Director
CurrentAs owner of Charcoal, I served as the primary contact for client and stakeholder liaison, overseeing all aspects of campaign strategy, management, and delivery, supported by a team of up to eight freelancers. I was responsible for comprehensive brand management, including business identity, tone of voice, market analysis, asset control, market and competitor analysis and brand rollout. My role encompassed graphic design, print production, and digital marketing, including web development, SEO, and social media management.Additionally, I managed communication strategies, data segmentation, and email marketing while handling the day-to-day operations, including financial management, client relations, and staff development.Supporting a wide scope of clients ranged from start-ups, SME’s to large enterprises from one-off projects to outsourced marketing department, spanning a wide range of services.