Sarah Packer Email & Phone Number

London, England, Gb

London, England, United Kingdom

Responsibility for the marketing of new build care homes that join the Barchester family. From building site, to marketing suite, responsibilities include: signage, media, content, collateral, reporting and events. Working towards a shared goal of driving enquiries and conversions, whilst upholding brand standards and ensuring the customer journey is smooth.

London, United Kingdom

Full responsibility of the Marketing and Communications function for the No1 Lounges collection of pay-to-use lounges. Comprising of three unique brands across 15 sites located within the UK and Australia, this role had a key focus of raising brand awareness in a market which required product education. Driving direct bookings and revenue is at the forefront of the marketing and commercial strategy, as is learning about guests needs. - Brand guardian - Full end to end brand campaign management- Management of tactical consumer promotions to drive direct business- Managed external agencies e.g. print and data- Copywriting online and offline media- Worked with the UK's leading airports to drive partnership marketing opportunities- Secured closed-user-group tactical promotions- Focused on deploying revenue driving campaigns, which amplify brand personlity

London, United Kingdom

Management of the ongoing corporate brand umbrella campaign intended to boost awareness across the EMEA region, with particular focus on the key growth markets: the Middle East, Turkey and Germany. Responsibility for the development team marketing items and trade show graphics, plus the execution of tactical partner promotions. With over 400 franchisees within the EMEA portfolio, the aim is to provide a service, whilst raising the market awareness and consideration of the family of brands.- Brand guardian - Full end to end brand campaign management- Creation and roll-out of advertising campaigns in multiple countries throughout the EMEA region - including the Middle East, Turkey and Germany- Production of development collateral/tools to enable the brands to be pitched effectively to the investor community- Management of consumer partner promotions to drive brand awareness- Media selection- PR support- Production of marketing materials and tools required for investment conferences in multiple locations - graphics, collateral and messaging

Development and co-ordination of European regions (on and off line) promotions and packages - covering a portfolio of 24 Hotels. Main focus to drive room and food and beverage revenue. - creation of online promotions and packages - full copywriting - production of all corportate level collateral - in room, public areas etc- full production of a quarterly region wide leisure wide campaign- handling of design agencies and printing houses - full briefing, proofing, quote sourcing.- development of partner relationships- Internal communications briefs to hotel level teams - GMs and DOS- develop POS material for F&B promotions

Managing the subscriptions marketing for five top monthly business titles. This role involved creating and maintaining marketing plans, ownership of five all promotional budgets, plus control to make changes to planned activity depending upon results. A vast amount of copywriting (email blasts, DM) and the management of a 'free to paid' campaign were also a part of this role

Managing a design agency to produce a monthly mail order catalogue – from choosing product to briefing and proofing artwork and implementing creative design relevant to reader’s needs. Fully proofing all magazines for national press, sourcing new third party product from partners, and creating ad hoc mailers. Off the page adverts were also commonplace and I ensured a constant analysis on results.- production of a monthly DVD catalogue to a members club - tailoring product to the readers- Implemented a recruitment campaign which drove the club's members by 4000- copywriting, proofing and management of design agencies