Write clear, well-researched stories that break down complicated insurance topics and help consumers make better financial decisionsUse tools such as SEMrush, Google Search Console, Amplitude and Google Analytics to optimize existing stories for SEOPitch and write insurance stories for syndication to The Associated Press and other partners

Led all SEO efforts for editorial team, including content strategy and keyword researchAlong with executive editor, oversaw freelance budget, contracts and editingUsed multiple analytics platforms to drive SEO prioritiesWrote and edited travel stories

Increased organic site visits 24% YOY in 2018 and 53% YOY in 2019 by leading all SEO efforts for editorial team, including content strategy and keyword researchWrote and edited hundreds of stories in WordPress; developed articles with personal byline that drove 2.5 million+ organic site visits in 2019Developed strategy for cataloging, consolidating and updating thousands of older stories, which maximized SEO, email newsletter, revenue and social media valueRaised brand awareness of the site in 50+ interviews with outlets such as The Washington Post, Business Insider, Real Simple and USA TodayOversaw budget for and edited work of freelancers, including year-long SEO-focused project yielding 131K+ organic site visitsMoved thousands of IndependentTraveler.com stories to SmarterTravel.com and tested all URL redirects, ensuring no SEO value was lostGenerated web, video and Instagram Story content on press trips to destinations such as Tasmania and Quebec, building reader engagementCreated sponsored content on Tripadvisor.com (SmarterTravel's parent company) for 11 site advertisersManaged SmarterTravel Twitter from 2017 to 2019, growing follower base through posting and content planning

Oversaw site as only full-time staffer, editing and assigning all stories and making all strategic decisionsCollaborated with other departments, expanding revenue through Amazon and Skimlinks affiliate links as well as other monetization opportunitiesDeveloped SEO strategy that increased traffic, using keyword map for finding new content opportunities and optimizing existing stories for better performance in Google resultsLaunched new content series that boosted traffic and reader engagement, including in-depth destination guides and interviews with expatriates worldwideRan site's Facebook, Twitter and Pinterest accounts, expanding Twitter following to more than 200KOversaw all assignments and contracts for team of freelance writers, staying within budget and expanding site's range of voicesRaised brand awareness for the site in interviews with outlets such as Kiplinger, USA Today, CreditCards.com and Teen Vogue Wrote multiple stories based on press trips for both IndependentTraveler.com and sister site CruiseCritic.com, broadening both sites' destination coverage Took over editorial direction of IndependentTraveler.com less than two years after initial hire, growing out of broad-based experience Coordinated major, multi-phase site redesign and code migration, improving site performance, reorganizing content and addressing all technical bugsLaunched new blog, expanding site's coverage into travel news and trends, as well as giveaways and humorous features