Working with clients across the wine, lifestyle and beauty industries, my services include:- Strategic content planning- eDM campaign planning and execution- Editorial skills- Copywriting- Project and workflow management - Website auditing.

A promotion from my previous role, I created and led the DTC Content Team. In this role, I was responsible for the development of content strategy and execution across the TWE Direct to Consumer channel, assisting in the delivery of significant channel growth in FY21. This role required building a team of copywriters and designers to streamline content output for the channel, along with managing a budget for freelance and agency assistance when required.

This role married creativity with commercial, using my content creation skills to build and execute eDM campaigns, automated lifecycle marketing and onboarding campaigns. This includes:• eDM creation, including graphic design, copywriting and email build in Salesforce Marketing Cloud.• Analysis of eDM performance and reporting of results again budget.• Segmenting eDM content based on data analysis.• Website content management and strategy.• Briefing internal and external… Show more This role married creativity with commercial, using my content creation skills to build and execute eDM campaigns, automated lifecycle marketing and onboarding campaigns. This includes:• eDM creation, including graphic design, copywriting and email build in Salesforce Marketing Cloud.• Analysis of eDM performance and reporting of results again budget.• Segmenting eDM content based on data analysis.• Website content management and strategy.• Briefing internal and external stakeholders on campaign requirements.• Design and copy briefing across print, digital and video campaigns.• Implementing, and reporting on, an eDM test and learn program.• Lifecycle strategy management and implementation.• Contributing to and implementing member acquisition strategy. Show less

To better understand the commercial realities of the wine industry, I represented McWilliam’s Wines across on-premise accounts in Melbourne, including existing customers and new acquisitions. The role required:• Account management of a large base of existing customers.• Acquisition of new business, particularly in conjunction with the Citibank Dining Program.• In-depth knowledge of the McWilliam’s Wines portfolio.• Highly developed organisational skills.• Ability to… Show more To better understand the commercial realities of the wine industry, I represented McWilliam’s Wines across on-premise accounts in Melbourne, including existing customers and new acquisitions. The role required:• Account management of a large base of existing customers.• Acquisition of new business, particularly in conjunction with the Citibank Dining Program.• In-depth knowledge of the McWilliam’s Wines portfolio.• Highly developed organisational skills.• Ability to multi-task and handle competing priorities.• Wine appreciation and sales training for customers.• Strong understanding and interpretation of sales data.• Hosting of wine dinners at customer venues. Show less

- Managing and executing a series of startup contest throughout Europe - Planning and strategy for future startup contest destinations outside of Europe- Press relations across various specialised industries (wine, food, tourism, technology and business) and in many European markets- Sponsorship and key stakeholder management relating to startup contests- Copywriting and editing of all English marketing materials, including dynamic website content- Assisting in… Show more - Managing and executing a series of startup contest throughout Europe - Planning and strategy for future startup contest destinations outside of Europe- Press relations across various specialised industries (wine, food, tourism, technology and business) and in many European markets- Sponsorship and key stakeholder management relating to startup contests- Copywriting and editing of all English marketing materials, including dynamic website content- Assisting in 33entrepreneurs social media management, along with content editing- Assisting in coaching startups with the 33entrepreneurs team during various StartUp Weekend events, along with in-house coaching weeks. Show less

My role as Senior Online Coordinator for VECCI Sustainability included a range of responsibilities, including:-Copywriting for a vast range of audiences through both online and offline publications to effectively communicate complex sustainability issues for small business.- Management of both government and non-government stakeholders to reach agreement on communication materials for a number of campaigns.- Assisting in the project management of major communications campaigns… Show more My role as Senior Online Coordinator for VECCI Sustainability included a range of responsibilities, including:-Copywriting for a vast range of audiences through both online and offline publications to effectively communicate complex sustainability issues for small business.- Management of both government and non-government stakeholders to reach agreement on communication materials for a number of campaigns.- Assisting in the project management of major communications campaigns, such as Carbon Compass and What Can I Do Right Now.- Developed copy for multiple website re-developments, working alongside the web development team to maximise user experience.- Development and implementation of the departmental communications and marketing strategy, and the integration of a social media strategy.- Social media content creation and scheduling, along with weekly analysis and recommendations. Show less

- Assisted in developing and implementing the communications strategy for various wine industry clients- Responsible for the strategic planning, policy, education and implementation of social media communications for the company, along with several clients- Online content management for client websites, requiring knowledge of various CMS.- Development and distribution of e-newsletters across multiple client brands- Press relations with key industry media, including development… Show more - Assisted in developing and implementing the communications strategy for various wine industry clients- Responsible for the strategic planning, policy, education and implementation of social media communications for the company, along with several clients- Online content management for client websites, requiring knowledge of various CMS.- Development and distribution of e-newsletters across multiple client brands- Press relations with key industry media, including development and distribution of communication materials - Event management experience, including managing budgets, product send outs, guest list maintenance and sponsorship relations. Show less