Sarah O'Leary Email & Phone Number

After a great run in Michigan, we brought Gal Pals Minis to my home state of Illinois. Chitown Minis and Fat Grams have joined Gal Pals, now available in IL. Find us wherever fine flower is sold.

The Original Baked Bingo Motto: "Win Flower. Make Friends. Have Fun."Cannabis lovers want community, brands want exposure and cannabis retailers want store traffic. Original Baked Bingo is the only game in the country where players can win cannabis. The game currently operates in three cities (Ann Arbor, Grand Rapids and New Buffalo) and will be expanding to the IL market this summer.

IJ is a merry band of creative, strategic minds with decades of award-winning consumer marketing experience well outside of and within cannabis. We are marketers who notice market movement well before your competitors notice a shift.We are optimistic realists who see opportunity around every legitimate corner. We are boutique in size to deliver the best in class service you deserve without the big agency price tag.

THE ORIGINAL Wacky Weed Tours delivers exclusive discounts to tour guests at the hottest stores in town. It also serves as the most unique walking Cannabis focus group in the country. The tour operates year-round, and attracts guests from all over the Midwest, South and East Coast.The most progressive town around, Ann Arbor has been Cannabis friendly for decades. Ann Arbor decriminalized the use of small amounts of Cannabis in the 1970s, making it a $5 ticket for those found with small amounts on their persons. Just as Columbus, Ohio was for QSRs back in the 70s and 80s, Ann Arbor is the quintessential ecosystem for consumer marketing, new product tests and research.

Detroit, Mi, Us

COOKIES DETROIT (Cannabis provisioning center)Led marketing for the most successful medical marijuana provisioning center grand opening in Michigan’s 11-year history. Brought department from zero planning to record-breaking success in less than 8 weeks. Secured over $1MM in earned local and national media. Set Weed Maps page view record.

Joined a cadre of gifted misfits in NY and LA to form the Methods & Madness Collective.Clients include ad/marketing agencies, entertainment and packaged goods manufacturers and media outlets.Getronics (Global IT firm): Organized Marketing/Communications process, elevated creative via the marriage of excellent ideas and audience driven technological solutions. (3/19-6/19)University of South Carolina: Developed digital content, marketing and operational strategies for in-house agency. Restructured teams, changed process and taught creative department how to estimate, bill and present efficiently and effectively. Led all creative development and strategic planning efforts. (1/18 – 3/18)WeedItHere.com Co-created and operate the first-ever news aggregator within the medicinal marijuana space designed so patients and their families could find information and news efficiently.Top Hat (Medicinal Marijuana product manufacturer): Advising small manufacturer on all aspects of marketing, from packaging to sales/marketing/distribution, etc.

Fresno, Ca, Us

Managed staff of 8 and lead concept development for clients within the resort, automotive, gaming, healthcare and financial industries. • Created and executed comprehensive branding, broadcast, digital and experiential campaigns for over 20 corporations in the U.S. and abroad. • Produced over 2000 pieces of TV, radio, direct mail and point of sale per month. Why leave a stimulating leadership position in scenic Fresno, CA? One word: Wildfires. The air quality made marathon training impossible and began to bring back the asthma I’d been outrunning since childhood. I literally had to leave for my health.

Ca

Created strategic, sales driving marketing solutions (traditional and digital) for agencies and corporations. Lead new business pitches. Clients/brands: Nintendo, Cisco Systems, PepsiCo, IKEA, AutoNation, Kingsford, regional Ford dealerships (Texas), Henkel (formally Dial), Acosta, Mooyah Burgers, Taco Bueno, Castrol and others.Agencies: The Marketing Arm, USMP, Conill Advertising (Toyota Truck Series), TPN, Inc. (Women’s Sports Foundation ad campaign for White House initiative), Freeman Leonard, RockTenn, Secret Weapon Marketing.AUTHOR: Brandwashed: Why The Shopper Matters More Than What You’re Selling (Author)Brandwashed is a passionate homage to the importance of the shopper within the sales/marketing paradigm.An endeavor that took two years to complete, it has been read and potentially digested by my mother and at least 3743 other people according to my agent’s sales data.Exhale Healthcare Advocates (Founder)Inspired by a former client turned breast cancer survivor, I created nation’s first-ever independent healthcare advocacy designed to keep patients from losing every financially because of a major physical malady. We helped thousands avoid bankruptcy and emotional pain. I left the company in capable hands before the wildly corrupt industry could permanently disembowel my ethos.

Handled all aspects of internet based, social media driven national consumer services company. Responsible for the business structure, advertising and marketing, user experience, client experience and employee education.Realizing an untapped consumer need state, I created Exhale Healthcare Advocates (exhalehealth.com) to help individuals, families and small businesses save thousands on their healthcare.After becoming a consumer healthcare expert, I've lend my expert point of view to The New York Times, U.S. News, Fox Business, Forbes, Yahoo Health, Self, Women's Health, The Huffington Post and a host of television and radio outlets. Described as "The Suze Orman of Healthcare"​ by CBS Radio, I'm passionate about helping consumers save money and get the most from their healthcare.

New York, Ny, Us

Led creative concept generation, planning and execution for clients including Wal-­‐Mart, PepsiCo brands (Gatorade, Quaker Oats, Tropicana, etc.), 7 Eleven, Samsung, Bank of America andHershey’s. Managed team of 70 designers. Revamped creative department structure by evolving internal process and adding several professionals with expertise in idea generation. Spearheaded creative, strategic presentations. Instrumenting in bringing Wal-­‐Mart into TPN's client portfolio. Played key roles in planning Wal-­‐Mart’s creative promotional strategies. Created High School Musical 2 concept for Wal-­‐Mart which garnered four 2008 LIMA awards. Created and led the execution of a groundbreaking 3-studio alliance for Wal-Mart, "Summer's Hottest Picks", which brought Spiderman 3, Shrek the 3rd and Pirates of the Caribbean 3 into Wal-Mart for a multi-week promotional coup.

Jack in the Box approached Sarah to open her agency to reprise her highly successful promotion, "Win Jack's Stuff!" for the restaurant chain. Within 6 months, the agency was executing marketing strategies for Payless Shoes, New Line Cinema and was agency of record for Princess Cruises. It was also hired by TPN Retail to deliver on its concept development needs.A little over a year after opening, Methods & Madness was purchased by Omnicom Holdings Group, and Sarah took over the creative reins of one of Omnicom's top tier marketing agencies, TPN, to serve as Chief Creative Officer.After leaving TPN, Sarah wrote "Brandwashed, Why the Consumer Matters More Than What Your Selling" and continued work as a sought after creative strategist and consultant.

Delivered KIA Motors USA, New Line Cinema and Jack In the Box to agency.Created concepts/strategies, negotiated contracts and led execution of KIA’s two most successful test drivepromotions in company history. • Brokered multi-million dollar, fully integrated marketing and advertising relationships between KIA Motors USA/DreamWorks SKG (Shrek) and KIA/New Line Cinema (The Lord of the Rings) • Kia/Shrek increased sales over 25%; most successful program in Kia’s history. • Kia/LOTR led to over 30% increase in test drives over Kia/Shrek; delivered 12 to 1 ROI • Retained by New Line Cinema to create and execute studio’s digital and retail efforts for The Lord of the Rings: The Two Towers home entertainment release. • Created groundbreaking digital initiative that afforded partners, licensees, and key retailers the opportunity to continuously engage rabid fan based on-line for six months. Won Pro Award and EMMA.• Created “Win Jack’s Stuff” Instant Win Game for Jack in the Box. • Stands as most successful promotion in company’s history.