As the Senior Director of Brand Partnerships @ Universal Music Group, I lead global brand partnerships for UMG's catalog division, UMe, which represents music legends like The Beatles, The Rolling Stones, Shania Twain, and Bob Marley. With 12 years of experience in global marketing, creative strategy, and brand partnerships, I have a passion for connecting brands and music culture and creating innovative and impactful campaigns that resonate with diverse audiences and drive business results.Prior to UMG, I worked at UNICEF for three years, where I built new global partnerships and collaborations across various sectors, including Retail, Travel and Hospitality, CPG, and Entertainment with organizations and brands such as Burberry, Unilever, NIVEA, and Virgin Atlantic. I also worked closely with cross-functional teams across UNICEF, including the celebrity ambassador relations team, the UNICEF Music Group, communications, brand, and programming colleagues, to leverage the power and influence of music for social good. With prior experience at high-growth tech startup Percolate and global award-winning digital agency, Edelman Digital, I have a background in global marketing and digital innovation across different industries and work environments that have helped me to become an empathetic and effective teammate and leader. I am committed to mentorship, entrepreneurship, and social impact, and I am always looking for opportunities to share my knowledge and network with others who share these values and goals.