While the ATTA was rebounding from the devastation COVID-19 inflicted on the travel industry, I rejoined to lead the marketing and content creation for their signature events. ^ Created marketing content strategies and integrated campaign plans to align Marketing, Events, Membership, and Sales teams^ Crafted messaging guidelines unique to each event, including theme manifesto and key messages, to increase on-brand and consistent content being created by multiple teams^ Authored content for event websites, emails, blog posts and newsletters while partnering closely with UX and developers to ensure digital experience was addressing audience needs and driving event registrations

Creating travel industry standards to protect the people and places tourism touches: an ideal fit for my environmental interests and the perfect follow up to my integrated role at Brooks Running. The marketing team was growing and relied on my experience to improve cross-department collaboration, implement a process to integrate campaigns, manage campaign and editorial calendars, and establish brand consistency. Unfortunately, my start date aligned with the emergence of COVID-19 and my time here ended much too quickly when the organization was forced to significantly downsize.

When asked to help establish the new Integrated Marketing discipline, my challenge was to synchronize global campaign strategies and steer regional marketing tactics to increase global brand awareness and integrity. ^ Built and led global integrated marketing process to guide multi-channel marketing campaigns (social, e-commerce, advertising, direct mail, retail, events, PR, sports marketing), from planning to execution ^ Partnered with regional marketing teams (20+ countries across EMEA, APLA and NA), in-house creative department, and 3rd party vendors to implement a process for more effective collaboration, staying within budget, and improving campaign performance ^ Designed and managed the company's first global marketing calendar, serving as the central point for multiple brand and product campaigns

Brooks Running was the perfect bridge between agency and client; a brand whose purpose I believed in, and a role in which I could leverage my digital savvy. ^ Led the redesign of BrooksRunning.com, guiding collaboration across multiple external agencies and steering the efforts of internal creative and engineering teams ^ Managed a partnership with MapMyRun to create and launch Brooks’ first social running community ^ Executed digital marketing strategies: social media content management, paid search and displayadvertising, user-generated content/promotions

I joined the digital agency’s New York office to manage and mentor the Account team for our largest client (American Express), while identifying and securing opportunities to grow the client relationship and agency’s profitability. I worked closely with our project managers to identify scope, budget, timelines, and resource management; while leading our strategy, SEO, creative, UX and engineering teams to not only meet, but exceed client expectations.Projects: mobile & web app development · website redesigns · interactive advertising · social strategy · usability testing · user research · emails · web banners · direct mail

We didn’t have seed funding, or employees, or even a garage. We had a family recipe and the belief that we could manufacture a product, a brand, and a supply chain. What we didn’t know, we learned. It was an incredible learning experience, a crash course in business operations and customer loyalty programs. We had small budgets and little experience, yet we willed our products into existence (we were sold in 27 states and 4 countries) and even closed our business with a small profit.

This client servicing role at a digital agency perfectly paired my passion for learning with my desire to build and establish relationships. I was a partner to our clients, an advocate for our creative team, and a full-time student of technology.

The Outdoor School was all about firsts. Yes, it was my first job out of school, but it was also the first time managing a team; the first time working for a small company, which inevitably meant the first time wearing a lot of hats. Through my roles’ primary marketing focus, I showcased our school’s experiential education approach and was able to increase new school enrollments by 32% and revenue by 28%.