Providing marketing and business development advice to SMEs. I can assist with:- Marketing planning and client generation campaigns- Client care/retention planning- Networking & sales coaching- Branding- Events & exhibitions- Web, digital and social media marketing

Providing security services to events and venues including Manchester Arena, Bridgewater Hall and Manchester City Football Club.

Assisting with Bat Emergence Surveys

• Responsible for the managment and delivery of all marketing and business development strategies within the North West Region. • Lead the on-going development of business development within the regions and contribute to the development of the national function. • Manage, provide direction and coach the local business development teams.• Responsible for the regional plans and budgets.

• Work with Office Managing Partner to help drive the business forward and provide focus across the North West.• Provide partners with one to one support, challenge and coaching on all things BD/marketing.• Take responsibility for the NW Marketing and BD plan; ensure all events, campaigns and hospitality are executed with maximum return on investment.• Provide strategic input into tenders; assist with stop/go decision and key messaging. • Manage the North West client care programme including attending review meetings and taking responsibility for follow up and actions being completed by teams. • Manager responsible for driving forward Retail Sector targeting in the North.• Network and actively uncover opportunities to be introduced to the NW fee earners as appropriate but in particular in the Digital and Creative sector.

• Manage the marketing and business development strategy for the Claims Management Services area of the business. This involves consulting with the senior partners and writing and implementing the annual marketing and sales plan. Creation of all internal and external marketing communications; including brochure, product sheets, facts and figures information, thought leadership, internal newsletter content and writing copy for the ‘Daily Business Communications’ which go out to all staff every morning. • Responsible for the marketing of a number of priority accounts, providing guidance and advice to the Client Account Managers (partners). Undertaking activities including arranging and chairing account planning meetings, writing credential documents, creating team sheets and successful case reports.• Provide marketing and business development advice to the Local Authority targeting team, similar tasks as detailed in the point above with the addition of specifically tracking opportunities and ensuring return on investment for marketing spend over the course of the financial year. • Work with the Business Development Director to create the agenda and content for the quarterly presentations to the Client Account Managers community which are designed to help to train them in marketing and business development techniques. • Planning, designing and coordinating all aspects of the Client Satisfaction Survey, working with an external research company to deliver an online web survey. Dissemination of the findings to the CAM community and the Board, creating actions where necessary and following through to ensure consistent improvement in client service. • Managing tenders for new and existing business. Producing a ‘first draft’ of the document and then working with the team through to completion, consulting on any presentations and rehearsing the teams providing constructive feedback when appropriate.

• Manage the top sixty North West priority targets and coordinate the account planning process. Liaising with lead partners and account drivers to ensure that account objectives are met and that revenue targets are reached. • Provide revenue performance reports on the key accounts to the North West leadership team both in terms of revenue per account, sales pipeline and updates on account activity.• At the end of the financial period compile data analysis to compare actual revenue to targets set at the beginning of the year and identify shortfalls and potential opportunities. • Coordinate the key account drivers program which includes providing marketing and business development consultancy/mentoring to the account drivers, organising quarterly networking lunches and actioning any training needs. • Managing proposals for new work from receiving the invitation to tender, through to document design and production. Negotiating with the client team to find a compromise between their suggested ideas and adhering to standard practises and brand guidelines. Using influencing skills to rehearse the partners and senior team members prior to the presentation. Providing feedback to ensure effective communication of the key messages.• Managing the Alternative Investment Market targeting group. Including strategic yearly planning of marketing and business development activity within an agreed budget.• Responsibility for the chemicals industry targeting group across the Northern region (Manchester, Liverpool, Leeds, Sheffield and Newcastle offices). This involved organising northern events and managing marketing staff in each office to ensure tasks were completed on time and the events were delivered to the highest standard. This also involved coordinating the targeting/sales teams and implementing the marketing strategy for the North.

• Managed the creation and launch of The Bright Group’s website. Responsible for maintenance of information, news stories, client login facility and statistics tracking.• Creation and management of Direct Marketing campaigns utilising direct mail and telesales. • Responsible for the planning and organising of the firms networking strategy including research into prospects, attending and follow up.• Jointly responsible for driving forward the use of Practise Management within IRIS.• Cleansing of the IRIS database and attribute management to allow for CRM.• Making contact with new clients to complete new client procedures; including handling Money Laundering ID, client information collection and producing engagement letters.• Creating an Integrated Marketing Strategy between Bright Partnership and Bright Financial Services Ltd to facilitate cross selling between organisations. Managing this relationship and ensuring there is a clear flow of communication.• Liaising with designers and printers to control all external print and marketing material. E.g. Adverts, Christmas cards, brochures, and all company stationary including a re brand.• Set up and administration of the company tax investigation insurance scheme. Involving talking to clients, communicating the advantages, signing up clients and tracking payments. • Creation of a marketing campaign, to recruit retiring Independent Financial Advisers wishing to use the Bright Financial Services ceding IFA model. • Managing the process from recruiting IFAs through to the transfer of agency via a company called IFA Data Ltd. • Also responsible for Human Resource. Adverting, managing vacancies and taking part in initial interviews across the Group. • Actively involved in the planning for a new company Bright Property Finance Ltd. Overseeing the website design, creation of marketing literature and setting out company procedures.

One year work placement• Cleansing and maintaining company client database (circa 2000 records)• Researching potential clients and creating tracking databases for marketing purposes• Design of mail-shots to a variety of industry sectors including existing clients, Architects, Building Contractors, Chartered Surveyors and Environmental Health offices• Event management incorporating national information seminars for prospective clients• Experienced in venue finding, liaison with representatives, mail-shots invitations, attendance management and registration• Proficient in the use of Page maker to design biannual newsletter and other promotional leaflets• Redesigned company brochure to improve impact, readability, communication of key messages • Managed all promotional material budgets