Sarah Mc Ginn Email & Phone Number

County Kildare, Ireland

Ireland

Creator and host of Life's Too Short. A podcast that examines how living through grief fundamentally changes us as people. Available wherever you listen to your podcasts.Season 2 launching this month.

Ireland

An experienced and award-winning creative strategist with over 10+ years experience in both the media agency industry, as well as the eCommerce start-up industry. I've pivoted to a freelance role specializing in the following:- Brand creative strategy- Brand content strategy- Project management- Social media campaign creation and management- Influencer outreach and campaign management- Video and photography shoots for brand campaigns- Brand, Publisher and Agency consultingCurrent and previous clients:Mediahuis Ireland, Unilever, Suntory, Woodies, Dyson, Repak Recyling, Bord Gáis Energy, Pause.Penny and Failte Ireland.

In 2019 I was promoted to Director of Partnerships, shortly after this the Invention team became a central advertising and marketing hub for the entirety of the GroupM agencies - Mindshare, Wavemaker and Mediacom. My role as Director is central to client and revenue growth across the three agencies.With this change, the focus was on growing out the team and our offering to service each of the agencies. The goal is to work across all clients in the group for their digital and content partnership needs. Responsibilities: - Creative strategy across the breadth of brands within the GroupM network - New media and innovation within partnerships - Large scale sponsorship across TV, radio and digital platforms - Project management across all digital, social and content - Management of third party suppliers and freelancers - Influencer marketing campaigns - Budget and forecasting management - Sales and revenue targeting for individual and group - New business pitches and wins - Team management and growth

County Dublin, Ireland

The Invention team offer communications solutions that support clients’ needs for better, faster, more effective and more impactful content; it helps produce purposeful content for a specific audience, at a specific time, to meet a specific brand need. We create the innovative, out-of-scope media solutions that work.The Invention team has been set up as the hub of the agency’s creative thinking and brings together specialists in ideation and activation to deliver effective partnership solutions for clients. These solutions include branded content, sponsorship, influencer marketing, experiential and social media.As Project team lead my role encompasses a wide range of work, including Project lead across our clients campaigns. Management of third party suppliers and freelancers. Investigating new business opportunities for Invention. Team management, career mentoring and support across all the Invention team. As Partnership lead, I work across the entire client base. Some recent clients have included Domino's, Bord Gais, Tesco, Dyson, Lyons Tea and Dove for Women. I specialise in partnerships, Influencer activations, social media strategy and experiential.

Dublin, County Dublin, Ireland

"Bride On...your laidback guide to getting married."A content series exploring how to take a more relaxed approach to getting married in Ireland. Whilst the series was both informative and educational for its readers, it also approached the subject in a comedic and satirical way. Offering advice for how to handle your future MIL, the importance of learning the word 'NO' and how to have your 'DIY wedding, i.e. Don't Injure Yourself'.The series lasted over three months and featured both online and in print in the 'Life & Style' weekend magazine.

Dublin, County Dublin, Ireland

Freelance PR consultant for Social Media Summit 2017.3 Month PR Strategy to; - Drive tickets sales - Create awareness of event that was in its infancy - Keep media conversation going pre, during and post eventTargeting media in print, online, radio, trade and tech/ social influencers both locally and nationally.Key Work: - Management of entire campaign - PR content creation and drive - Media liaison - Speaker liaison - Influencer liaison - Photocall arrangement - Post media of event

Dublin

Opsh was an innovative e-commerce publisher that lets consumers shop across multiple brands with a single account.Head of Marketing, Digital & Social Media (B2C // B2B)Key Areas: - Building and leading a team for success - Brand Building - Digital Content Mgmt - Social Content Mgmt - Strategic Planning - Creative Direction - Brand Positioning - New Business Development - Campaign, Budget and Project Mgmt - Event Mgmt - Media Liaison Responsible for planning, development and implementation of all of the Opsh marketing strategies, marketing comms, and PR activities - external and internal. Building and managing long-term content and editorial strategies - including third-party brand positioning and advertising. Developing short and long-term plans and budgets for the marketing/digital/social media program and its activities, monitoring progress, assuring adherence and evaluating performance.Managing the marketing, content, digital and social media staff through all strategic activities. Managing creative direction across all inbound marketing tools - social, email and content management platforms. Managing digital content, social, creative and advertising campaigns for third-party clients and retail brands - from planning to promotion.Creating and managing all Influencer activity across the Opsh platform - and with our third party clients.Main marketing channels included, but not exclusive to; Content Management, Social Media, Email Marketing Strategies, Digital Advertising, Partnership Campaigns, Events, Influencer Activity, Content Marketing and New Media.

Dublin

Prowlster Prowlster was acquired by creative media agency Sweatshop.ie and Le Cool Dublin in September 2013.Prowlster is a 'Lifestyle Magazine with a Buy it Now Button' - we are the next stage in social commerce and social content.Prowlster was competitively selected to take part in the LaunchPad programne; Ireland’s first digital accelerator, supporting the next generation of digital entrepreneurs to accelerate good ideas to sound startups - part of the National Digital Research Centre programme. It was awarded an outstanding Marketing Award by the Irish Internet Association and was a Top 10 Finalist in the Irish Times FUSION programme. http://www.theprowlster.com/This Is Me FilmsA creative film collaboration between Kanken backpacks and Prowlster magazine.Bringing you behind-the-scenes with some of the UK and Ireland's most exciting creative individuals.Key areas:Planning // Creative // Production // Promotionhttps://www.youtube.com/user/THISISMESERIES/videos

What Will I Wear Today - Award Winning Website in Ireland, UK and EuropeWe are a gaggle of sisters and friends who like fashion very much. But we’re pretty normal. We dig clothes and styles and trends; however we don’t take the industry too seriously. We’re mainly cash-strapped and always hunting down our next fashion fix. With our tongue firmly held in cheek, What Will I Wear Today champions funny anecdotes, honest observations, down-to-earth analysis and fun-filled banter. Come play with us!Responsibilities included:* Daily upload of new, relevant and interesting content spanning Fashion, Lifestyle, Beauty and Celebrity* Keep up to date with the latest news in the above industries* Social media campaigns and strategies for the growth of the WWIWT Facebook, Twitter and Pinterest pages* Planning and implementing creative photography shoots* Planning, implementing and editing creative videography shoots* Planning and implementing brand partnerships* Investigating and executing media interviews* Liasing with media to ensure regular coverage

Assistant Producer for KFM Political Morning ShowResearcher for BBC BirminghamAssistant Producer for Babylon RadioResearcher for Spin 103.8Fashion Presenter for Kildare TV

Kildare

"Not Only Adults Drink Tea"30 minute documentary exploring the needs and wants of young adults in relation to library and arts services provision. Used in connection with County Council research report.Responsibilities included;*Camera Op*Sound Op*Narration/ Music*Post Production

Diploma, Digital Marketing

Achieved a Diploma in Digital Marketing from the Irish Internet Association Irish Times Training Centre

Start Your Own Business

Completed the Start Your Own Business Course from Dublin City Enterprise Board National College of Ireland This course provides.

2.1, Ba (Hons) Broadcasting And Journalism

Activities and Societies: "CryWolf"​ The Universities on site newspaper which I held the role of Features Editor BBC Birmingham Placement.

Hnd, Media Production, Distinction

Activities and Societies: LCRFM College Radio Spin 103.8 Work Experience "The Moth" Short Film "The Entrepreneur" Short DocumentaryThis.

Diploma, Pr And Communications

This course introduced me into the PR and Communications market. Public Relations Skills obtained: * Strategic Process * Sectors.