Sarah Scanlan Bradley Email and Phone Number

Playing pivotal role in leading strategic initiatives, managing operations, and driving growth of ADA's health care professional education and engagement efforts.* Lead strategy, implementation, and assessment of professional education and engagement efforts at ADA.* Provide strategic oversight, implementation and assessment of domestic and global continuing education programming housed in the Institute of Learning.* Lead Science & Health Care professional pillars in areas of professional education and engagement by providing credibility and building trust with internal and external stakeholders* Oversee strategic expansion of ADA professional member benefits through in-person and virtual engagement activities * Represent ADA as Science & Health Care by supporting development teams to cultivate relationships with external partners, associations, key opinion leaders, and funders.* Ensure Standards of Care in Diabetes and other ADA policies are represented in proposed and executed projects* Manage three departments who execute Science & Health Care Professional Education and Engagement efforts domestically and internationally.* Build relationships, alliances and collaborations with other societies, healthcare institutions and organizations

In 2021, I took over the professional education department while continuing to oversee a large portion of the ADA’s engagement of 4M health care professionals each year – efforts that allow the ADA to improve health outcomes for millions with diabetes.𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀: ►Know Diabetes by Heart (joint initiative with American Heart Association): This groundbreaking initiative seeks to comprehensively combat the national public health impact of type 2 diabetes and cardiovascular disease;►Focus on Diabetes: Multi-year initiative that brings together the ADA and Visionary Partners from leading organizations in vision care to increase awareness about diabetes and eye health.►Overcoming Therapeutic Inertia: multi-year initiative that includes launching clinician awareness campaign, education program, and leveraging electronic health record and clinical decision-support tools ►Behavioral Medicine in Diabetes Care: 7-module online learning program for certified diabetes care and education specialists, social workers, and other primary care providers.►Time in Range: Initiative to help healthcare professionals utilize diabetes technology to treat patients.►Making Diabetes Technology Work: 9-module, self-paced continuing education program for health care professionals looking to incorporate cutting-edge diabetes technologies into their practice.Other successes include developing the proposals and securing funds for continuing education programs (mental health, weight management); transforming the Association’s professional engagement strategy, leading millions of dollars in grants and sponsorships; and creating the new Primary Care Council to form large-scale alliances with other associations in order to support providers who treat the majority of people with diabetes.

* Spearheaded the planning and direction to cultivate and better meet the needs of professional constituents serving patients with and at risk for diabetes, including the Association's COVID-19 rapid response education efforts, resulting in more than 20 interactive webinars and round table discussions, reaching nearly 95,000 professionals on the front line of diabetes care* Represented the Association internally and externally to collaborate on diabetes-related initiatives, including 17 strategic partnerships to further the objectives of Know Diabetes by Heart, the joint initiative with the American Heart Association, resulting in numerous podcasts, articles, live social media events, and webinars that educated consumers and health care professionals about diabetes and cardiovascular disease treatment guidelines* Developed and executed in-person and virtual delivery of national initiatives, including the education of nearly 2,000 primary care providers treating 260,000 patients with diabetes and 875,000 people with prediabetes through Diabetes Is Primary in 2020, and the training of nearly 220 endocrine fellows who engage in clinical care and diabetes research through Focus on Fellows career development program in 2020* Established new engagement pathways for the Association's Professional Membership including career development opportunities with 16 Interest Group leadership teams, early career research awards for rising professionals, exclusive webinars and roundtable discussions, and in-person and virtual networking opportunities for 15,000 members

* Scaled the Diabetes Is Primary continuing education program targeting primary care providers, to be delivered in 12 markets in 12 months* Increased visibility and reach of Association's guidelines through the Abridged Standards of Medical Care in Diabetes in Clinical Diabetes as well as other primary care-focused journals, touching more than 440,000 PCPs in 2017* Expanded scope of Focus on Fellows program targeting early career endocrinologists to allow for more small-learning and networking opportunities* Collaborated with other professional associations to deliver professional education and disseminate Standards of Care to primary care providers, including 3 podium opportunities in 2018

