Sarah Mehlhoff Email & Phone Number

Nashville, Tn, Us

Nashville, Tn, Us

Nashville, Tennessee, Us

Developed go-to market strategies and improvements to the candidate journey to build awareness and drive volume to support rapid growth into new markets- Refined employer brand and developed a content strategy to support employer value propositions, maintain candidate engagement and reduce fatigue among talent pool- Partnered with growth marketing team to manage multi-channel media strategy targeting active and passive candidates across search, social, programmatic, ctv, and print- Implemented candidate experience platform: content management and website launch optimized for organic traffic and lead capture, CRM with advanced segmentation and automation, and analytics with attribution throughout the candidate journey- Developed strategy and toolkit for industry conferences, university relations and hosted hiring events - Managed organic social media strategy for employer channels to position Tend as a thought leader and employer choice- Launched employer reputation strategy to increase volume of positive sentiment, engage employees and communicate opportunities for improvement to drive employee satisfaction and retention

Wellesley Hills, Massachusetts, Us

Led digital-first strategies for practice operations and talent acquisition teams to drive awareness and volume Patient Acquisition and Retention: - Led social media strategy across multiple brands and target audiences managing content development and planning, publishing, community engagement and audience growth for patient-facing accounts- Implemented reputation management programs to improve the customer experience through development of a tracking and reporting process to identify trends in behavior and produce actionable data to improve NPS, online ratings and overall brand sentiment- Partnered with local teams to launch individualized grassroots marketing programs to drive awareness and acquisition at scale- Launched digital communication pilot to reduce manual processes associated with scheduling, confirmation and reminders for appointments- Partnered with cross functional team on journey mapping initiative to optimize key touch points to acquire and retain patients during a company rebrand Recruitment Marketing: - Developed employee value propositions and brand strategy for company rebrand with supporting multi-channel campaigns including social media, print, direct mail, email, events, and employee engagement to build talent pipeline- Managed partnership with recruitment marketing agency through the development of first-of-its-kind career site and supporting media and communication strategy to drive candidate volume- Led outreach and events strategy to build awareness among dental students through partnerships with faculty and student organization to facilitate events and educational meetings to build brand awareness- Launched talent community strategy to nurture passive candidates through monthly newsletters, event follow ups and ad-hoc campaigns

Nashville, Tennessee, Us

Led grassroots initiatives to drive brand awareness and patient acquisition through:- External patient referral programs with medical professionals, community agencies and school systems- Partnerships with school systems and childcare providers to provide dental health screenings and educational programs for students in K-12- Facilitated educational programs and events for parents, childcare providers and health care professionals by partnering with community organizations, serving on community boards and volunteerism

Produce visual marketing materials for the center's exhibitions and events such as: flyers, posters, brochures, logos and more.

Worked for the online branch of the local department store group Martin's and Wakefield's, specializing in university football apparel. Duties included: customer service, dealing directly with customer issues over the telephone and e-mail, filling and shipping orders, post office delivery,clerical work, inventory,purchase orders, photography, and merchandise design. Gained experience using magento web software, constant contact, ebay sales, amazon sales, and promotions via social media networks.