Client: Sleep Number•Own development of strategic media plans for Local Video and Local / National Audio •Analyze consumer research and competitive intelligence findings •Develop POVs for new media opportunities •Partner with senior team members to develop decks and present to clients•Manipulate and analyze large datasets, collaborating on reporting to provide insights and implications•Own and ensure accuracy of billing, budgets and flowcharts•Manage day-to-day team projects, proof junior team member’s work, manage timelines and deliverables for internal and cross functional teams•Oversee junior team member’s engagement and interactions with other departments (i.e. Investment, Traffic, Operations, etc.)•Guide Assistant and/or Strategist growth, providing education on best practices and media principals

Client: Sleep Number•Applied understanding of media planning process to support Senior Strategist and Supervisor across multitude of client deliverables•Created, formated, and updated flowcharts, ensuring Assistant’s output was accurate•Assisted with development of POVs for new media opportunities•Responsible for utilizing consumer research and competitive intelligence tools (i.e. MRI, AdIntel, YouGov, Pathmatics, iSpot, etc.)•Prepared and distributed traffic instructions; partnered with Traffic team to track deadlines and deliverables, responding to inquiries appropriately•Responsible for organization of team documents and process materials•Assisted with framework and templates for presentation decks and team projects•Applied knowledge of clients’ specific business and industry to enhance and further relationships•Contributed to other junior team members' development (trained Assistant Strategist)

Client: Sleep Number•Assisted with day-to-day account maintenance•Scheduled, attended, and participated in client/internal meetings, capturing and distributing meeting notes to clients and internal teams, summarizing deliverables and next steps•Supported team members with overall media plan development, budget tracking, implementation, and maintenance•Analyzed competitive research to inform media strategy•Pulled and manipulated large performance-based datasets to inform overall media approach and strategy•Developed and maintained strong relationships with clients and other internal departments (i.e. Investment, Traffic, Operations, etc.)•Participated in Media 101 training program

•Developed monthly membership reports•Assisted with newsletters, direct/mass mail, advertising & catalog editing•Conducted customer surveys to obtain marketing information about organization’s products & services

•Edited content to meet all Her Campus requirements•Uploaded content for publishing on Her Campus website•Managed fellow writers' deadlines & editorial team under supervision of Editor-in-Chief•Updated editorial calendar in Her Campus Pace executive management spreadsheet

•Assisted in E-commerce web development •Organized special events & trunk shows•Developed copy for promotional advertising •Tracked & maintained samples •Ran errands between retailers, media outlets & stylists •Faciliated office planning & researching

•Responsible for daily operating tasks such as opening & closing the gallery•Created Facebook page to promote events •Worked closely with artist to organize volunteers for public art project, promoted through Instagram & Snapchat•Drafted & edited emails/letters •Met with potential clients to organize events & build relationships with the gallery•Developed experience marketing & selling art in a professional environment