Sarah Rome-Mealman Email & Phone Number

Saint Paul, Mn, Us

Abbott Park, Illinois, Us

Salt Lake City, Utah, Us

Responsible for building and leading marketing and commercial strategy for Bracing, Supports, Patient Care and Rehabilitation products with $41M in annual sales. Member of Executive Leadership Team dedicated to partnering with cross-functional teams to drive transformational projects to achieve revenue and profitability goals.• Develop and execute a site of service, customer-centric commercial strategy and objectives for Bracing, Supports, Patient Care, and Rehabilitation markets achieving above market growth rates.• Manage the customer experience of 250 distribution partners through marketing and sales operations to ensure consistent messaging by customer segment and effective sales force alignment and execution.• Collaborate with sales leadership to develop sales strategies and plans including setting annual sales targets, territory planning, and defining sales processes.

Salt Lake City, Utah, Us

• Led optimization of product marketing and pricing strategy to drive revenue and reduce costs in alignment with organizational goals achieving 7 consecutive quarters of organic revenue growth at or above market and year-over-year improvement of gross margin of 8.4% or $1M gross profit.• Launched nine new products in three years growing revenue from products released to 6% of revenue by December 2022 – after starting with zero marketing or commercial resources devoted to new products.• Laid foundation for best-in-class marketing and brand management with the creation of digital and brand strategies including setting brand standard guidelines, launching new websites, re-branding existing brands and launching a new brand. Digital strategy drove significant lead generation of +8 leads/day.

Salt Lake City, Utah, Us

• Formed new marketing team including hiring, onboarding, and management of product managers, marketing managers and interns.• Developed and implemented product management strategies from new product launches to end of life decisions to maximize profitability across product portfolios, including a project partnering with the CFO to execute an $11M SKU rationalization of low-margin, unprofitable products.• Created a comprehensive marketing plan through in-depth analysis of the product portfolio, competitive landscape, and market trends.

New York, Ny, Us

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Portsmouth, New Hampshire, Us

Created and implemented annual marketing plan for Cogentix incontinence portfolio with 4% YOY growth of key product. Business franchise product expert managing both upstream and downstream marketing activities for six Laborie products totaling over 50% of the entire portfolio.• Led cross functional teams to execute product management activities, such as driving multiple product phase outs, developed key marketing and sales tools with key opinion leaders, and established urology corporate positioning, messaging and branding strategy and tools. • Managed development of incontinence products including new administration device with annual strategic plan and budgeting.• Developed market expertise in urology, including leading and executing medical advisory board.

Minneapolis, Mn, Us

Managed products in a $1.5 billion portfolio of high margin, single-use devices for the management of bradycardia, including commercialization of pacemakers and leads globally. Drove marketing strategy to maximize return on investment while building market expertise through strong relationships with important national and international electrophysiologists.• Managed $750M premium pacemaker portfolio with track record of successful global product launches leading to 50% growth in adoption of premium product, captured nearly 5 points of share in 2Qs and co-launched the world’s first app-based monitor. • Planned and executed direct-to-patient marketing program including web-based promotional campaigns to drive traffic to patient website.• Developed monthly forecasting and inventory management including partnership with supply chain to optimize inventory levels and drive down inventory carrying costs.• Recognition: Cardiac and Vascular Star of Excellence, Boundary Breaker and Radiate Awards.

Wayne, Pa, Us

Managed $120 million portfolio of high margin, disposable, re-usable, long-term invasive and capital expenditure products for use in vascular, cardiac and urology procedures throughout Asia, Japan, and LatAm with 12% annual growth in 2012. • Developed and executed innovative training programs, created promotional and marketing materials, communicated with affiliates, partners and in-country teams to increase revenue, identified new product growth opportunities, monitored trends and competitive activity to enhance product offering and marketplace strategies, and established strong relationships with key customers within vascular, cardiac and urology specialties.

• Managed Acute Care Urology products for the domestic and international markets.• Developed and executed a creative, strategic launch process for an aging Foley Catheter product line included performing traditional responsibilities of forecasting and managing production while maintaining quality and regulatory standards.• Led 10-member product development team through the R&D process, organizing and managing project plans, establishing marketing design requirements, and approving final product design.

• Fostered and maintained customer relationships in both industrial and medical device industries.• Coordinated and facilitated the development and integration of the corporate strategy for 2009.• Created marketing and business development materials for use in recruitment of new customers.• Compiled and analyzed market research to determine which markets to enter with our technologies.

• Assisted anesthesiologist with insertion of blood pressure lines prior to and during surgeries.• Utilized special skills and knowledge of various medical technologies to assist the surgical team.

Mba, Marketing Management & Entrepreneurship

Ba, Microbiology