Sarah Toth Email and Phone Number
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Almost 20 years of experience strategizing and implementing marketing and ecommerce strategies for complex and high-volume organizations. Deep understanding of digital marketing, including content development and optimization (SEO), paid marketing (SEM & paid social), email marketing and multiple channel distribution (display, direct mail, print, webinars, in-person/online events and trade show marketing). Exceptional communication skills, highly organized, adaptable under pressure and extremely goal-oriented.SKILLS•Budget management, ROI analysis and KPI targeting. •Strong hands-on knowledge of CMS, marketing automation, CRM, SEO and SEM.•Experience with Salesforce, NetSuite, Pardot, MailChimp, HubSpot, Marketo, Microsoft Dynamic CRM and Shopify. •Events management & organization (user conferences, industry trade shows and international symposiums). •Great understanding of Google Analytics and Google Adwords. •Paid and earned social media marketing (Instagram, LinkedIn, Facebook)•Experience using project management software (JIRA, slack, Asana, Basecamp and trello).
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Director Of Product Marketing, Strategic PartnershipsTrustpilotLos Angeles, Ca, Us
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Head Of Partner & Client MarketingWalmart Oct 2023 - PresentBentonville, Arkansas, Us -
Co-Founder & CmoSocal.Host Nov 2015 - PresentSoCal.host is a full service vacation property management company. -
Digital Marketing & Ecommerce AdvisorEverden Consulting Apr 2015 - Oct 2023
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Head Of Partner MarketingTapcart Feb 2022 - Jun 2023Santa Monica, California, UsEXPONENTIAL ROI: Achieved 8-10x ROI goals on all initiatives, including in-person events. Exceeded pipeline goals by +150% MQL & +90% new partner signed goals.PIONEERED PARTNERSHIP PROGRAM: Net new partnerships resulted in over $3M ARR & $5M pipeline in 2022. Established and managed the entire partnerships program from the ground-up both on the tech & agency side, including net new contracts, partner portal, partner enablement and partner marketing.PRODUCT-LED GROWTH: Built and run all lead generation activities for field marketing, webinars and other events. Led all content marketing initiatives for partner related growth and strategic account mapping/building. Impacted product roadmap and product development through several high value new merchants signed. -
Vice President Of Marketing And PartnershipsGuidance Aug 2019 - Feb 2022Marina Del Rey, Ca, UsKey Achievements include:SUCCESSFUL PARTNERSHIPS: In what was arguably the most difficult year (global pandemic), I successfully secured Partner of the Year award for Guidance. New entries and wins as a result of my submissions across new categories and awards.Monthly Lunch & Learn calendar upheld despite pandemic limitations. LEAD GEN CONTENT: Data-driven content production for the sales and marketing teams. Pillar content (case studies, blogs, white papers, ebooks, etc) written for multiple channels (email, web, social, ppc) intended for present monetization and future-state repurposing.PANDEMIC PIVOTS: Quick pivots into multiple new channels as the pandemic forced closures of trade shows, conferences and other in-person networking/lead gen events. Opened new revenue opportunities leveraging new channels.SALES ENABLEMENT: Partnering sales team members cross-collaboratively and cross-functionally with tech solution providers for new lead sharing opps and better communication. Currently overhauling and publishing new .com--the new website will feature all new lead gen content, creative and video. -
Vice President Ecommerce & MarketingUma Home Décor Aug 2018 - Aug 2019Compton, California, UsFor over 40 years, UMA has been one of the largest (over $150M) home décor and furnishing wholesalers and has quickly grown into a huge e-commerce presence with over 14,000 products.Key achievements include growing the largest strategic accounts in YoY sales: Amazon (dropship and wholesale) by +150%; Wayfair (dropship and Castlegate) by +100%; Target by +160%; Walmart by +250%; DTC .com +135%.Initiated paid marketing strategies with optimized budget across all platforms (+50% CR)Spearheaded all social media, content marketing, email marketing and print marketing campaigns across wholesale (brick & mortar) and ecommerce business.Launched 3 successful new collections at furniture/home décor markets (Atlanta, Dallas & Las Vegas): African Treasures; Cosmo by Cosmopolitan and Time Machine. Built new standards for style guides, new product management process, point-of-purchase material and wholesale merchandising efforts. Managed full .com DTC and app redesign, Salesforce implementation, Salsify integration and D365 ERP migration. -
