Current Accountability:• Developing and implementing sales strategies to drive revenue and expand market share globally. This includes setting sales targets, identifying target markets, and devising plans to reach potential customers.• Building and maintaining customer relationships. Establish and nurture relationships with key customers, distributors, and partners across different countries and regions. This involves regular communication, understanding customer needs, and providing excellent customer service to maximise customer satisfaction and loyalty.• Monitoring market trends and competition. Staying updated on the latest market trends, consumer preferences, and competitive landscape within the toys and games industry. • International market expansion. Identify and evaluate potential new markets for expansion and develop market entry strategies. This includes conducting market research, assessing market potential to launch products in new countries.• Pricing and contract negotiation. Establish pricing strategies that are competitive and profitable. Negotiate and finalise contracts with customers, distributors, and other business partners to ensure mutually beneficial agreements.• Sales forecasting and budgeting. Creating sales forecasts and budgets for international sales. This involves analysing historical data, market trends, and other factors to predict future sales performance.• Collaboration with internal teams. Working with various internal teams such as product development, marketing, and operations to align sales strategies with overall business objectives. This includes providing market feedback, participating in product planning, and coordinating promotional activities.• Travelling to attend trade shows and meetings. Meeting with customers, attending trade shows, and representing the company at industry events. Allowing me to network, showcase products, and stay connected with the global market.

Current Accountability:International Sales• To increase total turnover and gross profit in line with agreed targets• To be responsible for all account management of existing business and development of relationships to grow the international business including the support, development and oversight of the International Account Manager• To secure new business with non BB lines and new territoriesInternationals Marketing• Supporting our distributors with marketing ideas and activitiesInternational Trade Shows• To plan and run all international trade showsUK Independent Sales• To increase total turnover and gross profit in line with agreed targets by increasing the number of customers and average spend levels• To manage the sales function and personnel responsible for acquiring business growth and new business in the Independent sector, including Key Independent accounts and any sales agents the company employs• To work with Independent sales team and marketing team to identify opportunities to increase sales and reach new business prospects through promotional activity with clear ROI metricsUK Independent Shows• Manage the independent sales team to deliver relevant shows in the UK with measurable outcomes agreed with CEO in advance of eachProduct Development• Gathering international and UK Independent customer’s feedback on new products ideas and customer’s product ideas for the product development team

International Sales • To increase turnover and gross profit• To account manage existing business and develop relationships to grow the business• To secure new business in new territoriesInternational Marketing• Giving our distributors support with marketing ideas and activitiesProduct Development• Getting customers feedback on new products ideas and feeding back customers product ideas to the product development teamInternational Trade Shows• Planning and running the international trade shows