Sara Honovich Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Teaching marketing courses including Value Delivery Networks and Marketing Strategy. Writing cases for publication and use in the classroom.

New Jersey, United States

Member of Portfolia Funds, investment funds designed for women who want to back entrepreneurial companies for returns and impact. As a Portfolia Funds member, I invest in up to 10 top-performing entrepreneurial companies in one fund for a low minimum commitment. Portfolia offers an engaging and educational experience, with members participating in pitch calls and joining due diligence teams alongside highly experienced lead investors. Portfolia is especially interested in companies led by women and/or with diverse founder teams, and where a national base of sophisticated and connected investors can impact success. Portfolia welcomes all accredited investors -- message me to learn more. www.portfolia.com

Nj

I connect products and brands to bigger opportunities! Partnering with small companies including start-ups as well as mature ones, I create operating and marketing strategies and plans to achieve growth and build profitable businesses.-Business and marketing plan development and execution-Category and competitive research-Financial analysis-Data analysis and insight identification-Product/flavor/variety development and recommendations-Package development-Interface with copackers and other suppliers-Sales strategy recommendations by channel and/or customer segments-Creative and advertising development-Email and social media communication-Website and database managementservices including integrated communications strategy and development, website, email, social media, and traditional media. Category expertise in food and beverage, theater, hospitality, cultural organizations, non-profits.

Camden Nj

Drove business growth by championing the creation of emotional connections and memorable experiences that exceed expectations for customers. Identified compelling insights, developed a strong brand strategy and integrated communications plan, and led a team of marketing and sales professionals to launch successful products, exhibits, programs, events and promotions across channels including tourism, local markets, groups, and members. Created and executed operating and marketing plan, advertising, media including traditional and digital, website, social media strategy and execution, promotions, partnerships, sponsorships, pricing, new business development, consumer insights, membership, group sales and public relations.Introduced market research and analytics to achieve a clear pulse on consumer expectations pre- and post-visit, benchmark success of advertising, new products, and overall guest experience, and identify opportunities for new products, programs and growth. Created and led a segmentation study to further understand potential and develop relevant and compelling messaging and programs to maximize opportunities.Identified and developed successful new exhibits including Dinosaurs of the Deep and Little Blue Penguins to drive attendance and revenue. Created successful promotions and partnerships with foodservice including Aramark, Philly Soft Pretzel Company, and Papa John's. Partnered with key Philadelphia tourism organizations to expand the awareness and visitation and position the aquarium for future growth.

Philadelphia, Pa

Developed and executed marketing strategy, messaging and plans for NewsWorks.org, WHYY's online site for news and dialogue. Included directing social media engagement, media selection, creative development, event management, promotion. Led consumer research and marketing plan development across WHYY, to uncover insights and identify new listeners/viewers/users and ultimately members.

-Strategic Business Planning-Research, Development and Launch of New Products-Team Leadership-Development of National and Local TV, Radio, Print and Outdoor Advertising, and Media Plans-Measurement and Analysis of Effectiveness of Advertising and Media Plans-Budget and P&L development and management-Quantitative and Qualitative Consumer and Marketplace Insight Generation-Data Analysis for Recommendation of Strategies and Plans-Use of Social Media and Technology

-Concept and Product Research and Analysis-Learning about Wellness environment, consumer trends-Development and launch into new category for Campbell's (Meal Kits), including building and selling-in overall business proposition, product, positioning, package, advertising, marketing plan-Competitive Analysis-Management presentations-Team Leadership

Camden, Nj

-Development and launch of V8 Splash, including all marketing-Led operations team to identify and integrate new suppliers, manufacturing locations, packaging materials-Volume and profit management-Advertising and Media Plan Development-Concept and Product Testing-DSD test for alternate channels Sales via Pepsi Bottlers and other distributors-Evaluation of distribution opportunities and sources of trial-Work with Food Service division to launch V8 Splash

-Part of the Campbell's team managing the acquisition of the Pace Sauce company.-Led consumer research to understand brand equity-Led analysis of the category (Mexican Foods & Mexican Sauces) to understand retail and consumer landscape and recommend strategy for leveraging for growth-Led the transition of the advertising and promotion agencies to Campbell's.

-Developed marketing programs for non-grocery trade channels for Campbells' products-Reported to the VP, Sales

-Directly responsible for volume, profit and marketing plans for 'consumer-driven' spirits businesses-Managed relationships for company as licensee and licensor for key brands.

Brand marketing leadership at Nestle Foods, formerly in Purchase NY.Consumer advertising and marketing, product and package development, consumer promotion, recipe development, product innovation, forecasting, sales channel management.Experience leading global brand management and stewardship.-Taster's Choice Coffee-Nestle Toll House Morsels-Nestle Confections

Packaged Soap & Detergent Division, Cincinnati Oh

Bachelor’S Degree, Economics

Activities and Societies: Swim Team (Captain)

Master Of Business Administration (M.B.A.), Marketing & Finance