Sarah Sculpher

Sarah Sculpher Email and Phone Number

Partner and Non Exec @ Fractional Alliance
London, GB
Sarah Sculpher's Location
London, England, United Kingdom, United Kingdom
Sarah Sculpher's Contact Details

Sarah Sculpher work email

Sarah Sculpher personal email

n/a
About Sarah Sculpher

As the Marketing Director for Grosvenor Casinos, the UK's largest multi-channel casino operator, I lead the marketing strategy and execution across all lines of revenue. With over 25 years of experience in the hospitality, lifestyle, fashion and leisure sectors, I have a proven track record of delivering results and growing global brands across diverse markets and consumer segments.My core competencies include developing and implementing integrated global campaigns, managing complex licensee and subsidiary relationships, conducting market research and consumer insight, and leading large multi-disciplined teams. I am also an ILM accredited internal coach, passionate about developing talent and empowering people to achieve their potential. My passion is creating engaging and memorable experiences for customers to drive growth and loyalty.

Sarah Sculpher's Current Company Details
Fractional Alliance

Fractional Alliance

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Partner and Non Exec
London, GB
Sarah Sculpher Work Experience Details
  • Fractional Alliance
    Partner And Non Exec
    Fractional Alliance
    London, Gb
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  • The Big Table Group
    Marketing Director, Leisure Division
    The Big Table Group Jan 2024 - Present
    London, England, Gb
    View
  • The Rank Group Plc
    Marketing Director Grosvenor Casinos
    The Rank Group Plc Jan 2021 - Jan 2024
    Maidenhead, Berkshire, Gb
    As the Marketing Director for Grosvenor Casinos, the UK's largest multi-channel casino operator, I lead the marketing strategy and execution across all lines of revenue.My core competencies include developing and implementing integrated campaigns, managing complex strategies across varying propositions and customer segments, conducting market research and consumer insight, and leading large multi-disciplined teams. My mission is to create engaging and memorable experiences for customers, and to drive growth and loyalty.
    View
  • Caesars Entertainment, Inc.
    Chief Marketing Officer (Emea)
    Caesars Entertainment, Inc. Feb 2013 - Jan 2021
    Las Vegas, Nv, Us
    Responsible for marketing strategy across all lines of business throughout EMEA including gaming, hotel, restaurants, e-commerce and entertainment and the loyalty rewards programme Caesars Rewards.
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  • Pentland Brands
    International Marketing Director Lacoste Chaussures
    Pentland Brands Feb 2011 - Jan 2012
    London, England, Gb
    Pentland own the global footwear licence for the Lacoste brand operating across 5 subsidiary markets (USA, UK, Germany, France and Canada) and a network of over 55 distributors worldwide.Led the definition and delivery of the global marketing strategy, Set direction for the brand and subsidiary marketing teams, develop compelling initiatives for global implementation and formulate strategies to accelerate brand growth in key regions/accounts.
    View
  • Pentland Brands
    Marketing Director Berghaus
    Pentland Brands 2005 - 2011
    London, England, Gb
    Set the overarching global brand strategy and communicate to the business regions and local marketing teams through a network of subsidiaries, licensees and distributors.Guardian of the global brand proposition, ensuring consistent execution. Led a team of 12 to drive and implement global marketing plans across the key functions of brand, consumer, trade marketing and the retail environment to deliver continued growth in the UK and internationally.
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  • Berghaus
    Head Of Marketing
    Berghaus Nov 2005 - Jan 2007
    Sunderland, Gb
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  • Rank Group
    Brand Manager
    Rank Group 2002 - 2005
    Maidenhead, Berkshire, Gb
    Launched the Hard Rock Casino brand and subsequently managed the Grosvenor Casino business, products and communications portfolio. During a time of political lobbying and de-regulation, my role was to develop and introduce innovation into a traditional format and support the strategy of accessible gaming to increase acceptance and participation from ‘non-gaming’ segments whilst maintaining the core business.Strategic development and implementation of the central marketing and promotional material and plans to raise awareness, achieve set footfall and new member targets and achieve overall business objectives working through the line.Development of the overall CRM strategy including profiling members into frequency segments and targeting offers as appropriate to increase spend per head.Provide a specialist marketing resource to casinos in recommending and delivering appropriate local marketing / promotional activity.
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  • Summerfield Wilmot Keene
    Account Director
    Summerfield Wilmot Keene Jan 2001 - Jan 2002
  • Palmer Hargreaves Wallis Tomlinson
    Account Director
    Palmer Hargreaves Wallis Tomlinson 1998 - Nov 2001
    Leamington Spa, England, Gb
    Progressive career in both Account Management and Account Director roles. Palmer Hargreaves was a full service marketing agency.Principal account was Mecca Bingo (Rank Group), my role was to support this dynamic business in the development of promotional marketing initiatives to drive increased participation and spend. Grew the account to be the second largest income generator for the agency.Also active on new business generation and leading pitches.
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  • Cotswold Life Magazine
    Advertising Sales Manager
    Cotswold Life Magazine Oct 1995 - Oct 1998

Sarah Sculpher Skills

Marketing Strategy Brand Development Marketing Integrated Marketing Strategy Advertising Marketing Communications Crm Digital Marketing Product Development Business Strategy International Marketing Creative Direction Marketing Management Social Media Marketing Public Relations Event Management Strategic Planning Retail Online Marketing Email Marketing Multi Channel Marketing Account Management Promotions Social Media Direct Marketing B2b Digital Strategy Online Advertising Product Marketing Business Planning Marketing Research Team Management Team Leadership Customer Insight Campaign Planning Global Management Negotiation Market Planning Global Marketing Trade Marketing Social Networking Customer Acquisition Budgeting Customer Relations Consumer Insights Key Account Management International Business Creative Development Budget Management

Sarah Sculpher Education Details

  • University Of Bedfordshire
    University Of Bedfordshire
    General
  • Institute Of Leadership & Management
    Institute Of Leadership & Management
    Executive Coaching

Frequently Asked Questions about Sarah Sculpher

What company does Sarah Sculpher work for?

Sarah Sculpher works for Fractional Alliance

What is Sarah Sculpher's role at the current company?

Sarah Sculpher's current role is Partner and Non Exec.

What is Sarah Sculpher's email address?

Sarah Sculpher's email address is ss****@****aus.com

What schools did Sarah Sculpher attend?

Sarah Sculpher attended University Of Bedfordshire, Institute Of Leadership & Management.

What skills is Sarah Sculpher known for?

Sarah Sculpher has skills like Marketing Strategy, Brand Development, Marketing, Integrated Marketing, Strategy, Advertising, Marketing Communications, Crm, Digital Marketing, Product Development, Business Strategy, International Marketing.

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