Director, Marketing OptimizationInternet Brands Mar 2016 - Aug 2018El Segundo, Ca, Us$2B+ online media (SaaS) and client services organization focused on four high-value verticals including automotive, health, legal and home/travel. Focus included scaling the marketing department for largest acquisition to date (Demandforce & WebMD) by developing lead nurture email marketing automation, managing digital marketing programs (SEM), social media channel growth and optimizing full lifecycle campaigns. Increased conversions across 7 business units by +55%, increased PPC deals by +30%, spearheaded and managed ROI dashboard across multiple business units resulting in +20% net new revenue in one quarter. Other projects included directing lead gen efforts across verticals, optimizing marketing automation through all business units and opening new channels to create near and long-term revenue streams. -
Vice President Marketing / Head Of Product MarketingFilmtrack Feb 2015 - Mar 2016Studio City, Ca, Us$30M Rights management SaaS solution designed to manage, monetize and deliver the media and entertainment industry’s content and related intellectual property. Developed monetization model for content creation, distribution, maintenance and repurposing. Implemented email marketing campaigns (+200% email volume) that increased conversions (+350%) and spearheaded lead nurture programs. Organized major trade show booths for huge conferences that increased attendance by +300% YoY. Overhauled the digital user training experience with webinars, training modules and optimized onboarding (+115% QoQ new enrollment and decreased support tickets by 75%). Led product marketing strategy and managed numerous industry events and user conferences (+45% YoY in net new prospects). Managed and created numerous whitepapers, case studies, data sheets, infographics and award submissions.Increased social media followers, engagement and retention (+145% YoY). -
Head Of Content & Product MarketingOrckestra Inc May 2013 - Feb 2015Longueuil, Quebec, Ca$30M PaaS company that enables omnichannel commerce solutions for mid-size and enterprise level retailers, grocers and branded manufacturers.Launched an award-winning marketing and branding strategy for a PROFIT 500 company (increased demo requests by +45% in just 3 months). Created and managed brand blog with SEO-rich, evergreen and unique thought leadership articles. Led the content marketing strategy from ideation to exploitation. Initiated all content marketing strategy including: email marketing campaigns (+50% MQLs), data sheets, product marketing brochures, white papers and sales sheets. Managed trade show and event logistics (increased booth meetings by +250% through targeted email marketing campaigns). Optimized social media engagement to maximize share of voice with relevant audience and media outlets (+200% followers). Worked with SEO team to evolve content distribution strategy and optimize relevant traffic (increased traffic +35%). -
Marketing ManagerThe Tjx Companies, Inc. Apr 2010 - May 2013Framingham, Ma, Us$40B+ Largest international off-price department stores specializing in apparel and home goods. Brands include T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post.Oversaw VP’s entire responsibilities, including speech writing, managing conference attendance (2x/month), store visit schedule (over 100 across Canada), KPI reporting and analysis. Involved with the planning and targeting of the Quebec market penetration for opening of new store brands directed at the French Canadian market (unique market in North America). Worked closely with merchandising and in-store marketing team to ensure brand guidelines exceeded expectations. -
Director, Content MarketingSuitecommerce Apr 2007 - May 2010Managed development and execution of marketing communications including branding, public relations, trade shows, market research and online presence. Optimized social media strategy that built and delivered overall content marketing goals. Analyzed and reported on marketing efficiency and content performance per KPIs. Oversaw freshness, appeal, relevance and optimization of blogs, content streams, web presence and product awareness. Instrumental in creating the brand voice, customer experience and creative vision. Built content roadmap and branding guidelines. Managed and coordinated SEO/SEM efforts and other traffic generating channels.
Sarah Toth Education Details
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Mcgill UniversityEnglish And Political Science (International) -
Concordia UniversityEnglish
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Concordia UniversityMarketing & Business Management
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Concordia UniversityBusiness Law
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Université De MontréalLl.B.
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West Island College / Collège De L'Ouest De L'Île
Frequently Asked Questions about Sarah Toth
What company does Sarah Toth work for?
Sarah Toth works for Trustpilot
What is Sarah Toth's role at the current company?
Sarah Toth's current role is Director of Product Marketing, Strategic Partnerships.
What is Sarah Toth's email address?
Sarah Toth's email address is sa****@****nds.com
What is Sarah Toth's direct phone number?
Sarah Toth's direct phone number is +162631*****
What schools did Sarah Toth attend?
Sarah Toth attended Mcgill University, Concordia University, Concordia University, Concordia University, Université De Montréal, West Island College / Collège De L'ouest De L'île.
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