Serving Accor’s Premium Midscale & Economy brands and business through strategic communications and PR, and supporting their sustainable transformation.

Responsible for strategic transversal communications to support the commercial goals of Accor’s Premium, Midscale & Economy (PME) division.

Responsible for brand and corporate communications across the region, driving brand strategy, culture and creativity through considered strategic MarComms. Areas of focus include brand strategy, external communications, corporate communications, senior counsel, executive profiling, speech-writing, stakeholder engagement, reputation management, employer branding, CSR, culture, strategic content and media strategy.Driving strategic corporate and brand marketing communications… Show more Responsible for brand and corporate communications across the region, driving brand strategy, culture and creativity through considered strategic MarComms. Areas of focus include brand strategy, external communications, corporate communications, senior counsel, executive profiling, speech-writing, stakeholder engagement, reputation management, employer branding, CSR, culture, strategic content and media strategy.Driving strategic corporate and brand marketing communications across all segments of the business - economy, midscale, premium and luxury - and the wider corporate identity and business needs.- -Accor is a manager, operator, franchise partner, service provider, brand owner and experience creator. We are a business committed to people; our guests, partners and talents; and the environment and local communities which we are part of. Show less

Director of Communications for Accor in UKI, Benelux and Nordics, responsible for COO and executive profiling, internal communications, corporate comms and brand PR.

Consulting for Accor on brand and project communication topics in the UK.

Consumer, brand and corporate communications expert, part of the senior team responsible for developing and directing creative and strategic campaigns for new and existing clients. Delivering a creative and intelligent approach to answer the needs of businesses and brands. Creative brand strategy, integrated multi-platform communications, partnership development, cause marketing, audience engagement, telling a story: I am excited and inspired to be a creative marketeer, communicator and… Show more Consumer, brand and corporate communications expert, part of the senior team responsible for developing and directing creative and strategic campaigns for new and existing clients. Delivering a creative and intelligent approach to answer the needs of businesses and brands. Creative brand strategy, integrated multi-platform communications, partnership development, cause marketing, audience engagement, telling a story: I am excited and inspired to be a creative marketeer, communicator and brand strategist. Executive summary• UK and international brand and corporate communications strategies, from concept to conclusion• PR, content marketing, brand advocacy, digital strategy, brand partnerships, reputation and crisis management, business consultancy, experiential communications and influencer engagement• Delivering integrated, multi-platform communications strategies through traditional and digital media channels• Devising socially aware and enterprising brand initiatives• Bringing emotional intelligence to brand comms• Creative self-starterDeveloping and managing large budget portfolios• Client and brand experience includes: Accor Hotels, including ibis, Mercure, Novotel, MGallery, Pullman and Sofitel; Levy Restaurants; Compass Group; Aparthotel Adagio; Hasbro; Galvin Restaurants; M Restaurants; Unibond; Pritt Stick; Sellotape; Radisson Edwardian; The May Fair Hotel; Hilton Hotels; Clarion Events; Fremantle Media; Swan Vesta; Marriott Hotels; Chengdu Tourism; Liverpool ONE Show less

