• brainstorm, document and implement multi-channel, demand gen marketing strategies for clients• developed, implemented and managed paid social media strategy for client with a ROAS of 237 (over $1.1m in sales from my strategy) • brainstormed and managed lead gen paid social media campaign with result of 1,700 new leads in one week.• lead professional chicago meet up group over 150+ various marketing and sales professionals 6x per year• write and conduct platform and marketing training with clients

-Create and implement inbound marketing campaigns for Diagram and for all clients-Develop, implement and manage social media paid and organic strategies for clients -Manage and execute entire email campaign strategies including email template design-Write and design client and internal marketing materials including eBooks, tip sheets and infographics-Plan and co-lead Chicago group meet up of 150+ various marketing and sales professionals-Wrote and managed client paid social media strategy, yielding a ROAS of 217. (Over $1mil in sales)-Identify and submit clients for national industry awards with total of 14 awards won for 9 clients in 24 months-Increased Instagram following 115%—from 66 to 142 in 24 months-Planned and executed a 3-part webinar series for over 100 attendees with result of more than 60 leads (new and re-engaged)-Guest published 3-part infographic series for Visual.ly-Maintain required HubSpot Inbound Marketing Certification-Obtained (non-required) HubSpot, HubSpot Design, Inbound Sales, HubSpot Sales, HubSpot Contextual Marketing, Content Marketing, Delivering Client Success, Email Marketing, Certified Trainer certifications-Internal event planning including trade shows, client events, and project launches-Write blogs for the Diagram Views section-Coordinate and plan staff company culture events

1 of 6 bakers in Chicago chosen for Nestle Toll House Bake Some Good campaign. A 100-day campaign to bake good for people and organizations in the Chicago area who are underappreciated. -When designated as lead baker, managed production and other bakers in the kitchen-Social media content creator for official Nestle Toll House social media channels, including photo styling-Wrote weekly blogs for Nestle Toll House campaign website (verybestbaking.com/bakers-blog)-Set a Guinness World Record for longest marathon baking. -Participated in live national tv and radio interviews, including a Satellite Media Tour with celebrity Vanessa Lachey-Responsible for community and organization outreach -Helped build a house with Habitat for Humanity-Traveling for events and appearances as necessary

-Wrote and implemented the admission social media strategy with direction from the Dean of Admission & Financial Aid and the Director of Admission-Assisted in writing and editing the campus-wide social media policy for Whitman-Led and managed the entire admission and financial aid website redesign—brainstorming, working closely with the web specialist, organizing audit workgroups, holding weekly meetings, choosing photos, and writing copy -Managed entire filming logistics for the remake of the official college campus virtual video tour-Increased Facebook following by 98% in 18 months—from 381 to 756 -Increased Twitter following by 216% in 18 months—from 125 to 366-Increased Instagram following in 15 months—from 0 to 416-Organized and managed campus-wide social media meetings with 20 people across campus to ensure cross-campus communication and messaging continuity -Collaborated with Independent Colleges of Washington to produce 30 trading cards to be given to state legislators-Wrote targeted email messages that went to >30k prospective students with a 100% open rate-Active member of Web Communications Council that helped redesign www.whitman.edu website -Design and generate content for social media platforms on daily basis using Adobe Creative Suite-Guest blogged on behalf of Whitman for FirstGenerationStudent.com-Co-hosted two First Generation Office Hour twitter chats: Oct. 2 and Feb. 5-Hired and managed social media video intern -Served as the primary contact for and lead participant in social networks/services (i.e. Zinch) -Research, assessed, and implemented new communication channels, social media outlets, and other web/mobile/digital channels -Coordinated social media efforts with Communications Office staff-Worked closely with admission staff and the Admission Web and Technology specialist in implementing social media to increase engagement with Whitman-Created weekly analytical reports to measure the effectiveness of social efforts

-Primary person responsible for answering 20-line phone system-Managed and updated duplicate records in database-Completed inquiry sheets on prospective student contacts; data entry-Managed survey feedback from prospective students-Conceptualized and designed promotional t-shirts for prospective students-Created content for social media channels-Brainstormed and designed promotional materials for China recruiting travel-Photographed staff and student workers for Admission team bulletin board

-Conceptualized and designed newsletters, magazines, and tabloids for hospital marketing clients while following established company guidelines and accommodating to specific client requests. -Practiced advanced color correction on client photos-Updated company stock photo database -Prepared INDD files for pre-press (including proofing and CD checks)-Maintained and updated templates for Adobe Design programs-Collaborated with other designers-Active member of a production team (comprised of senior art directors, coordinators, national editors and copy editors) that worked together to find the best solutions for clients.

-Designed all promotional material (posters, tickets, programs) for drama season-Managed box office for all theater productions-Contacted media outlets for advertising

-Designed all print materials and signage -Managed the alumni-related pages of university website.-Organized photo database -Updated social networking sites (Flickr, Facebook) with recent photography

-Organized brainstorming sessions -Designed templates for yearbook pages

-Wrote alumni notes and obituaries for Westwind magazine-Wrote stories for Walla Walla University website-Managed production for Westwind magazine (Fall 2009 and Spring 2010)-Managed and organized campus-wide communication regarding the cafeteria meal plan changes.-Designed, managed, and distributed the 2008-09 campus academic calendar-Organized and managed promotional booth for Fair & Frontier Days-Co-organized public hearing event for Lieutenant Governor Brad Owen

-Corresponded with campus departments-Compiled and edited information on all academic degrees-Managed and distributed the 230-page product

-Interviewed Alumni-of-the-Year-Wrote one page biographies for the Homecoming banquet program.-Wrote speeches for President of Alumni Association-Wrote, edited and proofread candidate paragraphs for alumni board election