Sarah Ratchford Email & Phone Number

New York, Ny, Us

Fairfield, Connecticut, United States

Fairfield, Ct

• Oversee all elements of game presentation for Men’s and Women’s Basketball, Soccer, Lacrosse and Volleyball• Manage digital and print advertising strategy for revenue generating sports & ancillary Fairfield athletic events including collaborating on content design and ad placement including NCAA National Championships, Premiere Lacrosse League, Fairfield Kids’ Club• Plan and execute marketing campaigns that achieved institutional records, including: o 219% revenue increase from 2021-22 to 2022-23 o 335% increase in basketball season ticket memberships sold from 2021-22 o 94% increase in kids club memberships from 2021-22• Manage Athletics’ External Relations intern & graduate students (8-10 interns per semester, the student spirit group, mascot and the Fairfield spirit squads• Manage customer data, generated sales reports and integration with email marketing (PacMail)• Create Paciolan Go To Market (GTM) Advertisements for social media platforms• Oversaw the integration of Paciolan ticketing systems • Oversaw the integration of FEVO as an e-commerce platform for ticket memberships, group tickets sales and “flash sales”• Implemented a VIP student package to generate additional revenue streams• Executed the in-game script for NCAA Division I Women’s Basketball Regional (Sweet 16 & Elite 8)• Directed and produced the NCAA Division I Men’s Lacrosse Quarterfinals• Executed the in-game script for NCAA Division I, II & III Men’s Lacrosse National Championships• Athletic Department Representative for Fairfield University’s National Prominence Working Group• Implemented alternate revenue generating campaigns throughout 2020-2021 in absence of fans• Managed all ticket operations for 2021-22 academic year including: season ticket holder accounts, deposits, customer invoices, implementing 100% digital ticketing system and approved and created ticket sales email campaigns

Fairfield, Ct

• Created and implemented marketing campaigns for ticketed and non-ticketed sports featuring promotions, giveaways, halftime performances, pre-game and post-game events• Designed promotional graphics and marketing materials• Managed the Lil’ Stags Club including membership activations, marketing materials, and organizing recruitment opportunities• Built game day experience packages for youth teams, clubs and community organizations• Managed the Fairfield Athletics Rewards App; including uploading content, SMS messaging and rewards • Coordinated student-athlete volunteer opportunities on campus and in the community• Build relationships with campus and community members to endorse and strengthen the Fairfield Athletics brand

Greater Los Angeles Area

• Oversee the registration process and daily operations for 40+ LMU Summer Camps• Hire student staff and counselors for LMU Summer Camps and the Extended Care program• Negotiate hotel contracts and book travel arrangements for Fall sports teams• Assist the LMU coaching staffs with all additional administrative functions

Greater Los Angeles Area

External Relations Graduate Assistant:• Coordinated game day logistics including promotions, giveaways, on site activations, halftime performances, and pre-game/post-game events• Worked cross-functionally with the LMU ticketing, licensing, merchandising, and communications departments• Managed multiple projects, ensuring stakeholder adherence to strategic initiatives, schedules, and budgets• Established and cultivated strategic relationships with campus and community members to promote and amplify the LMU brand• Created and implemented marketing campaigns for the LMU Women’s Basketball program• Designed unique graphics and produced promotional materials• Managed multiple social media accounts• Restructured the LMU Athletics Kids Club and increased enrollment by 300% in year one• Coordinated 100+ mascot and spirit team appearances annually• Managed 30+ marketing student employees, interns, and volunteersAssistant Cheer Coach:• Oversaw practices and conditioning for the Varsity Cheer squad• Handled and processed administrative paper work and compliance forms for the team• Coordinated all of the squad’s appearances on campus and off campus

Danbury, Ct

The Eastern College Athletic Conference (ECAC) sponsors nearly 100 Championships across Division I, II and III institutions in over 32 Men's and Women's Varsity Sports.• Managed the entry process for all in-season and postseason ECAC championship events• Built coaches operations manuals that included current NCAA/ECAC policies, ECAC championship guidelines and current ECAC selection and seeding criteria• Served as an internal and external administrator for 80+ Division I, II and III ECAC championship events• Guided all preparation and on-site efforts for the Synchronized Swimming National Qualifying championship, Division II Men’s Soccer, Division I ECAC/IC4A Track & Field and Division III Inaugural Tennis Championships • Chaired the Division II Women’s Gymnastics weekly awards selection committee• Oversaw championship selection committees for Division I, II and III team championships • Secured and negotiated hotel sponsorships for ECAC Championships• Represented the ECAC at the 2015 NCAA Emerging Leaders Seminar

Danbury, Ct

Harrisonburg, Va

• Coordinated with all departments to assemble game day plans• Served as a site coordinator for Varsity Lacrosse and assisted with Baseball, Softball and Track & Field• Managed all event personnel for Varsity Basketball and Lacrosse Games• Scheduled student workers for all spring athletic events

Livingston, Nj

Youth Sports Live offers live video streams of youth baseball and softball from local facilities as well as the Little League World Series.• Managed social media for YSL and created the company Facebook page• Set up and ran sales and information tents to recruit new clients• Operated the live broad-streaming services at the Little League World Series regional games

Master’S Degree, Educational Studies

Bachelor Of Science (B.S.), Sports Management, Business

Activities and Societies: International Fraternity of Delta Sigma Pi JMU Varsity Cheerleading