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I am an experienced leader in the digital media industry, with a track record of launching and growing successful businesses. Currently, as the Head of Creator Partnerships at Patreon, I lead a team responsible for acquiring and launching new creators on our platform, the best place for creators to build memberships by providing exclusive access to their work and a deeper connection with their communities.In addition to my work at Patreon, I am also a co-founder and strategic advisor to Frolic Media, a content destination celebrating all things Romance and pop culture.My previous roles include serving as the Head of Awestruck, a millennial-mom focused network and lifestyle brand launched in 2015 at AwesomenessTV. During my time there, I created and launched the division, identified talent to sign to the multi-channel network, and collaborated on programming for various platforms such as YouTube, Facebook, and Go90. Under my leadership, the MCN reached over 60 million views per month with a combination of celebrity and digital native talent.Before that, I co-founded Big Frame, the first digital-only talent management firm. At Big Frame, I established the company as an industry-leading media company and talent management firm with 300 talent signed, who have a combined 70+ million YouTube subscribers and a total social media reach of 200+ million followers. Dubbed “CAA for the digital set,” Big Frame was acquired by AwesomenessTV in April 2014.Outside of my professional work, I am the Community Outreach co-lead for Moms Demand Action, Santa Barbara, a grassroots movement of Americans fighting for public safety measures that can protect people from gun violence. We pass stronger gun laws and work to close the loopholes that jeopardize the safety of our families. I am also a prolific speaker and have given talks at prestigious events such as Harvard Business School, CES, Hot Pod and BAFTA.
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Co-FounderFrolic MediaSanta Barbara, Ca, Us -
Svp, Creator TeamOrca Jun 2024 - PresentLos Angeles, California, Us -
Co-FounderFrolic Media Jan 2018 - PresentLos Angeles , Ca, UsFrolic media is the fastest growing entertainment brand focused on telling female-forward stories in film, tv and audio. Since launch in 2018, we have grown an active digital community, podcast network and have several film and tv projects set up. As co-founder I am responsible for managing our day to day business, running P&L, overall strategy, growth and talent relations. -
Director, Creator TeamPatreon Aug 2023 - Mar 2024San Francisco, California, Us -
Head Of Creator PartnershipsPatreon Sep 2022 - Jul 2023San Francisco, California, UsLeading our Creator Partnerships team. Our mission is to acquire and launch new creators on the platform -
Senior Manager, Creator PartnershipsPatreon Nov 2021 - Sep 2022San Francisco, California, Us -
Head Of AwestruckAwesomenesstv Apr 2015 - Apr 2017Los Angeles, California, UsAfter being acquired by AwesomenesTV in 2014, I launched a new start up division within the company dedicated to making entertaining content for millennial moms. In this role I launched and grew a YouTube channel with over 1 million subscribers, had a vertical MCN with 70 million monthly views and created over 60 hours of programming for Go90 including one of the top rated scripted shows, Confess. I also worked closely with the sales team to bring in millions of dollars of brand sponsorships. -
Co-Founder//Chief Creative OfficerBig Frame May 2010 - Apr 2015Los Angeles, Ca, UsBig Frame is a leading media company in the YouTube entertainment space. We’re building sustainable media brands around YouTube’s most influential channels, and connecting advertisers with their highly engaged audiences. Acquired by AwesomenessTV in 2014. -
ProducerDefranco, Inc. Dec 2009 - May 2010Producing weekly video game and movie review channel Like Totally Awesome, manage PR, brand relations and marketing for all Philip DeFranco channels.
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Associate Producer, Collective JournalismCurrent Tv Sep 2008 - Nov 2008San Francisco, Ca, Usworking with citizen journalists from around the world to produce collective works about both breaking news and stories that are important to a young adult audience. -
Outreach AssociateCurrent Tv Jul 2007 - Sep 2008San Francisco, Ca, Ushybrid of marketing, production development and film festival sponsorship coordination. -
Production CoordinatorWorld Of Wonder 2006 - 2007Us
Sarah Penna Skills
Sarah Penna Education Details
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Pitzer CollegeWorld Literature -
Pitzer CollegeLiterature
Frequently Asked Questions about Sarah Penna
What company does Sarah Penna work for?
Sarah Penna works for Frolic Media
What is Sarah Penna's role at the current company?
Sarah Penna's current role is Co-Founder.
What is Sarah Penna's email address?
Sarah Penna's email address is se****@****ail.com
What is Sarah Penna's direct phone number?
Sarah Penna's direct phone number is +131060*****
What schools did Sarah Penna attend?
Sarah Penna attended Pitzer College, Pitzer College.
What skills is Sarah Penna known for?
Sarah Penna has skills like New Media, Video, Video Production, Entertainment, Social Media, Documentaries, Film, Digital Media, Advertising, Marketing, Editing, Producing.
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