As an experienced copywriter, I put words together to persuade, engage and even inspire customers, staff, shareholders, investors, suppliers and the general public for organisations of all sizes. I also run workshops that can help you make writing your superpower, or develop your brand message and tone of voice. With a background in marketing, I always start with the audience's needs and behaviours as well as the commercial objectives for every piece of content, campaign or message. Over the past 12 or so years, I've helped amazing brands tell their stories – including Macquarie Bank, Australia Post, UNSW and AGSM, AGL, Frasers Property, Lendlease, Scentre Group, ORIX, Korn Ferry and many others. I also manage the Australian office for Writers, a global group of copywriters dedicated to getting your message across clearly and effectively. Please contact me for some examples of our work, or pop over to http://www.writerscopywriting.com/work/ for more info on what we do, and who we do it for.