* Facilitated the development of the annual abridged Standards of Medical Care in Diabetes; this version of ADA’s guidelines was accessed by nearly 20% of all guideline users in the first 6 months of publication in 2015. * Managed Primary Care Advisory Group to plan and execute continuing education opportunities such as Diabetes Is Primary at Association’s annual Scientific Sessions. and two online continuing education programs on insulin initiation and intensification. Webcast CE certificates distributed from Diabetes is Primary tripled since their launch.* Positioned the Association as the leader in diabetes information for primary care providers internally and to external groups through efforts such as a piloted education program with other medical association. This event more than doubled attendance goals and has become a revenue model for the Association. * Developed and managed multi-year strategy to cultivate and engage primary care providers and work with income development staff to find appropriate funding opportunities.

* Developed and implemented Association's prevention platform that is aimed at the 86 million American adults at risk for type 2 diabetes.* Managed Cardiometabolic Risk Initiative for health care professionals and CheckUp America for consumers, including print materials, web content and public relations outreach.* Directed development and implementation of the Association's worksite intervention, Stop Diabetes @ Work, for the prevention and management of prediabetes and type 2 diabetes.* Developed and managed implementation of the Association's prevention efforts targeting primary care audiences, including The Guideline Advantage, the Association's outpatient quality improvement program in conjunction with the American Cancer Society and the American Heart Association.* Managed collaborations and create new opportunities to collectively highlight diabetes initiatives.

* Developed and executed national awareness campaigns for internal and external audiences. Efforts in 2010 resulted in 450% increase in traffic to stopdiabetes.com for American Diabetes Association Alert Day and 650% increase for American Diabetes Month. Tools developed include template materials for local offices, national media outreach, email campaigns and digital copywriting for diabetes.org and stopdiabetes.com. * Coordinated multimedia campaigns, including the Stop Diabetes movement which rallied more than 1 million people to join the Stop Diabetes movement in its first year, including the development of sponsor campaigns and social media marketing. One e-campaign gathered 10,000 new members in 5 days. * Served as the Association’s consumer “voice” to develop and integrate its strategic editorial calendar throughout all Association channels, including digital newsletters, email campaigns, lifestyle features and book promotions. A 2010 special event targeted email campaign resulted in a 50% clickthrough rate and increased registration. * Translated the science of diabetes to consumers through media outreach, blog entries and consumer awareness campaigns. An online nutrition tool launch included successful social media partnership with USA Today, leading to 3 subsequent social media opportunities with the newspaper later that year. * Provided support to large Marketing and Communications team, including press room responsibilities at conferences and serving internal clients in meeting their communications-centered business goals.

* Managed national patient awareness campaigns in-house and with outside agencies, including printed materials, website development, message training, television and radio tours, and press conferences. * Directed Power of Prevention preventive medicine initiative, including website, sixth-grade school health program, teacher materials, and partnering organization relations. * Coordinated with communication agencies, pharmaceutical companies and vendors. * Served as primary media contact and worked with rapid response teams to create and respond to medical news.

* Oversaw development and execution of international medical consensus conferences, from speaker participation and hotel logistics to syllabus materials and media campaigns. * Assisted in medical position statements development and distribution. * Managed Annual Meeting newsroom and press previews.

- Managed patient education materials.- Organized medical consensus conference logistics.

* Developed and executed marketing plans for the MdHS (includes the Baltimore Civil War Museum and Fells Point Maritime Museum satellite locations) to various audiences using media, printed materials, Internet, and advertising. * Served as primary media contact writing press releases, pitching stories, following up with image and interview requests. * Coordinated, wrote, and edited printed pieces, including newsletters, annual reports, invitations, and brochures. * Served as a staff liaison on committees for special events, exhibitions, and two museum openings.

* Researched and coordinated marketing campaigns for major exhibitions, special events and public programs. Grassroots PR campaign attracted visitors from 42 states and 11 countries for the blockbuster exhibition The Baltimore Album Quilt Tradition. * Reorganized and rewrote information on 600 + page website. * Rewrote and managed media database to update media contacts and access information more efficiently.