Sarah Salvati Email and Phone Number

Oversees a media budget of $100MM (70% Digital) across 4 active brands (14 unique products) and Masterbrand programs across the Church & Dwight portfolio• Lead the Inter Agency Team to translate and challenge the brief, bring provocation to think differently than historically done, develop a communication strategy and to bring forth a consumer insight led idea to stand as a platform to develop programs around• Oversee the planning team in development of strategic plans with the consumer experience at the center, identifying the best channels to prime them, the key moments to drive relevance and consideration and the path to conversion• Run brainstorm sessions both internally and with agency partners to bring brand ownable activations to market with legs that can extend through the consumer journey with a recent focus on lead generation• Maintain strong relationships with key vendors to build unique, custom programs and bring new, innovative ideas outside of the planning cycle• Partner with key leaders on the team across the Investment, Data Sciences and Partnerships teams and act as their advocate with clients to bring both best practice and innovation into our work • Build strong relationships with client teams grounded in listening, asking provoking questions about their business, and providing thoughtful responses

Oversees a Digital budget of $51MM (42% of total mix) across 19 active brands across both Edgewell Personal Care and Energizer portfolios• Translates overarching objectives to develop Digital Strategic Framework built on a strong understanding of consumer behavior, the media landscape and the ability for channel touchpoints to drive KPI performance• Develop strategic plans with the consumer experience at the center, identifying the best channels to prime them, the key moments to drive relevance and consideration and the path to conversion • Collaborates with Data Sciences team on measurement recommendation, implementation and analysis• Develops a Digital education calendar in collaboration with client senior leadership (e.g. Shoppable Media, Roadmap to a Data Informed Future, Media 101, Programmatic 101, Search 201, etc.)• Drives innovation through beta (Facebook "Watch", Google bumpers), first to market (Snapchat dual lens, launch sponsorships) and innovative tech opportunities (Interactive video with EKO, Alex skills)• Champions development of branded entertainment with internal content team, developing snackable Social first content with NowThis, integrating into the digital first live streamed Game Awards, working with traditional partner Hearst to deliver a digital, social first program leveraging their beauty credibility• Oversees both direct reports as well as planning and investment teams in collaborative development of strategy, tactical digital plans, custom content, research analysis and client management

Oversee Wet Shave, Shave Prep, Infant Care division of Energizer Personal Care and the Lavazza business driving Communications and Channel Strategy across a portfolio of 12 brands. Create objectives, provide integrated communication plans, act as media lead among agency teams.- Led strategy and plan development for Lavazza pitch resulting in agency win; transitioned and launched brands in USA in November 2013- Work closely with clients, agency partners and media activation teams to develop and maintain cross-channel, holistic programs- Leading development of cross platform integration to live across Television, Digital, Social and Retail- Championed development of branded entertainment and custom content partnerships and coordinated cross agency contributions and digital media partners- Work in coordination with digital strategy team to develop Digital specific strategy and measurement plans; designated digital strategic lead for Infant Care division- Work to bring education and thought leadership to clients (e.g. Media Landscapes, Media 101s, Mobile Best Practices, Digital Assessments, Key Trends)

Directed planning and digital strategy across Wrangler and Riders lines of VF Corp business and managed planning across portfolio of Bloomberg media, finance and government products and Toys R Us.- Composed and presented traditional and digital plan recommendations- Executed, tracked and provided reporting for digital plans for Wrangler and Riders clients- Acted as point person for clients, creative agency contacts, vendors and internal agency teams - Led and negotiated Wrangler’s first integrated partnership building out Television, Print and Digital partnership with ESPN- Guided clients in the assessment of proposals and marketing opportunities- Trained junior team members in tools, analysis development, writing and presentation skills and client management

Assigned to lead the development of the communications strategy and platform across the Nestle waters portfolio of six active brands, developing and executing integrated media plans.- Oversaw preparation and execution of media plans and other account deliverables- Composed and presented strategy, media plan and research decks - Collaborated with agency partners to develop and ensure seamless execution of communication strategy- Supervised and trained multiple assistant planners - Developed national and local plans for the client portfolio

Oversaw development and management of media plans Nestle Waters portfolio (Nestle Pure Life, Regional Brands, Perrier, S. Pellegrino and Acqua Panna).

Oversaw development and management of media plans Nestle Waters portfolio (Nestle Pure Life, Regional Brands, Perrier, S. Pellegrino and Acqua Panna).

Managed day to day media planning and client services for Ocean Spray Brands.

Assisted with preparation and maintenance of media plans for AstraZeneca.