Accor is the world's leading hotel operator and market leader in Europe, with more than 3,500 hotels in 92 countries and a broad portfolio of brands: Sofitel, MGallery, Pullman Novotel, Mercure, ibis, ibis Styles and ibis budget.Corporate, trade, CSR and brand communication strategy for the global hotel group. With a focus on the UK business - some 185 hotels, seven brands and 5000 employees - in addition to strategic corporate and brand support of the global agenda – 3,500 hotels… Show more Accor is the world's leading hotel operator and market leader in Europe, with more than 3,500 hotels in 92 countries and a broad portfolio of brands: Sofitel, MGallery, Pullman Novotel, Mercure, ibis, ibis Styles and ibis budget.Corporate, trade, CSR and brand communication strategy for the global hotel group. With a focus on the UK business - some 185 hotels, seven brands and 5000 employees - in addition to strategic corporate and brand support of the global agenda – 3,500 hotels across 92 countries. The senior-management role delivered strategic counsel to the UK MD and senior directors, creative campaign and brand development, intelligent HR and CSR messaging, crisis communications, agency management, media relations and influencer engagement.Highlights include:− Led the UK PR strategy, reporting to the UK marketing director and UK MD− Corporate: profiling of UK senior team, UK delivery of global news and profiling of CEO, COO and CMO− Brand: UK strategy for global relaunch of ibis and the budget hotel brand family− Brand: launch of Pullman in the UK, a new upscale brand for the UK market− Brand: publicity and reinforced positioning of the growing upscale MGallery brand in the UK and globally− Brand: family- and MICE-focused UK strategy for Novotel hotels− Brand: reinforced F&B and Glocal positioning for the UK Mercure hotel network− Development: hotel launches across the entire brand portfolio− International: press and strategic support of the international portfolio and global business− CSR: UK launch of Planet 21, the group’s global sustainability programme, and the development of a UK-specific strategy including charity partnerships and the development of new initiatives− HR: launch of the group’s first UK training academy three employee development schemes - into work scheme with the Springboard charity, apprenticeship programme and university placement programmeI left Accor to go back agency side and Accor came with me as a client. Show less

Set up by communications consultant Sarah Priddis, Novel Communications offers an original way of telling your story. Novel Communications is a creative and novel communications company that tells the story of brands, people and companies in lifestyle, arts, culture, fashion and travel. Sarah Priddis specialises in delivering results, creativity, strategy and passion, telling the story of her clients to the right people in the right way.- Communications strategy and implementation… Show more Set up by communications consultant Sarah Priddis, Novel Communications offers an original way of telling your story. Novel Communications is a creative and novel communications company that tells the story of brands, people and companies in lifestyle, arts, culture, fashion and travel. Sarah Priddis specialises in delivering results, creativity, strategy and passion, telling the story of her clients to the right people in the right way.- Communications strategy and implementation across Lifestyle, Arts, Culture, Fashion and Travel- Media Relations- Creative strategy - Events, launches and parties- Influencer engagement- Brand Partnerships- Brand Advocacy- Social Media & Integrated Campaigns - Micro PR offer – a bite size PR solutionClient sectors include:- Restaurants & Bars- Hotels & Hospitality- Fashion- Lifestyle- ArtsPublished articles:Worried about hotel PR? https://hotelinsight.wordpress.com/?s=Novel+communications&submit=Search15 steps to successfully launch your hotel https://hotelinsight.wordpress.com/2011/07/26/15-steps-to-successfully-launch-your-hotel/ Show less

Brand experience included:The May Fair HotelRadisson Edwardian HotelsMarriott London County Hall HotelHilton HotelsHasbro ToysTransformersMy Little PonyCompass GroupTom's Terrace @ Somerset HouseVertigo 42Selfridges (Trafford Centre)Liverpool ONEFremantle MediaLaura McCreeNigel MarvenPanda WeekChengdu TourismRepublic TechnologiesSwan HenkelSellotape PrittUnibondIAWS - Delice de France and Cuisine… Show more Brand experience included:The May Fair HotelRadisson Edwardian HotelsMarriott London County Hall HotelHilton HotelsHasbro ToysTransformersMy Little PonyCompass GroupTom's Terrace @ Somerset HouseVertigo 42Selfridges (Trafford Centre)Liverpool ONEFremantle MediaLaura McCreeNigel MarvenPanda WeekChengdu TourismRepublic TechnologiesSwan HenkelSellotape PrittUnibondIAWS - Delice de France and Cuisine de FranceHouse & Garden Spirit of Christmas Fair Clarion Events Show less

Brand experience included:Blenheim PalaceGreggs the BakersThe Royal College of OrganistsGlobal Snow ShowsLinford Group