Lead high performance cross functional marketing team, tasked with ideating, delivering and optimizing performance driven programs across the acquisition, conversion and deepen segments of the customer funnel. Serve as key senior leadership team member in direct to consumer e-commerce organization, representing marketing alongside technology, operations, sales and business peers.

Drove data-based innovation to help create the ultimate LEGO ecommerce experience. Managed and optimized Shop.LEGO.com.- Business lead for cross functional team that developed redesign for Shop.LEGO.com. Redesign included responsive UI and 30 business enhancements. - Oversaw marketing budget for internal design agency and 4 outside agencies. - Led creative development for all digital direct to consumer content (email, display, website, affiliates and social). Responsibilities included creative briefing, creative concept and asset approval and omni-channel marketing coordination with retail stores and catalog teams.- Decreased overstock of end of year inventory while still achieving aggressive holiday sales target by daily actively managing the homepage, promotional calendar and gift shop.- Drove direct to consumer ecommerce sales across 35 LEGO brands by developing website creative and digital campaign executions focused on storytelling and shopper value. Sales for 2014 exceeded target by over 50%.- Introduced new product lines such as LEGO Fusion and LEGO Elves to shoppers through landing page experiences that explained storyline, play pattern and purchase value. - Member of multi-national web content team responsible for maintaining Shop.LEGO.com using Oracle ATG CMS across 27 countries in 7 languages. - Participated in IT Agile Scrum team. Member of team responsible for upgrading Oracle ATG CMS platform. Upgrade achieved improved system stability and cleaner content taxonomy. - Champion of A/B and multi-variant testing, in partnership with UX Manager and Data Analyst. - Trained on Adobe Test & Target, Sitecatalyst and Scene 7.- Helped identify and execute metadata, website copy and technical SEO improvements.- Participated in enterprise strategy team that developing the tactics to grow the female 5-12 age segment.

Previous Roles: Marketing Channel Manager, Marketing Communications Specialist.Led and participated in strategic digital projects with key business units and provided best practice consultation for retirement marketing organization.- Participated in project team for VOYA Retire mobile app and responsive redesign of VOYARetirementPlans.com. - Led cross-functional team that developed and implemented retirement division's social media footprint and creative voice.- Rewrote, reorganized and redesigned retirement section on VOYA.com, resulting in significant traffic increase due to improved information architecture and SEO enhancements.- Established organizational email campaign standards including mobile-friendly templates and email trigger program functionality.- Core member of enterprise digital content team responsible for metadata best practices, shared storage solution and ongoing governance model.- Delivered monthly digital dashboard for senior management. Report included a performance analysis, new media trends and opportunities for optimization. - Created, executed and analyzed direct response email and direct mail campaigns.- Launched web strategy for direct to customer division. Executions included microsite RetireWithING.com, paid search and display campaigns.- Championed and implemented improved analytics system resulting in conversion funnel tracking that tied together online, CRM and telephony data.- Directly mentored one junior team member and trained several other marketers as the department grew.- Updated, enhanced and implemented seminar library for use by financial advisors.- Created and maintained marketing material for advisory, annuities and mutual fund products.- Streamlined product kits resulting in 15% reduction in printing, warehouse and shipping costs.

Created product materials and developed promotion plans for mutual fund clients.- Created mutual fund marketing materials and industry white papers.- Developed and executed outreach campaigns for seminars and IPO raise-ups.