Execute and evaluate the annual event and public relations strategy. Identify and manage brand advocacy initiatives supporting the community, customers, and employees. Launched a new company-wide PR initiative, focused on community, local love, and embracing the culture of each community.Orchestrate and execute various community and corporate events, sponsorships and promotions. Manage the development of all traditional and digital advertising, communications, and media inquiries for each event/sponsorship.Compose talking points, internal emails, press releases, letters to customers, the company newsletter, etc.; any communication needed for internal and external educational and informational purposes.Accomplishments • Served as Race Director for a 500-runner timed road race with yearly increases in monetary sponsors and participants. All proceeds donated to local cross-country teams. • Increased donations for the Don’t Miss the Bus school supply drive by 600%.• Managed scholarship distribution of $22,500 to students throughout a 34-county area. More than 200 applications received each year.• Created successful in-school and social campaigns to combat texting while driving and cyber bullying. Social post shares, reach, and comments increased significantly. • Secured and cultivated an effective partnership with Explore Kentucky to offer customers and staff new experiences, provide social content as well as increase brand awareness with our #HereThereEveryWhere campaign.

Planned, organized, and secured sponsors and executed various community and corporate events, sponsorships, and promotions.Created and coordinated communications, including written documentation related to all special events, promotions, and public relation initiatives through all internal and external corporate communication channels.Coordinated the development, printing, and distribution of marketing collateral.Presided over development of legal text for all corporate marketing materials.Coordinated public relations administrative support and public relations related initiatives with agency.

Responsible for increasing sales, enhancing distinctive brand position, and maximizing profit.

Developed Digital Compliance’s in-house lead generation program from the ground- up.Responsible for increasing sales, enhancing distinctive brand position, and maximizing profit through lead generation.Developed campaigns for the lead generation team to execute, estimate the length of campaign completion and set expectations for staff.

Developed annual media and marketing plans. Prepared an annual marketing and media budget to support the annual operating budget.Worked closely with the manager and regional marketing manager in formulating new advertising programs.

Formally Peoples State Bank