With over a decade of experience in digital, I currently am a senior digital lead as the Digital Marketing Manager at myPlates, where I spearhead strategic initiatives across earned and owned digital channels, website digital experience, content marketing and data-driven customer engagement. My expertise extends to leveraging advanced technologies such as Tealium, CDP, CDW, FullStory, CRM and CMS to create seamless and efficient digital ecosystems that drive growth and innovation.Throughout my career, I have developed and executed comprehensive digital strategies across a range of verticals including government, travel and retail that resonate with diverse audiences and deliver measurable results. My approach is centered on data-driven audience segmentation and the continuous optimisation of customer experiences, ensuring alignment with overarching business objectives and delivering measurable results.In every role, I am committed to fostering a culture of innovation, leading and influencing cross-functional teams, and driving digital transformation. I enjoy championing and upskilling members of my team to enable them to shine within their roles. My goal is to advance digital excellence by building and scaling robust data-led digital platforms that not only engage customers but also contribute to sustained business success.