+ Wrote and evangelized a new product content style guide+ Designed custom GPTs to streamline copy related tasks+ Managed and mentored summer content design intern+ Collaborated with design system team to establish content patterns

+ Provide detailed feedback on student assignments.+ Meet with students 1:1 to answer questions, give career advice, and review portfolios.

+ Aligned with C-level team to define terms for company data that influence communication with customers, investors, and employees.+ Defined team OKRs and designed Jira workflows around them.+ Increased signups by 400% by writing effective transactional emails.+ Increased conversions by 15% by designing content for a cross-product fitness challenge.+ Created brand voice guidelines in close collaboration with product marketing and branding teams.

+ Developed content testing framework.+ Improved comprehension and perception by 20% in the end-user signup flow by completing a content audit and copy testing.+ Owned the localization effort to expand 3 products into 4 new locales.

+ Collaborated with a designer and developer to redesign US website and launch new sites for international markets. + Created content style guide.+ Built database of copy components in Airtable.

+ Built and designed fredfilms.com+ Created organizational system for incoming pitches and company documents.+ Read and critiqued animation pitches and scripts.+ Developed relationships with creators.+ Collaborated with CEO and Director of Development to define business goals and brand direction.

+ Delivered UX Writing for B2C products including websites and apps.+ 100% positive reviews from clients.+ Localized copy for American English.

+ Reviewed drafts and proposals of children’s books.+ Performed developmental, structural, copy, and line editing.+ Wrote engaging, user-focused copy for company website.

+ Built employer brand by creating and managing employer pages on social job sites.+ Delivered on employer value proposition throughout entire employee lifecycle.+ Wrote internal documentation for new policies and procedures including updated employee handbook.+ Wrote and posted job listings in department-specific voice using inclusive language to encourage a diverse applicant pool.+ Increased relevance and quality of incoming applications thereby saving significant time and money on recruiting.+ Reduced costs by 15% with research and implementation of new payroll and HR management systems.

+ Managed branding, product design, and communication with licensees, stakeholders, and member merch partners.+ Created marketing strategy and supported it by writing and designing social media posts and email marketing campaigns.+ Increased sales in 2018 by 40%.+ Built consistent growth in returning customer rate and online conversions, which were up 87% in 2018 and another 44% in 2019.+ Analyzed data to pinpoint areas of overspending and cut costs by 23% in 2019.

+ Managed calendar, travel arrangements, offsite meetings, and email and phone correspondence for CEO. + Supported VP, Licensing & PR with organization and storage of product and contractual samples, filing, and digital record keeping. + Orchestrated office relocations by scouting new spaces, packing, arranging moving services, and setup of new spaces.+ Developed and maintained relationships with office supply and maintenance vendors.+ Planned monthly team events and annual holiday party.+ Owned the project development process for 3 new company websites.++ Drafted RFP (request for proposal) and interviewed developers.++ Communicated with key stakeholders to define scope of work.++ Worked on content strategy to create site map and develop information architecture.++ Delivered final sites on time and under budget.+ Provided consultation for COO on project to build new corporate website with attention to legal requirements, UX/UI, and marketing best practices.

+ Designed new website and wrote content for blog and social media.+ Acted as liaison to IT partners. Performed onsite troubleshooting, trained internal teams, and drafted technical documentation and process docs.+ Wrote medical record entries for client communications and at the direction of medical staff with careful attention to tone and animal healthcare industry standards.+ Digitized documents to eliminate paper waste and time spent scanning.+ Maximized efficiency of weekly deliveries with implementation of automated order form. + Provided mentorship and training for team of 7 receptionists to ensure exceptional customer experience.

+ Managed team of retail associates.+ Reliably opened and closed store.+ Accurately handled cash and credit transactions.+ Managed supplies inventory.+ Packed and shipped wholesale and mail orders.+ Assisted factory staff with production and packaging as needed.