• Planned, developed and executed yearly integrated marketing calendar to drive revenue and achieve resort occupancy goals • Served as day-to-day contact for PR agency, web development agency and graphic designer• Wrote copy and coordinated design concepts for all marketing materials, print and digital• Lead media site tours; vetted and coordinated influencer collaborations• Published bi-weekly employee newsletter and managed all employee communications• Wrote and designed segmented email campaigns to various markets• Reviewed, negotiated and authorized advertising contracts and donation requests• Pitched press releases and advisories to local and regional news media• Hired and managed Marketing Coordinator and seasonal Marketing Intern, who assisted in execution of marketing duties• Lead website redesign process and participated in organization re-branding

• Assisted in the execution of integrated marketing plan to achieve revenue and resort occupancy goals• Curated social media content, developed social strategy and maintained Facebook, Instagram, Twitter and Pinterest pages• Wrote copy for marketing and sales email campaigns• Managed and organized all PR, marketing and sales-related expenses• Provided and analyzed weekly, monthly and YOY Google Analytics and revenue reports• Facilitated media site visit reservations and tours

• Created and curated social media content for both the firm and clients• Coordinated and organized media relations for clients’ public events• Created social media toolkits for various campaigns: sample posts, graphics and hashtags• Wrote press releases, op-eds, media advisories and blog posts• Designed graphics as needed for firm, clients and campaigns

• Drafted press releases and advisories for clients• Assisted with clients’ public events, press conferences and news briefings• Created and found content for clients' social media pages• Compiled media contact lists• Researched and compiled news clips related to client initiatives

Assisted the Deputy Public Information Officer in the Office of Communications for the Michigan Department of Agriculture & Rural Development.• Maintained the Michigan Agriculture Environmental Assurance Program (MAEAP) Facebook page; increased page following by 40% over 8 months• Wrote and sent out news releases to the general public and program participants• Designed and wrote copy for promotional materials: ads, newsletters and brochures• Updated the program’s website to ensure up to date information

• Assisted with coordination and execution of private event series, Picnic Pops• Designed and created themed decor for the Picnic Pops 4 concert summer series• Updated local calendars with GR Symphony events• Researched approaches to using promotional tools like video promos and Instagram• Provided general office support: file organization, taking inventory, etc.