Sarah O'Rourke Email & Phone Number

San Jose, Ca, Us

Belmont, Ca, Us

Leading the Education and State/Local vertical marketing efforts. Recently launched the first vertical product for the company in the Education sector.Top Accomplishments: - Led and launched first vertical product for the company, exceeding revenue target goals- Created messaging, GTM programs and sales enablement programs to drive in quarter revenue- Partnered with sales and extended partner team to growth emerging marketIn this role I own positioning & messaging across the Public Sector and sub segments (K12, higher education, state and local government). I partner with enablement and sales to craft targeted sales tools based on market feedback. I lead product launches that extend from launch messaging, craft campaigns in conjunction with demand gen, lead feature adoption strategy and execution.

San Francisco, Ca, Us

Currently leading the product marketing, brand strategy and strategic programs efforts for the Autodesk Education team covering K12 education, post secondary, certification and continuous learning. Key focus for the role is strategy and team lead. Key Responsibilities Include: - Collaborating with product, industry and field marketing teams to define & drive awareness and campaigns to drive affinity to the education and certification- Establishing development opportunities in the education industry and certification market for ongoing and global scale- Leading a team of product marketers to achieve high impact goals

San Francisco, Ca, Us

Leading the product marketing efforts for the Autodesk Consumer Group focused on personal design, 3D printing and thought leadership in maker education. Specifically responsible for driving awareness, acquisition and growth for Tinkercad, Tinkerplay, 123D Circuits, 123D Catch, Meshmixer and entire 123D family of apps. Grew the entry level product from 50,000 to more than 20Million in less than five years.

San Francisco, Ca, Us

Responsible for defining marketing strategy for Autodesk in the Secondary Education (K-12) market globally. Leading team to create and execute global programs inside the classroom, outside the classroom and leverage Autodesk consumer products for learning.- Developed, defined and create gloabl K-12 marketing brand for Autodesk - Led segmentation of Autodesk Consumer products into the K-12 space for students, teachers and organizations- Identified and drove relationships with key K-12 partners to use Autodesk software inside and outside the classroom

San Francisco, Ca, Us

 Responsible for global marketing programs, marketing communications and strategy for Autodesk's Subscription offerings that currently represents more than $800 million in annual revenue for the organization. CEO Award 2008 Employee Excellence Award 2008 Employee Excellence Award 2009 Developed and launched integrated subscription program into a global release of 25 new products in 14 languages to targeted Subscription user base of 1.4 million and increased year over year downloads by 35% with focus on internal, channel, marketing, and field alignment. Led marketing efforts of new Subscription Center web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps. Wrote and created interactive sales playbook, business documentation and brochures that enhanced the sales and channels understanding of Subscription and support to help sell more effectively. Represented subscription and support on Global Launch leadership team in support of annual global product rollout with key focus on targeted industries and geo-specific awareness. Produced sales kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. Leveraged strengths in cost-effective marketing management and vendor negotiations. Drive content, framework of online renewal system and presence of support and services on Autodesk eStore that generate more than $2.5 million in added revenue. Continually asked to lead new projects or programs to market based on proven track record of producing results and driving alignment through influence across matrix organization.

Waterloo, On, Ca

 Generated campaign response-rates of between 6% and 14% (up to 4 times the industry average) for direct mail, direct email and appointment setting to targeted developed lists. Created yearly direct marketing plan for targeted solutions and product programs specifically targeted at Financial Services, Media and Government market segments. Develop and execute global lead generation campaigns via direct email, webcasts, local regional events, tradeshows, direct mail and list building.

 Advanced through a series of responsibilities from establishing global customer reference program andtransitioning to direct marketing role. Created concept and copy for customer success stories, direct mail campaigns and sales collateral.Selected Accomplishments: Managed international public relations agency designated to customer marketing and global virtual team responsible for generating and promoting customers in the press and sales side reference accounts to generate revenue. Developed annual customer and lead generation operating plans to extend marketing messages across all segments and product lines. Collaborated with other departments including web communications, sales communications, marketing communications, research and development to define customer program benefits and requirements, tools and online applications.

Detroit, Mi, Us

 Responsible for general sports feature and follow-up stories for local professional and college athletic teams while maintaining daily deadlines Responsible for copy editing stories, adding headlines and page design for three daily deadlines  Edited and designed pages for two sports focused books

Ba, Journalism

Aa, Business

Education record