Sarah Rome-Mealman Email & Phone Number

Saint Paul, MN, US

Abbott Park, Illinois, US

Salt Lake City, Utah, US

• Responsible for building and leading marketing and commercial strategy for Bracing, Supports, Patient Care and Rehabilitation products with $41M in annual sales. Member of Executive Leadership Team dedicated to.
• Develop and execute a site of service, customer-centric commercial strategy and objectives for Bracing, Supports, Patient Care, and Rehabilitation markets achieving above market growth rates.
• Manage the customer experience of 250 distribution partners through marketing and sales operations to ensure consistent messaging by customer segment and effective sales force alignment and execution.
• Collaborate with sales leadership to develop sales strategies and plans including setting annual sales targets, territory planning, and defining sales processes.

Salt Lake City, Utah, US

• Led optimization of product marketing and pricing strategy to drive revenue and reduce costs in alignment with organizational goals achieving 7 consecutive quarters of organic revenue growth at or above market and.
• Launched nine new products in three years growing revenue from products released to 6% of revenue by December 2022 – after starting with zero marketing or commercial resources devoted to new products.
• Laid foundation for best-in-class marketing and brand management with the creation of digital and brand strategies including setting brand standard guidelines, launching new websites, re-branding existing brands and.

Salt Lake City, Utah, US

• Formed new marketing team including hiring, onboarding, and management of product managers, marketing managers and interns.
• Developed and implemented product management strategies from new product launches to end of life decisions to maximize profitability across product portfolios, including a project partnering with the CFO to execute an.
• Created a comprehensive marketing plan through in-depth analysis of the product portfolio, competitive landscape, and market trends.

New York, NY, US

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Portsmouth, New Hampshire, US

• Created and implemented annual marketing plan for Cogentix incontinence portfolio with 4% YOY growth of key product. Business franchise product expert managing both upstream and downstream marketing activities for six.
• Led cross functional teams to execute product management activities, such as driving multiple product phase outs, developed key marketing and sales tools with key opinion leaders, and established urology corporate.
• Managed development of incontinence products including new administration device with annual strategic plan and budgeting.
• Developed market expertise in urology, including leading and executing medical advisory board.

Minneapolis, MN, US

• Managed products in a $1.5 billion portfolio of high margin, single-use devices for the management of bradycardia, including commercialization of pacemakers and leads globally. Drove marketing strategy to maximize.
• Managed $750M premium pacemaker portfolio with track record of successful global product launches leading to 50% growth in adoption of premium product, captured nearly 5 points of share in 2Qs and co-launched the.
• Planned and executed direct-to-patient marketing program including web-based promotional campaigns to drive traffic to patient website.
• Developed monthly forecasting and inventory management including partnership with supply chain to optimize inventory levels and drive down inventory carrying costs.
• Recognition: Cardiac and Vascular Star of Excellence, Boundary Breaker and Radiate Awards.

Wayne, PA, US

• Managed $120 million portfolio of high margin, disposable, re-usable, long-term invasive and capital expenditure products for use in vascular, cardiac and urology procedures throughout Asia, Japan, and LatAm with 12%.
• Developed and executed innovative training programs, created promotional and marketing materials, communicated with affiliates, partners and in-country teams to increase revenue, identified new product growth.

• Managed Acute Care Urology products for the domestic and international markets.
• Developed and executed a creative, strategic launch process for an aging Foley Catheter product line included performing traditional responsibilities of forecasting and managing production while maintaining quality and.
• Led 10-member product development team through the R&D process, organizing and managing project plans, establishing marketing design requirements, and approving final product design.

• Fostered and maintained customer relationships in both industrial and medical device industries.
• Coordinated and facilitated the development and integration of the corporate strategy for 2009.
• Created marketing and business development materials for use in recruitment of new customers.
• Compiled and analyzed market research to determine which markets to enter with our technologies.

• Assisted anesthesiologist with insertion of blood pressure lines prior to and during surgeries.
• Utilized special skills and knowledge of various medical technologies to assist the surgical team.

Mba, Marketing Management & Entrepreneurship

Ba, Microbiology