Aventura is a Brand & E-commerce Accelerator that drives growth for both category leaders and niche international DTC brands in the China consumer market. With decade-long brand building experience, we offer brand owners a holistic one-stop-shop growth solution that includes Brand Management, Channel Management, E-commerce Operations (TP), Logistics, Marketing & Branding and Consumer Intelligence & Analytics services. We work with brands in diverse categories including Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home.Aventura is based in Shanghai with a team of over 80 full-time staff. It also has satellite offices in Hong Kong and Stockholm.• Currently spearheading the launch and operations of the government funded Swiss Pavilion on JD worldwide, incubating 18 Swiss brands newly launching in the China market• Producing China market entry strategies including market analysis, 3-year sales strategies, and platform strategies for multinational businesses• Working with the internal pitch team to generate pitch proposal for international retainer accounts in a variety of lifestyle industries including fashion, personal care, cosmetics, and F&B

Founded in Taipei in 2001, Space is a boutique wellness brand focused on integrating entertainment, technology and fitness to create a modern one-of-a-kind wellness experience both online and offline for instructors and clients alike. As Space’s Partnership Manager, my role allowed me to work in tandem with our internal executive team to pitch and manage multinational brands with high brand compatibility to add to our wellness eco-system.• Identified, pitched and secured long-term strategic partners including a 2-year partnership agreement with Mercedes-Benz, 1-year partnership agreement with lululemon, and quarterly partnership projects with American oats brand Wholly Moly• Managed and corresponded with strategic partners to develop SMART collaboration objectives and yearly strategies/reviews to amplify qualitative and quantitative partnership value • Conceptualized, planned and executed 2 new recurring IP events, coordinating collaboration with up to 5 brands simultaneously and reaching an offline/online audience of 123 million impressions• Led the launches of the first Space studio in Hangzhou, and 2 modality classes, Roots Yoga and DTS60, in Beijing, Hangzhou and Shanghai by formulating and coordinating marketing and execution plans with internal social, studio, marketing and education departments as well as external sponsorship partners

Ogilvy & Mather is one of the most influential integrated creative networks in the world, assisting multinational brands in their pursuit to optimize consumer facing experiences, design and communications that shape their brand. My role presented the opportunity to work on the automobile team primarily with Mercedes-Benz on their sponsorship retainer account, while also supporting projects and campaigns for various other automobile entities.• Developed yearly sponsorship strategies to optimize leads and brand exposure based on Mercedes-Benz’s annual marketing and product launch calendar• Worked cohesively with Mercedes-Benz to identify and evaluate third-party projects, events and celebrities by leveraging primary and secondary data sources to ensure campaign effectiveness and brand compatibility• Corresponded with third-party brands such as IMG, Live Nation, and Victoria's Secret, etc., to negotiate win-win collaboration terms • Illustrated creative offline activations, communications strategies and campaign key messages to effectively reach target audiences during sponsored project campaigns including the Beijing International Fashion Week, Russell James: Backstage Secrets photo exhibition, Yabuli Entrepreneurs Forum, etc.• Collaborated with a team of Ogilvy's internal executives to plan and pitch three respective Mercedes-Benz retainer accounts in digital marketing, brand consulting, and sponsorship - successfully securing all three clients

As my specialization and interest lay in marketing, I was given the opportunity to assist student learning in COMM 465, an introductory marketing course. My responsibilities were as follows:Provided assistance by compiling insights on student performance to identify areas of improvement and enhance the student learning experienceActively maintained attention to detail and utilized available resources to mark assignments and examinations for 98 students in a timely fashion

A non-profit community bike shop located in the University of British Columbia, the Bike Kitchen prides itself in providing a safe space for the campus community to gather, repair, converse, and educate themselves about bicycles. As the marketing coordinator, my main responsibilities were as follows:Spearheaded the branding of the Bike Kitchen by preparing a marketing plan and report recommending specific data driven strategies and tactics such as encouraging education about cycling through interaction on social media, live demonstrations, and information sessionsDesigned and implemented association tests and surveys to over 120 participants to test brand strength, resonance, and trends to identify the scope and focus of the marketing plan

As a start up still in its nascent stages of growth, Memorieslab Ltd. is a company that strives to revive more traditional forms of photograph processing with a modern and minimalist touch. This unique opportunity gave me a taste of what working in a startup environment was like, as well as the fluid roles each member of the team plays. My main roles as the marketing intern included the following:Produce market research reports for 12 potential consumer segments to determine the most plausible target markets, enabling the marketing team to plan future entry strategiesAssist in drafting the company's series A financing pitch by presenting implementation and feasibility suggestions based on market researchCompose content for various marketing materials, including the company brochure, website and email templates to ensure clear communication with clients and consumers

Analysed potential clients and identified crucial information to develop a suitable strategy to target specific clients, resulting in at least two corporate contracts within 3 weeksCommunicated to potential clients through cold calling and emailing to inform them of upcoming events and promotions in the hotel, and to persuade them to entertain the possibility of staying with the hotelPrepared and negotiated proposals for potential clients outlining confidential terms such as their corporate rates, minimum stays and blackout dates

Prepared and conducted daily English lessons for employees with weaker language skills, allowing them to communicate more easily to international clientsPresented new training proposals to the Director of Human Resources, as the hotel was going through a rebranding process.

Proofread drafts of various prospectuses and sped up the process of completing the final drafts of documents.Researched various stocks to determine where their primary and secondary markets were listed

Represented Singapore as the first skater to compete at an official International Skating Union competition after skating for 11 years and winning three national championshipsLearned to always be self critical and to work with others as well as to take constructive criticism in order to improve upon oneself