-Manage 3 inter-department teams including product marketing, demand generation, and customer marketing and communications.-With product marketing team, completed all marketing activities for 14 go-to-market GA releases,15 major feature releases, and 7 product rebranding projects. -Continue to grow and execute annual off-site customer user group meetings. Grew registration and attendance by 212% while achieving overall satisfaction score of 91%. Meetings were responsible for 92 sales leads that lead to 13 opportunities worth $203,489 in annualized MRR and $271,308 in hardware.-Foster strong relationships between sales and marketing teams including standardizing weekly communications, bi-weekly product trainings, regular 1:1s with sales VP, and leadership teams and annual summit planning. -Pivoted marketing demand generation strategy in response to COVID-19 pandemic including virtual events, increase spend in digital ads and content, and conceptualized inaugural Customer Appreciation Week to replace face-to-face customer interactions.

Ran all marketing initiatives for current Zonar customers including:-executing email and engagement programs-managing the content and logistics of customer-focused events and user group meetings-supporting the Tier 1 - 3 customer account managers in all of their marketing collateral and branding needs-building a cross- and up-sell program for sales and marketing-analyzing the customer satisfaction data and working closely with the customer success teams to manage retention rates and reduce churn

Primary responsibilities included serving as product marketing strategic support for the financial management, process and performance management, data and analytics, MosaiQ®, and professional services areas by working closely with the APQC sales and research services teams to deliver successful campaigns and product and study launches whose outcomes are directly tied to revenue goals, and an increased number of leads, prospects, and members.

Coordinated activities within the operational team that supported the implementation and migration of users from eRoom to SharePoint 2010. This included: managing and executing the program's communication plan, facilitating coordinator training classes across the Americas business unit– while consistently achieving over 90% in client satisfaction ratings– and providing project support with program performance monitoring, feature testing, as well as providing consultations to end users as needed to support adoption. In alignment with the program's training plan, I designed, created, narrated and managed the execution of nine eLearning modules, using Articulate Storyline, available to the entire Nissan organization for additional self-paced and best practice training.

In this role, I supported the Champion Operational and Technical Excellence team in the creative development of process tools, managed and maintained timelines measuring the implementation progress of program tools and goals for strategic customers, and prepared RFPs for strategic customers who were managed by the Operational and Technical Excellence group. I also trained internal account personnel in effective use of account management dashboards through Microsoft SharePoint to deliver strategic customer’s predetermined KPIs.

Worked closely with National Accounts to ensure Champion was appropriately identifying and documenting the value delivered. Interface with sales representatives and customers to identify and document the value we deliver. Developed tools, tracking systems or programs to help follow up the progress towards those targets. Designed standardized reporting templates to capture information from the sales organization on Added Value services. Designed standard reports and presentations that the Sales Organization use to present to their clients. Train the sales organization on these reports. Analyzed business unit’s activities and trends and compares analyses against the service standards and best practices.

Managed creative process for creating sales brochures and marketing literature for key focus areas until print.Analyzed three emerging markets and completed in-depth market assessments. All were distributed internally to interested parties and were presented to target audiences.Editor of the OneWorld company newsletter as a part of the Champion Marketing Communications Team, Americas Business Unit.Led all activities for six tradeshows per year, as part of a complete communication plan for the United States.Successfully managed major RFP’s amounting to over $10MM in new customer business.