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Sarah Wilde Plahn is listed as Marketing Strategy | Audience Engagement | Content Creation | MBA, Marketing Campaigns, Brand Development, CRM at Wilde Strategy, based in Chicago, Illinois, United States. AeroLeads shows phone signal with area code 312 and a matched LinkedIn profile for Sarah Wilde Plahn.
Sarah Wilde Plahn previously worked as Marketing Strategy Consultant at Wilde Strategy and Chief Marketing Officer at Instadium. Sarah Wilde Plahn holds M.B.A., General Management from The University Of Chicago Booth School Of Business.
Experienced marketing strategy lead with over 15 years of experience in driving corporate marketing initiatives for B2C and B2B markets for the sports, entertainment, media and education technology (ed-tech) industries. Most recent work includes consulting with VC-backed startups and PE mid-caps to achieve growth and scale by building teams, business models, and partnerships that leverage both digital and traditional expertise. Background includes CMO and CEO roles at InStadium, a private-equity backed live sports network, where I increased revenue and market share through new go-to-market strategies and media offerings. Executive positions held at Cappex.com, a high-growth ed-tech firm, and Chicago Sun-Times Media, where I drove multimillion-dollar revenue growth and customer acquisition through digital marketing campaigns and emerging marketing technologies. Additional media and sports / entertainment and agency experience at Yahoo, DDB and Tunes.com (RollingStone.com). MBA graduate from the University of Chicago, with a BS in Advertising from the University of Colorado. Go Buffs!
Listed skills include Digital Marketing, Marketing Strategy, Strategy, New Business Development, and 19 others.
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Marketing strategy consulting plus on-demand, fractional CMO services for VC-backed startups and PE mid-caps. Manage performance and social media marketing channels (e.g. affiliate, Youtube, TikTok, Instagram).
Chicago, Illinois, Us
InStadium: a private-equity backed lower middle market business based in Chicago, with staff in New York and Los Angeles. At the time was the largest live sports network in the U.S., connecting brands with live sports audiences (>20 million monthly fans attended live sports events within the InStadium live sports network of more than 425 professional and collegiate teams in nine leagues (MiLB, MLB, NBA, NFL, NHL, AHL, MLS, NCAA football and basketball)). InStadium offered broad reach and unparalleled audience engagement via screens in hundreds of stadiums during 14,000+ games per year in more than 130 DMAs. Media included stadium screens, onsite activations, influencer, mobile & social marketing programs to reach desirable live sports audiences when at their most receptive to brand engagement. As CMO, I overhauled the corporate marketing strategy including initiating new brand development and positioning efforts that revitalized the company brand and increased corporate contacts. Expanded role to CEO in Q3 2017.
Washington, District Of Columbia, Us
Develop and oversee execution of overarching marketing vision and strategy to facilitate growth and sales of ed-tech venture, and increase user acquisition and engagement through digital marketing efforts.
Chicago, Illinois, Us
Defined and led execution of digital audience development and digital marketing strategy to drive customer/audience demand and acquisition, engagement and loyalty, to support digital media network of over 45 multiplatform brands and a growing digital product portfolio. Managed analytics and insight team, directed the creation and execution of major network re-branding, and digital audience reporting, including server-side analytics redeployment, mobile and email analytics audience strategy, customer acquisition and retention strategy, email deployments, and mobile audience growth strategy.
Sunnyvale, Ca, Us
Strategic account direction for the emerging solutions team included marketing strategy and sales of specialized emerging technology products (mobile, video, social media) to garner incremental budget from existing advertiser clients. Maximized distribution, sales, customer acquisition, and brand awareness impact for Fortune 500 advertisers.Strategic channel sales and digital marketing partner management, providing executive level consulting to media organizations to maximize digital product adoption and grow local market revenue. Collaborate with senior levels at media organizations to develop digital sales and marketing strategy and reconfigure sales teams, through consultation on the retooling of their compensation and incentive plans, organizational structure, sales process, sales funnel management, market competitiveness, effective CRM usage, product pricing and sales packages.
Proprietary performance marketing technology catered to e-commerce businesses. Responsible for sales revenue of Internet marketing tools and consulting services to senior executives of Fortune 1000 and Internet Retailer 100 accounts. LinkShare was acquired in 2005, becoming a wholly owned U.S. division of Rakuten, Inc.
New York, Ny, Us
Leveraged proprietary in-house research to launch a new sponsorship marketing product line that connected advertisers with innovative, data-driven sports and entertainment (live music, theater) activation programming. Managed program planning, sales and operations for secured client partnerships to maintain customer satisfaction and grow overall sponsorship revenue.
Marketing strategy, content acquisition for the first digital-only record label coupled with an online music destination. Artists included Public Enemy, Gas Giants (aka Gin Blossoms), and Ice T. Atomic Pop closed in 2000.
Content acquisition and record label partnerships to secure assets and promotions for the web destinations of leading music publications including Rolling Stone, The Source, and Downbeat Jazz. Tunes.com was acquired by EMusic in 1999.
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Sarah Wilde Plahn works for Wilde Strategy.
Sarah Wilde Plahn is listed as Marketing Strategy | Audience Engagement | Content Creation | MBA, Marketing Campaigns, Brand Development, CRM at Wilde Strategy.
AeroLeads has found 2 phone signal(s) with area code 312 for Sarah Wilde Plahn at Wilde Strategy.
Sarah Wilde Plahn is based in Chicago, Illinois, United States while working with Wilde Strategy.
Sarah Wilde Plahn has worked for Wilde Strategy, Instadium, Cappex.Com, Chicago Sun-Times, and Yahoo!.
You can use AeroLeads to view verified contact signals for Sarah Wilde Plahn at Wilde Strategy, including work email, phone, and LinkedIn data when available.
Sarah Wilde Plahn holds M.B.A., General Management from The University Of Chicago Booth School Of Business.
Sarah Wilde Plahn is listed with skills including Digital Marketing, Marketing Strategy, Strategy, New Business Development, Business Strategy, Digital Media, Analytics, and Product Management.
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