into the future. Working in one of the biggest companies in Finland whose operations are critical regarding security of supply, I gained valuable experience in exception management, identifying potential risks and adapting communications based on continuously changing situations.

My responsibility covered both internal and external communication, special focus on media communications. In a nut shell, my role was to help OpusCapita to increase the brand value internationally, find and seize the communications opportunities and support our “Together we make it” company culture by smooth and transparent internal communications.Achievements:- I succeeded in increasing general awareness on software robotics in earned media and raised social debate on how new technologies will affect information work. Coverage accelerated public interest and we started to get recognized. In 2014, when I called to journalists, they asked “what is OpusCapita?” In 2017, they called us!-Launching new finance solution to the market in an innovative way utilizing thought leadership- As a chief editor, I led Intranet renewal project and facilitated the use of Yammer for collaborative internal dialogue

I was responsible for leading OpusCapita’s PR activities in Finland, Sweden, Norway and Germany. Main areas of responsibility included planning, budgeting, executing and following-up of PR activities within the markets. I also developed a social media strategy and content calendar for chosen channels. As one of the company culture captains, I influenced internally building and developing the culture and supporting great employee experience.Achievements:- Crystalized Group communication strategy -> Successful localization with Country Leads and marketing increasing the knowledge in key local media and amongst key opinion leaders- Built content creation processes, clarified communications channels and accelerated systematic content marketing aligned with the strategy - I was thanked for effectively leading local PR agencies according to our corporate strategy and made an impact in the markets which helped sales with customer discussions.

The Automobile and Touring Club of Finland (ATCF) is the only nationwide association for private motoring in Finland. Since 1972 it has continued the work started by its two founder organizations The Finnish Automobile Club and Auto and Touring Club of Finland. The ATCF has about 107 000 individual members, 4.200 company members and about a hundred different associations and co-operates, which include thousands of motorists.

I led Delta's corporate communications including retail Delta Auto together with KIA and Mitsubishi brand communications. Our small yet efficient team, was responsible for strategic and operational communications from budgets and planning to execution and development. In 2012 I was an interim lead for an in-house advertising agency and the operation lead reported to me. Company spokesperson, in charge of media relations and reputation management. As a member of the Leadership Team, I also influenced the overall business and customer experience development. Achievements:- Created and led the implementation of the communications strategy for internal and external communications- Developed digital communications for assigned brands that affected sales growth and brand awareness- I was awarded with Vuoden Junailija recognition (2012) for my great PR work and media cooperations.

In 2008, I was promoted to develop corporate communications in addition to PR for several automotive brands. In 2009, the company was at the edge of bankruptcy. Communication played a major role in forming the new Delta. Within a year, we made history with the business turnaround. From 2011, I was leading a superb team, and focusing on strategic and leadership communication. Achievements:-In July 2009 my focus went totally for crisis communications. We got a new Owner of the company, new Board of Directors and Leadership Team. It was a completely new situation out of the blue, critical phase of continuous trust building. I needed to make sure that 1000 employees believed in the future of business. I constantly communicated the change and informed stakeholders about progress and positive news. We also built a responsive informative corporate website communicating the turnaround to different stakeholders. - Successful turnaround in 2010. A a new member of the Group Leadership Team I’ve had an essential part in making the turnaround in the company starting from the new business strategy, new communications strategies (int.&ext), yearly planning and a change implementation plan. - I compiled key learnings to Delta's crisis communication manual- Personal growth as a leader and towards leadership-During the years, I successfully launched several new car models to the market, and represented the brands yearly in international fairs-Built renewed Intranet for effective internal communication and team collaboration-Developed a corporate social responsibility program making use of Fiat MPV's in stock for more meaningful purpose in the use of NGO's. Great act for Delta´s CSR with positive impact on the brand.-Created a new customer magazine “James” for existing and potential customers engaging with our brands. Chief editor.

I was responsible for all PR activities of the KIA brand in Finland. I got to launch many new KIA models to the market in tight cooperation with the brand global PR team as well as company local marketing. In practice this meant forming and localizing press releases and other media materials, arranging innovative press conferences (in Finland and abroad), maintaining media relations and adjusting communications based on media responses. I also helped to deliver brand experience in event marketing and utilizing sponsorship agreements to the fullest. I'm proud of my active role in making KIA one of the most popular car makes in Finland today. In addition, I acted as the deputy for the company’s communications manager.

As the right hand for the Brand Managers (Fiat, Fiat LCV and Alfa Romeo), I was responsible for producing variety of marketing materials, keeping the websites up to date as well as coordinating and participating in trade fair preparations and launching new car models to the market. I also helped in arranging all-company events and product/service offering trainings to the dealers. Media monitoring, compiling competitor analysis and reporting monthly car registrations and changes were also on my table.

While studying, I worked part-time in a popular indoor karting club. Job included diverse customer service tasks. Everything from being a receptionist, running the cafeteria to selling, planning and hosting customer and company events. My job was to create unique and entertaining experience for our guests.

Working experience from restaurants gave me great understanding of customer service and taught me organizational skills. I was part of the staff Elanto trained and hired to open Cafe Highlight. I served as a waitress, bartender and hosted private events. Also worked in similar position in restautant Kartano when it opened its doors and restaurant Mestarintalli.