- Generate strategy for and implementation of dozens of new lifecycle emails from scratch, including cart abandonment, lead activation, customer onboarding, winback, and renewals. - Point person for renewal marketing strategy, leading to record Q4 renewal rates for Bi-Annual customers- Create and maintain dashboards for tracking and sharing insights on the company's key business and marketing metrics- Quality control for the company's database in Hubspot, including managing customer data properties, list creation & segmentation, and managing duplicate profiles

- Draw insights on consumer moving trends in the U.S. that resulted in more than 150 media placements for Updater (examples linked below).- Utilize Looker to pull data, create reports, and perform analyses

* Run audience segmentation, A/B tests and automate email workflows; analyze results and share action items with team* Flawlessly build and execute email campaigns utilizing BeePro, Intercom, and Iterable* Take ownership of KPIs and communicate results and recommendations to team* Collaborate across departments to develop engaging email content

* Implemented Evereden's email marketing program, including lifecycle campaigns and regular blast campaigns* Launched revenue-driving automated workflows in Klaviyo, including cart abandonment, browse abandonment, and post-purchase messaging* Implemented weekly and monthly reporting structure on email marketing, database, and retention metrics* Successfully set up dedicated sending domain with no deliverability issues* Helped educate the team on email marketing best practices and benchmarks * Drove record revenue via targeted Black Friday/Cyber Monday campaigns* Upon transition out of my role, trained in a new entry level email marketer and set the team up for success and self sufficiency

* Created strategy to retain SeatGeek's customers, using methods such as Email, Push, SMS, referral program, sweepstakes, and more to keep users coming back to our product * Designed holistic user flows & multi-touch experiences to keep users continuously engaged with SeatGeek* Created strategy for engaging users with SeatGeek’s ticket offerings via email and other mediums, including growing push notifications channel to drive tens of thousands of dollars in ticket sales from scratch* Grew SeatGeek's concert ticket sales attributed to email by 148% from 2017 to 2019* Oversaw day-to-day decisions about message copy, design, audience segmentation, personalization & targeting * Defined KPIs, generate models & forecasts, set goals, and oversaw measurement & reporting for large activation and retention projects * Co-led the Women's Employee Resource Group (ERG) at SeatGeek, which organized educational and social events to help retain women

* Analyzed user behavior and audience demographic data from a variety of data sources including web analytics, email, sales, advertising and more, to drive insights for ALM's 30+ award-winning publications in the Legal, Insurance, Finance, and Consulting sectors* Provided daily, weekly, monthly and ad hoc reporting in order to help editors, publishers, sales teams, and other stakeholders to make informed strategic and tactical decisions* Worked closely with members of other teams including Product, Audience Development, Engineering, Sales, Advertising and Product Management* Used Tealium Audience Stream to create highly-targeted user audience segments, and target these audiences through campaigns on ALM's websites, Google AdWords and Facebook* Implemented and oversaw dynamic dashboards through data visualization platforms including Domo, Tableau and Birst * Managed ALM's implementation of Adobe SiteCatalyst (Omniture) including all tagging, user management, and more* Managed team of two data analysts

* Collected & analyzed data from multiple sources; prepare & present regular client-facing reports * Collaborated with Production, Account, UX, and vendors to drive direct results for clients* Analyzed custom Conversion Rates across multiple marketing channels to meet client business objectives * Created tracking specifications across multiple digital platforms, including full websites, mobile applications, Facebook tabs, and more* Developed clear and measurable Key Performance Indicators for web properties* Performed in-depth Facebook page audits across multiple brands; increased engagement rates for Facebook posts by over 100% * Clients included: State Farm, Johnson & Johnson, New York Lottery, Cotton Inc., Merck, Lilly, Electrolux, Frigidaire, Transitions Optical and more* Recognized for success in role as Associate Analytics Specialist, promoted to Senior Analytics Specialist

* Created and executed innovative digital strategies for local and national initiatives; successfully raised awareness among Birthright Israel alumni about activities following trip to Israel* Improved email open rates by more than 50% through research and extensive A/B testing* Oversaw and strategically segmented more than 200,000 contacts through the Convio CRM system; allowed for creation of targeted email campaigns and significantly increased open/action rates* Supervised and approved content for email campaigns* Managed communications team projects* Played key role in upkeep and design of website; facilitated easier and more user-friendly site navigation* Edited and contributed content to blog for Birthright Israel alumni* Recognized for prior successes in role of Communications Associate; promoted to Communications Manager in 2011

* Worked in Target’s internal media library of television and print ads, digital images and executive PowerPoint meetings* Completely overhauled structure of digital media library to facilitate ease of locating items, better reflect content and remove any duplicate images

* Wrote 2-4 short blog posts per week for utne.com on topics including books, health, environment, technology, etc.* Attended collaborative weekly editorial meetings and provided story ideas* Contributed to two articles that appeared in print version of the magazine