Sarah Pulford Email & Phone Number

•Develop and execute customer acquisition and retention programs through web, SEM, Email, Affiliate, Display, Partnerships and other channels to drive key performance metrics. •Ownership of top and bottom line growth of online marketing programs to achieve revenue, ROI and total channel contribution goals. •Own relationships with outside agencies and partners to enhance existing, and implement new, programs. •Conduct reporting and analysis on program performance, including identifying business drivers and opportunities for improvement. •Drive alignment with merchandising and promotion teams to develop and launch offers and promotions to drive profitable customer acquisition. •Work cross functionally with Web Development, Infrastructure, Marketing, Finance and Insights teams •Continually explore and test new tactics for customer acquisition, while staying ahead of critical trends and insights.

Provided digital performance marketing strategies and earned media campaign development for agency clients. Employed SEO strategy, campaign development and execution to improve organic visibility and drive volume. ▪ Implemented SEO campaigns for clients including Allegheny Technologies Inc. (ATI), Compuware and Learning Care Group▪ Provided recommendations, POVs and implementation for technical SEO improvements based on industry best-practices▪ Developed high-level link-building campaigns and implemented SEO structured Social Media strategies ▪ Tracked, analyzed and reported to clients on multiple, high level client KPIs including traffic sources and conversion metrics using a number of analytic tools (Google Analytics, Google AdWords, BrightEdge, SEOmoz, SEMrush, Majestic SEO, Screaming Frog, etc.)

• Developed functional specifications and documented detail requirements for large-scale web site migration project. Implemented visualization practices using iRise, enabling rapid modeling of site features to aid in development.• Managed project standards ensuring consistency among concurrent development efforts. Collaborated with multiple business units, lead and organized meetings to maintain brand standards. Produced highly detailed program specifications and business requirements documentation.